How to Avoid Targeting the Wrong Keywords

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For more training visit: http://noblesamurai.com/dojo. This video will show you what phrase permutations are, why they're important and how to investigate them using Market Samurai.

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  • How to Avoid Targeting the Wrong Keywords

    1. 1. Keyword Research
    2. 2. Keyword Research • What phrase permutations are
    3. 3. Keyword Research • What phrase permutations are • Why they are important
    4. 4. Keyword Research • What phrase permutations are • Why they are important • How to investigate permutations using Market Samurai
    5. 5. Keyword Research
    6. 6. Keyword Research Permutation = rearrangement of the words that make up the phrase
    7. 7. Keyword Research Permutation = rearrangement of the words that make up the phrase eg. ʻdog training collarʼ
    8. 8. Keyword Research Permutation = rearrangement of the words that make up the phrase eg. ʻdog training collarʼ 1. dog training collar
    9. 9. Keyword Research Permutation = rearrangement of the words that make up the phrase eg. ʻdog training collarʼ 1. dog training collar 2. dog collar training
    10. 10. Keyword Research Permutation = rearrangement of the words that make up the phrase eg. ʻdog training collarʼ 1. dog training collar 2. dog collar training 3. training dog collar
    11. 11. Keyword Research Permutation = rearrangement of the words that make up the phrase eg. ʻdog training collarʼ 1. dog training collar 4. training collar dog 2. dog collar training 3. training dog collar
    12. 12. Keyword Research Permutation = rearrangement of the words that make up the phrase eg. ʻdog training collarʼ 1. dog training collar 4. training collar dog 2. dog collar training 5. collar dog training 3. training dog collar
    13. 13. Keyword Research Permutation = rearrangement of the words that make up the phrase eg. ʻdog training collarʼ 1. dog training collar 4. training collar dog 2. dog collar training 5. collar dog training 3. training dog collar 6. collar training dogs
    14. 14. Keyword Research Misleading Word Order = Low PBR
    15. 15. Keyword Research
    16. 16. Keyword Research • Dig a little deeper...
    17. 17. Keyword Research • Dig a little deeper... • Examine keyword phrases that have
    18. 18. Keyword Research • Dig a little deeper... • Examine keyword phrasesand ahave a high level of SEO traffic that low PBR.
    19. 19. Keyword Research
    20. 20. Keyword Research Strategy Recap
    21. 21. Keyword Research Strategy Recap 1. Start with seed keyword and generate related phrases
    22. 22. Keyword Research Strategy Recap 1. Start with seed keyword and generate related phrases 2. Identified phrase with high SEOT and low PBR
    23. 23. Keyword Research Strategy Recap 1. Start with seed keyword and generate related phrases 2. Identified phrase with high SEOT and low PBR 3. Generate permutations
    24. 24. Keyword Research Strategy Recap 1. Start with seed keyword and generate related phrases 2. Identified phrase with high SEOT and low PBR 3. Generate permutations 4. Look for a permutation that has a high PBR
    25. 25. Keyword Research
    26. 26. Keyword Research Sometimes...
    27. 27. Keyword Research Sometimes... • All permutations have a low PBR
    28. 28. Keyword Research Sometimes... • All permutations have a low PBR Possible Reason
    29. 29. Keyword Research Sometimes... • All permutations have a low PBR Possible Reason • A word is missing in the phrase
    30. 30. Keyword Research ?
    31. 31. Keyword Research High SEO Traffic ?
    32. 32. Keyword Research High SEO Traffic + Low PBR ?
    33. 33. Keyword Research High SEO Traffic + Low PBR on ALL permutations ?
    34. 34. Keyword Research High SEO Traffic + Low PBR on ALL permutations Check whether there is a word missing from your phrase ?
    35. 35. Keyword Research Indicator Strategy
    36. 36. Keyword Research Indicator Strategy High SEO Traffic and low PBR
    37. 37. Keyword Research Indicator Strategy Generate permutations and High SEO Traffic and low PBR analyze them to check for a high PBR permutation.
    38. 38. Keyword Research Indicator Strategy Generate permutations and High SEO Traffic and low PBR analyze them to check for a high PBR permutation. ALL permutations have a low PBR
    39. 39. Keyword Research Indicator Strategy Generate permutations and High SEO Traffic and low PBR analyze them to check for a high PBR permutation. ALL permutations have a low Check for missing words using PBR the Google Search Keyword option.

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