How to Determine Keyword Relevancy

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This video will help you understand the keyword research process, the Four Golden Rules of keyword research and how to use Market Samurai to generate a list of relevant keywords. For more training visit: http://noblesamurai.com/dojo

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  • How to Determine Keyword Relevancy

    1. 1. Keyword Research
    2. 2. Keyword Research • Understanding the keyword research process
    3. 3. Keyword Research • Understanding the keyword research process • The Four Golden Rules of keyword research
    4. 4. Keyword Research • Understanding the keyword research process • The Four Golden Rules of keyword research • How to use Market Samurai to generate a list of relevant keywords
    5. 5. Keyword Research
    6. 6. Keyword Research • Panning for gold
    7. 7. Keyword Research • Panning for gold • Begin with rocks, dirt, sand
    8. 8. Keyword Research • Panning for gold • Begin with rocks, dirt, sand • Swirl pan to separate gold from sediment
    9. 9. Keyword Research • Panning for gold • Begin with rocks, dirt, sand • Swirl pan to separate gold from sediment • End up with few nuggets of gold at the bottom of pan
    10. 10. Keyword Research
    11. 11. Keyword Research • Select a niche to explore
    12. 12. Keyword Research • Select a niche to explore • Begin with large number of keywords
    13. 13. Keyword Research • Select a niche to explore • Begin with large number of keywords • Use Market Samurai to separate good keywords from bad
    14. 14. Keyword Research • Select a niche to explore • Begin with large number of keywords • Use Market Samurai to separate good keywords from bad • End up with few ʻGold Nugget Keywordsʼ
    15. 15. Keyword Research
    16. 16. Keyword Research • The obvious question is:
    17. 17. Keyword Research • The obvious question is: • What are the characteristics of a gold nugget keyword?
    18. 18. Keyword Research • The obvious question is: • What are the characteristics of a gold nugget keyword? • Four Golden Rules for identifying the best keywords to target
    19. 19. Keyword Research
    20. 20. Keyword Research Relevance
    21. 21. Keyword Research Relevance Traffic
    22. 22. Keyword Research Relevance Competition Traffic
    23. 23. Keyword Research Relevance Commerciality Competition Traffic
    24. 24. Keyword Research
    25. 25. Keyword Research • Highly Relevant
    26. 26. Keyword Research • Highly Relevant • Good Traffic
    27. 27. Keyword Research • Highly Relevant • Good Traffic • Acceptable Competition
    28. 28. Keyword Research • Highly Relevant • Good Traffic • Acceptable Competition • High Commerciality
    29. 29. Keyword Research Targeted Traffic
    30. 30. Keyword Research • Golden Rule #1: Relevance Targeted Traffic
    31. 31. Keyword Research • Golden Rule #1: Relevance • Top ranking -> Lots of traffic -> Very few sales! Targeted Traffic
    32. 32. Keyword Research • Golden Rule #1: Relevance • Top ranking -> Lots of traffic -> Very few sales! • Secret to success is not ʻTrafficʼ Targeted Traffic
    33. 33. Keyword Research • Golden Rule #1: Relevance • Top ranking -> Lots of traffic -> Very few sales! • Secret to success is not ʻTrafficʼ • The real secret is ʻTargeted Trafficʼ Targeted Traffic
    34. 34. Keyword Research • Golden Rule #1: Relevance • Top ranking -> Lots of traffic -> Very few sales! • Secret to success is not ʻTrafficʼ • The real secret is ʻTargeted Trafficʼ Targeted Traffic • Identify phrases that are most relevant to the content on site
    35. 35. Keyword Research
    36. 36. Keyword Research • Highly Relevant
    37. 37. Keyword Research • Highly Relevant • Good Traffic
    38. 38. Keyword Research • Highly Relevant • Good Traffic • Acceptable Competition
    39. 39. Keyword Research • Highly Relevant • Good Traffic • Acceptable Competition • High Commerciality
    40. 40. Keyword Research
    41. 41. Keyword Research 1
    42. 42. Keyword Research 1 2
    43. 43. Keyword Research 1 3 2
    44. 44. Keyword Research 4 1 3 2
    45. 45. Keyword Research 5 4 1 3 2
    46. 46. Keyword Research 5 4 1 3 2
    47. 47. Keyword Research
    48. 48. Keyword Research 6

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