Understanding Keyword Research

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An introduction to online markets, niche markets, keyword research and how they work together to build the foundation for a profitable online business. For more training visit: http://noblesamurai.com/dojo

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  • Understanding Keyword Research

    1. 1. Keyword Research
    2. 2. Keyword Research • Understanding what online markets really are
    3. 3. Keyword Research • Understanding what online markets really are • Understanding niches and how they relate to markets
    4. 4. Keyword Research • Understanding what online markets really are • Understanding niches and how they relate to markets • Understanding the role of keywords and why they are so important
    5. 5. Keyword Research • Market: a community of people who share a common interest in a particular subject or activity
    6. 6. Keyword Research • Market: a community of people who share a common interest in a particular subject or activity • Often the community has its own language made up of terms and acronyms
    7. 7. Keyword Research Market: Brides to be Area of Interest Market Language
    8. 8. Keyword Research Market: Brides to be Area of Interest Market Language Weddings
    9. 9. Keyword Research Market: Brides to be Area of Interest Market Language FH - future husband Weddings
    10. 10. Keyword Research Market: Brides to be Area of Interest Market Language FH - future husband Weddings FMIL - future mother in law
    11. 11. Keyword Research Market: Brides to be Area of Interest Market Language FH - future husband Weddings FMIL - future mother in law MOH - Maid or Matron of honor
    12. 12. Keyword Research Online Gamers Area of Interest Market Language
    13. 13. Keyword Research Online Gamers Area of Interest Market Language World of Warcraft
    14. 14. Keyword Research Online Gamers Area of Interest Market Language Zerg - To attack a target in an attempt to win by sheer numbers World of Warcraft rather than skill
    15. 15. Keyword Research Online Gamers Area of Interest Market Language Zerg - To attack a target in an attempt to win by sheer numbers World of Warcraft rather than skill AOE - Area of Effect
    16. 16. Keyword Research Online Gamers Area of Interest Market Language Zerg - To attack a target in an attempt to win by sheer numbers World of Warcraft rather than skill AOE - Area of Effect Squishy - A name given to cloth wearing characters
    17. 17. Keyword Research Golfers Area of Interest Market Language
    18. 18. Keyword Research Golfers Area of Interest Market Language Golf
    19. 19. Keyword Research Golfers Area of Interest Market Language Texas Wedge - The putter when used off the green Golf
    20. 20. Keyword Research Golfers Area of Interest Market Language Texas Wedge - The putter when used off the green Golf Mid-Marshie - Another name for the 4 iron
    21. 21. Keyword Research Golfers Area of Interest Market Language Texas Wedge - The putter when used off the green Golf Mid-Marshie - Another name for the 4 iron Apron - The grassy area surrounding the putting surface
    22. 22. Keyword Research • Niche: A niche is a subset of a Market market that relates to a specific topic Niche
    23. 23. Keyword Research Wedding Market - ‘Brides to be’ Flowers Wedding Wedding Dresses Rings Reception Wedding Venues Photography Bombonieres Market Niches
    24. 24. Keyword Research • Keywords: The words or phrases that members of a market type into a search engine in order to explore a particular niche.
    25. 25. Keyword Research Sarah Karen
    26. 26. Keyword Research Wedding photography tips Sarah Sarah’s Search Karen
    27. 27. Keyword Research Wedding photography tips Sarah Sarah’s Search Sarah’s Results Karen
    28. 28. Keyword Research Wedding photography tips Sarah Sarah’s Search Sarah’s Results Wedding photography pricing Karen’s Search Karen
    29. 29. Keyword Research Wedding photography tips Sarah Sarah’s Search Sarah’s Results Wedding photography pricing Karen’s Search Karen’s Results Karen
    30. 30. Keyword Research 217 people/day 5 people/day
    31. 31. Keyword Research • Internet Eagles
    32. 32. Keyword Research • Internet Eagles • 3 complete beginners
    33. 33. Keyword Research • Internet Eagles • 3 complete beginners • All created great products
    34. 34. Keyword Research • Internet Eagles • 3 complete beginners • All created great products • All did the same marketing
    35. 35. Keyword Research • Internet Eagles • 3 complete beginners • All created great products • All did the same marketing • Very different results
    36. 36. Keyword Research
    37. 37. Keyword Research Internet Eagle #1 $ Thousands / month
    38. 38. Keyword Research Internet Eagle #1 Internet Eagle #2 $ Thousands / month Broke Even
    39. 39. Keyword Research Internet Eagle #1 Internet Eagle #2 Internet Eagle #3 $ Thousands / month Broke Even Lost money each month
    40. 40. Keyword Research Internet Eagle #1 Internet Eagle #2 Internet Eagle #3 $ Thousands / month Broke Even Lost money each month “It takes the same amount of work to build an unsuccessful business as it does to build a successful business”
    41. 41. Keyword Research Biggest Success Factors
    42. 42. Keyword Research Biggest Success Factors 1. The market you choose
    43. 43. Keyword Research Biggest Success Factors 1. The market you choose 2. The keywords you target
    44. 44. Keyword Research
    45. 45. Keyword Research Rush in
    46. 46. Keyword Research Rush in Random niche
    47. 47. Keyword Research Rush in Random niche Random keywords
    48. 48. Keyword Research Rush in Random niche Random Hope for keywords the best
    49. 49. Keyword Research Rush in Random niche Random Hope for keywords the best
    50. 50. Keyword Research Rush in Random Research niche Markets Random Hope for keywords the best
    51. 51. Keyword Research Random Research Identify Rush in niche Markets profitable areas Random Hope for keywords the best
    52. 52. Keyword Research Random Research Identify Rush in niche Markets profitable areas Random Hope for Target specific keywords the best keywords
    53. 53. Keyword Research Random Research Identify Rush in niche Markets profitable areas Random Hope for Target specific Follow keywords the best keywords Plan
    54. 54. Keyword Research • Understanding what online markets really are • Understanding niches and how they relate to markets • Understanding the role of keywords and why they are so important Keyword Research

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