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Social Media For Luddites Overview


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Published in: News & Politics, Business

Social Media For Luddites Overview

  1. 1. Social Media for Luddites A customizable seminar for those feeling overwhelmed by social media
  2. 2. Seminar outline <ul><li>Defining social media </li></ul><ul><li>Identifying market leaders </li></ul><ul><li>Developing a social media strategy for your business </li></ul><ul><li>Combining social media and traditional media relations/public relations </li></ul>
  3. 3. Resources <ul><li>Lee LeFever’s Commoncraft videos on social media: </li></ul><ul><li> </li></ul><ul><li>Microblogging article: </li></ul><ul><li>,39024667,39275147,00.htm </li></ul><ul><li>Blogging in depth: </li></ul><ul><li> </li></ul><ul><li>Vancouver’s Annual Blogging/New/Social Media Conference: </li></ul><ul><li> </li></ul>
  4. 4. More resources <ul><li>Social media (more sophisticated approach and delivery) </li></ul><ul><li> </li></ul><ul><li>Monica Hamburg’s series of articles on social media (check archive and monitor site): </li></ul><ul><li> </li></ul><ul><li>Social Media Playbook – Getting to First Base by Darren Barefoot and Julie Szabo of Capulet Communications (downloadable e-book; soon to be published as a real book): </li></ul><ul><li> </li></ul>
  5. 5. Even more resources <ul><li>Mhairi Petrovic – Out-Smarts Internet Marketing (check blog archive for a wealth of topics relating to social media and internet marketing) </li></ul><ul><li> </li></ul><ul><li>Robert Scoble’s blog (and the social media starfish): </li></ul><ul><li> </li></ul><ul><li>Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li </li></ul><ul><li> </li></ul>