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  1. 1. Facebook 101 By ReShon Anderson
  2. 2. Agenda <ul><li>Facebook Overview </li></ul><ul><ul><li>History/Timeline </li></ul></ul><ul><ul><li>Stats important to business users </li></ul></ul><ul><ul><li>Pages, Events, Groups </li></ul></ul><ul><li>What can Facebook mean for your business? </li></ul><ul><ul><li>What Facebook is </li></ul></ul><ul><ul><li>What Facebook is not </li></ul></ul><ul><li>Case Studies </li></ul><ul><ul><li>Lessons from Big Brands </li></ul></ul><ul><ul><li>Smaller brands with large fan bases </li></ul></ul><ul><li>Setting up your Facebook “Fan” page </li></ul><ul><ul><li>Step by Step </li></ul></ul><ul><ul><li>I’ve set up my page….now what? </li></ul></ul><ul><li>Q&A </li></ul>
  3. 3. Facebook History – Quick Facts <ul><li>Started by Mark Zuckerberg and friends in a Harvard dorm room in February 2004 </li></ul><ul><li>By December 2004, Facebook had 1 million users </li></ul><ul><li>By 2006, Facebook reached 12 million users and attracted nearly $40 million in venture capital investment </li></ul><ul><li>Today, Facebook is valued at $10 billion with over 400 million active users </li></ul>
  4. 4. Facebook Stats– Facts for business users <ul><li>70% of Facebook users reside outside the U.S. </li></ul><ul><li>Facebook “Pages” and “Ads” launched in 2007. Currently 3 million active Pages (1.5 million are local businesses) </li></ul><ul><li>Average user spends more than 55 minutes per day on Facebook </li></ul><ul><li>3.5 Million Events created each month; average user is a member of 13 groups </li></ul>
  5. 5. Pages, Events and Groups <ul><li>What are Facebook Pages? </li></ul><ul><ul><li>Essentially a “homepage” on Facebook </li></ul></ul><ul><ul><li>Users can “become a fan” of your page to engage with your brand </li></ul></ul><ul><li>What are Facebook Events? </li></ul><ul><ul><li>Event listings that display in the user’s feed </li></ul></ul><ul><ul><li>Users can RSVP for your events (real or “virtual” events) </li></ul></ul><ul><li>What are Facebook Groups </li></ul><ul><ul><li>Pages with restricted user groups </li></ul></ul>
  6. 6. What Facebook IS <ul><li>Great way to expose your brand to a wide audience </li></ul><ul><ul><li>Through Pages, Events and Groups </li></ul></ul><ul><li>Great way to engage with existing and potential customers </li></ul><ul><ul><li>Sharing industry news/content, updating users on new offers from your business, sharing business videos, etc. </li></ul></ul><ul><li>Great way to get feedback on your business </li></ul><ul><ul><li>Users can post comments, use discussion boards, etc. </li></ul></ul>
  7. 7. What Facebook IS NOT <ul><li>A direct marketing channel </li></ul><ul><ul><li>Users don’t want to get a heavy “sell” message </li></ul></ul><ul><ul><li>You can lose fans if you market too heavily </li></ul></ul><ul><li>A replacement for your website </li></ul><ul><ul><li>Should enhance your web presence </li></ul></ul><ul><li>A place to only redirect traffic to your website </li></ul><ul><ul><li>Most effective Pages have a variety of content </li></ul></ul><ul><li>Another email list </li></ul><ul><ul><li>Email is still much more effective </li></ul></ul>
  8. 8. Case Studies <ul><li>The Gap </li></ul>
  9. 9. Case Studies <ul><li>Heritage Link Brands </li></ul>
  10. 10. Case Studies <ul><li>Clipa </li></ul>
  11. 11. Creating a Page
  12. 12. Creating a Page
  13. 13. I’ve created my Page…now what? <ul><li>Be sure to add your basic information to the “Info” tab </li></ul><ul><ul><li>Web site address and contact info </li></ul></ul><ul><ul><li>Description of your business </li></ul></ul><ul><li>Tell all your friends! </li></ul><ul><ul><li>Grow your fan base with friends first </li></ul></ul><ul><li>Post at least once weekly </li></ul><ul><ul><li>Get in the habit of posting to keep users engaged </li></ul></ul><ul><ul><li>Create a schedule </li></ul></ul><ul><li>Advertise your page </li></ul><ul><ul><li>More advanced; will be covered in the next session </li></ul></ul>
  14. 14. Resources <ul><li>5 Elements of a Successful Facebook Fan Page </li></ul><ul><ul><li>http://mashable.com/2009/03/30/successful-facebook-fan-page/ </li></ul></ul><ul><li>Exploring Enhanced Facebook Pages </li></ul><ul><ul><li>http://conversify.wordpress.com/2009/09/17/exploring-enhanced-facebook-pages/ </li></ul></ul><ul><li>5 Things That Don’t Work on Facebook Fan Pages (and 5 That Do) </li></ul><ul><ul><li>http://webworkerdaily.com/2010/03/31/5-things-that-dont-work-on-facebook-pages-and-5-that-do/ </li></ul></ul><ul><li>Running a contest on Facebook? That’ll cost you </li></ul><ul><ul><li>http://news.cnet.com/8301-13577_3-10397757-36.html </li></ul></ul>
  15. 15. Thanks for Your Time <ul><li>Q&A </li></ul><ul><li>Become a Fan of Angel Handbags! </li></ul><ul><ul><li>http://www.facebook.com/AngelHandbags </li></ul></ul>