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Understanding Keyword Research

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An introduction to online markets, niche markets, keyword research and how they work together to build the foundation for a profitable online business. For more training visit: http://noblesamurai.com/dojo

Published in: Education, Business, Technology
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Understanding Keyword Research

  1. 1. Keyword Research
  2. 2. Keyword Research • Understanding what online markets really are
  3. 3. Keyword Research • Understanding what online markets really are • Understanding niches and how they relate to markets
  4. 4. Keyword Research • Understanding what online markets really are • Understanding niches and how they relate to markets • Understanding the role of keywords and why they are so important
  5. 5. Keyword Research • Market: a community of people who share a common interest in a particular subject or activity
  6. 6. Keyword Research • Market: a community of people who share a common interest in a particular subject or activity • Often the community has its own language made up of terms and acronyms
  7. 7. Keyword Research Market: Brides to be Area of Interest Market Language
  8. 8. Keyword Research Market: Brides to be Area of Interest Market Language Weddings
  9. 9. Keyword Research Market: Brides to be Area of Interest Market Language FH - future husband Weddings
  10. 10. Keyword Research Market: Brides to be Area of Interest Market Language FH - future husband Weddings FMIL - future mother in law
  11. 11. Keyword Research Market: Brides to be Area of Interest Market Language FH - future husband Weddings FMIL - future mother in law MOH - Maid or Matron of honor
  12. 12. Keyword Research Online Gamers Area of Interest Market Language
  13. 13. Keyword Research Online Gamers Area of Interest Market Language World of Warcraft
  14. 14. Keyword Research Online Gamers Area of Interest Market Language Zerg - To attack a target in an attempt to win by sheer numbers World of Warcraft rather than skill
  15. 15. Keyword Research Online Gamers Area of Interest Market Language Zerg - To attack a target in an attempt to win by sheer numbers World of Warcraft rather than skill AOE - Area of Effect
  16. 16. Keyword Research Online Gamers Area of Interest Market Language Zerg - To attack a target in an attempt to win by sheer numbers World of Warcraft rather than skill AOE - Area of Effect Squishy - A name given to cloth wearing characters
  17. 17. Keyword Research Golfers Area of Interest Market Language
  18. 18. Keyword Research Golfers Area of Interest Market Language Golf
  19. 19. Keyword Research Golfers Area of Interest Market Language Texas Wedge - The putter when used off the green Golf
  20. 20. Keyword Research Golfers Area of Interest Market Language Texas Wedge - The putter when used off the green Golf Mid-Marshie - Another name for the 4 iron
  21. 21. Keyword Research Golfers Area of Interest Market Language Texas Wedge - The putter when used off the green Golf Mid-Marshie - Another name for the 4 iron Apron - The grassy area surrounding the putting surface
  22. 22. Keyword Research • Niche: A niche is a subset of a Market market that relates to a specific topic Niche
  23. 23. Keyword Research Wedding Market - ‘Brides to be’ Flowers Wedding Wedding Dresses Rings Reception Wedding Venues Photography Bombonieres Market Niches
  24. 24. Keyword Research • Keywords: The words or phrases that members of a market type into a search engine in order to explore a particular niche.
  25. 25. Keyword Research Sarah Karen
  26. 26. Keyword Research Wedding photography tips Sarah Sarah’s Search Karen
  27. 27. Keyword Research Wedding photography tips Sarah Sarah’s Search Sarah’s Results Karen
  28. 28. Keyword Research Wedding photography tips Sarah Sarah’s Search Sarah’s Results Wedding photography pricing Karen’s Search Karen
  29. 29. Keyword Research Wedding photography tips Sarah Sarah’s Search Sarah’s Results Wedding photography pricing Karen’s Search Karen’s Results Karen
  30. 30. Keyword Research 217 people/day 5 people/day
  31. 31. Keyword Research • Internet Eagles
  32. 32. Keyword Research • Internet Eagles • 3 complete beginners
  33. 33. Keyword Research • Internet Eagles • 3 complete beginners • All created great products
  34. 34. Keyword Research • Internet Eagles • 3 complete beginners • All created great products • All did the same marketing
  35. 35. Keyword Research • Internet Eagles • 3 complete beginners • All created great products • All did the same marketing • Very different results
  36. 36. Keyword Research
  37. 37. Keyword Research Internet Eagle #1 $ Thousands / month
  38. 38. Keyword Research Internet Eagle #1 Internet Eagle #2 $ Thousands / month Broke Even
  39. 39. Keyword Research Internet Eagle #1 Internet Eagle #2 Internet Eagle #3 $ Thousands / month Broke Even Lost money each month
  40. 40. Keyword Research Internet Eagle #1 Internet Eagle #2 Internet Eagle #3 $ Thousands / month Broke Even Lost money each month “It takes the same amount of work to build an unsuccessful business as it does to build a successful business”
  41. 41. Keyword Research Biggest Success Factors
  42. 42. Keyword Research Biggest Success Factors 1. The market you choose
  43. 43. Keyword Research Biggest Success Factors 1. The market you choose 2. The keywords you target
  44. 44. Keyword Research
  45. 45. Keyword Research Rush in
  46. 46. Keyword Research Rush in Random niche
  47. 47. Keyword Research Rush in Random niche Random keywords
  48. 48. Keyword Research Rush in Random niche Random Hope for keywords the best
  49. 49. Keyword Research Rush in Random niche Random Hope for keywords the best
  50. 50. Keyword Research Rush in Random Research niche Markets Random Hope for keywords the best
  51. 51. Keyword Research Random Research Identify Rush in niche Markets profitable areas Random Hope for keywords the best
  52. 52. Keyword Research Random Research Identify Rush in niche Markets profitable areas Random Hope for Target specific keywords the best keywords
  53. 53. Keyword Research Random Research Identify Rush in niche Markets profitable areas Random Hope for Target specific Follow keywords the best keywords Plan
  54. 54. Keyword Research • Understanding what online markets really are • Understanding niches and how they relate to markets • Understanding the role of keywords and why they are so important Keyword Research

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