Finding Keywords for Long Tail Marketing

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For more training visit: http://noblesamurai.com/dojo This video covers: Expanding your keyword framework, understanding long tail keywords and how to find long tail keywords using Market Samurai.

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Finding Keywords for Long Tail Marketing

  1. 1. Keyword Research
  2. 2. Keyword Research • Expanding your keyword framework
  3. 3. Keyword Research • Expanding your keyword framework • Understanding long tail keywords
  4. 4. Keyword Research • Expanding your keyword framework • Understanding long tail keywords • The difference between long tail derivative keywords and semantic long tail keywords
  5. 5. Keyword Research • Expanding your keyword framework • Understanding long tail keywords • The difference between long tail derivative keywords and semantic long tail keywords • How to find long tail keywords using Market Samurai
  6. 6. Keyword Research The Keyword Tree
  7. 7. Keyword Research The Keyword Tree Theme Keyword
  8. 8. Keyword Research The Keyword Tree Category Keywords Theme Keyword
  9. 9. Keyword Research The Keyword Tree Long Tail Derivative Keywords Category Keywords Theme Keyword
  10. 10. Keyword Research The Keyword Tree Long Tail Derivative Keywords Category Keywords Semantic Long Tail Keywords Theme Keyword
  11. 11. Keyword Research What does ‘long tail’ mean?
  12. 12. Keyword Research What does ‘long tail’ • Piano mean?
  13. 13. Keyword Research What does ‘long tail’ • Piano mean? • Play Piano
  14. 14. Keyword Research What does ‘long tail’ • Piano mean? • Play Piano • Play Piano Keyboard
  15. 15. Keyword Research What does ‘long tail’ • Piano mean? • Play Piano • Play Piano Keyboard • Play Piano Keyboard For Beginners
  16. 16. Keyword Research What does ‘long tail’ • Piano mean? • Play Piano • Play Piano Keyboard • Play Piano Keyboard For Beginners Tail Length
  17. 17. Keyword Research Long Tail Derivative Keywords
  18. 18. Keyword Research Long Tail Derivative Keywords • Phrases that actually include the theme keyword phrase
  19. 19. Keyword Research Long Tail Derivative Keywords • Phrases that actually include the theme keyword phrase Theme Keyword = ‘Sleeping Bag’
  20. 20. Keyword Research Long Tail Derivative Keywords • Phrases that actually include the theme keyword phrase Theme Keyword = ‘Sleeping Bag’ Long Tail Derivative = ‘British Army Sleeping Bag’
  21. 21. Keyword Research Semantic Long Tail Keywords
  22. 22. Keyword Research Semantic Long Tail Keywords • Phrases that are related to the theme keyword phrase
  23. 23. Keyword Research Semantic Long Tail Keywords • Phrases that are related to the theme keyword phrase Theme Keyword = ‘Sleeping Bag’
  24. 24. Keyword Research Semantic Long Tail Keywords • Phrases that are related to the theme keyword phrase Theme Keyword = ‘Sleeping Bag’ Semantic Long Tail = ‘Mountain Slumber Bag’
  25. 25. + - Keyword Research
  26. 26. + - Keyword Research • Lower competition
  27. 27. + - Keyword Research • Lower competition • Good chance of ranking
  28. 28. + - Keyword Research • Lower competition • Low volume of traffic • Good chance of ranking
  29. 29. Keyword Research Long Tail Keywords
  30. 30. Keyword Research Long Tail Keywords Long Tail Derivative = ‘British Army Sleeping Bag’
  31. 31. Keyword Research Long Tail Keywords Long Tail Derivative = ‘British Army Sleeping Bag’ Theme Keyword = ‘Sleeping Bag’
  32. 32. Keyword Research Long Tail Keywords Long Tail Derivative = ‘British Army Sleeping Bag’ Theme Keyword = ‘Sleeping Bag’ Semantic Long Tail = ‘Mountain Slumber Bag’
  33. 33. Keyword Research
  34. 34. Keyword Research The Keyword Tree
  35. 35. Keyword Research The Keyword Tree Theme Keyword
  36. 36. Keyword Research The Keyword Tree Category Keywords Theme Keyword
  37. 37. Keyword Research The Keyword Tree Long Tail Derivative Keywords Category Keywords Theme Keyword
  38. 38. Keyword Research The Keyword Tree Long Tail Derivative Keywords Category Keywords Semantic Long Tail Keywords Theme Keyword

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