Discover - Designing Serendipitous Experience While Surfing Web

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  • User is not deliberately searching. Information is not biased towards interest, untailored.
  • Aimless browsing is the only way which encourages serendipitous learning online in the present scenario.Providing opportunities to get exposed to serendipitous learning instead of the conventional requirement of self-initialized search by the user.
  • Breaking the confines of the bubble.
  • Serendipitous knowledge, driving force in a surprising way to get exposed to the world outside the user’s domain, refreshing new information, serendipitous learning, unexpected results to aimless surfing, serendipitously bringing in information to the online world for the user.What, where, how???
  • Serendipitous knowledge, driving force in a surprising way to get exposed to the world outside the user’s domain, refreshing new information, serendipitous learning, unexpected results to aimless surfing, serendipitously bringing in information to the online world for the user.What, where, how???
  • Discover - Designing Serendipitous Experience While Surfing Web

    1. 1. Designing Serendipitous Experience While Surfing Web OzCHI Student Design Challenge 2011 Team Orana Indian Institute of Technology, Guwahati, India 1
    2. 2. Design Challenge Identify an activity that is mostly isolated experience and to design this activity to allow for serendipitous encounters 2
    3. 3. Presentation Flow • • • • • • • • • • Serendipity – Our Understanding Concept behind current Serendipity in Web What’s missing? Our Concept , filling the gap Our Concept – ‘Discover’ Prototype Evaluation Conclusion References Acknowledgement 3
    4. 4. Serendipity- Our Understanding Meaning • Making happy and unexpected discoveries by accident. • Pleasant surprise • Unpredictability of the event In the Online World • Web : Greatest serendipity engine. • Aimless browsing and online search lead to serendipitous experiences. ? 4
    5. 5. Serendipity- Our Understanding Meaning • Making happy and unexpected discoveries by accident. • Pleasant surprise • Unpredictability of the event In the Online World • Web : Greatest serendipity engine. • Aimless browsing and online search lead to serendipitous experiences. ? 4
    6. 6. Concept behind current Serendipity attempts in Web Search results are tailored based on user’s Web history Past interests determine what users are exposed to in the future Hence, Unique universe of information for each user is created This is called the Filter Bubble 5
    7. 7. Screenshot of Google Search by user at Guwahati Screenshot of Google Search by user at Houston 6
    8. 8. Concept behind current Serendipity attempts in Web Search results are tailored based on user’s Web history Past interests determine what users are exposed to in the future Hence, Unique universe of information for each user is created This is called the Filter Bubble 7
    9. 9. Screenshot of StumbleUpon by user at Guwahati Screenshot of StumbleUpon by another user at Guwahati 8
    10. 10. Screenshot of YouTube by user A Screenshot of YouTube by user B 9
    11. 11. Concept behind current Serendipity attempts in Web Search results are tailored based on user’s Web history Past interests determine what users are exposed to in the future Hence, Unique universe of information for each user is created This is called the Filter Bubble 10
    12. 12. YOU 12
    13. 13. What’s Missing? Aren’t the present search patterns based on user interests leaving less room for unexpected encounters? How often are we driven to explore the unexplored world of Web and thus an accidental discovery? Are we truly realizing the initial intention behind ‘Hyper Text’ which was to establish a continuously growing, globally interconnected library of information? 12
    14. 14. What’s Missing? Aren’t the present search patterns based on user interests leaving less room for unexpected encounters? How often are we driven to explore the unexplored world of Web and thus an accidental discovery? Are we truly realizing the initial intention behind ‘Hyper Text’ which was to establish a continuously growing, globally interconnected library of information? 12
    15. 15. What’s Missing? Aren’t the present search patterns based on user interests leaving less room for unexpected encounters? How often are we driven to explore the unexplored world of Web and thus an accidental discovery? Are we truly realizing the initial intention behind ‘Hyper Text’ which was to establish a continuously growing, globally interconnected library of information? 12
    16. 16. Our Concept, filling the gap What? • Our idea is to enhance serendipitous experience of user while surfing Web • We provide the user an opportunity to accidentally discover information unbiased to his interests How? • We intend to incorporate the possibilities of serendipitous encounters in user’s isolated activity of opening a new tab • The free space between the tabs in the form of blank page or homepage before he enters the next URL is where we plant our concept ‘Discover’ 13
    17. 17. Our Concept, filling the gap What? • Our idea is to enhance serendipitous experience of user while surfing Web • We provide the user an opportunity to accidentally discover information unbiased to his interests How? • We intend to incorporate the possibilities of serendipitous encounters in user’s isolated activity of opening a new tab • The free space between the tabs in the form of blank page or homepage before he enters the next URL is where we plant our concept ‘Discover’ 15
    18. 18. Screenshot of current tab 16
    19. 19. Screenshot of current tab 16
    20. 20. User working in current tab Concept Flow 17
    21. 21. Concept Flow User working in current tab On opening new tab Words chosen from Textual content of the tab Word 1 Word 2 Word 3 17
    22. 22. Concept Flow User working in current tab On opening new tab Words chosen from Textual content of the tab Word 1 Word 2 Word 3 Images related to words New tab Image 1 Image 2 17
    23. 23. Concept Flow User working in current tab On opening new tab Words chosen from Textual content of the tab Word 1 Word 2 Word 3 Images related to words New tab Image 1 Image 2 On clicking the image Webpage 1 Webpage 2 17
    24. 24. Fig: Textual Content 18
    25. 25. Fig: Highlighted words 18
    26. 26. Serendipitous Image Result for Short, Africa Serendipitous Image Result for Common, Area 19
    27. 27. Image links to corresponding Web Page Image links to corresponding Web Page 28
    28. 28. Prototype
    29. 29. Previous tab New tab Navigation Diagram Interface Previous web pages Suggested Images Blank/ Homepage New layer Exit layer Site preview Enter site 20
    30. 30. Evaluation Prototype was tested with 15 users User demographics: Age : 18 to 24 years. Qualification : Under-graduates, Graduates Questions: On a scale of 1(lowest) to 5(highest) rate your opinion: 1. How new did you find the concept? 2. What do you think about the scope of the idea? 3. How interesting was the overall experience? 21
    31. 31. Evaluation Prototype was tested with 15 users User demographics: Age : 18 to 24 years. Qualification : Under-graduates, Graduates Questions: On a scale of 1(lowest) to 5(highest) rate your opinion: 1. How new did you find the concept? 2. What do you think about the scope of the idea? 3. How interesting was the overall experience? 21
    32. 32. Fig. Analysis of User Testing The users found it an interesting and informative experience However, opinion regarding scope was neutral 22
    33. 33. Conclusion • • • • We found a problem in the context of Serendipity on Web Enhanced the meaning of Serendipity in the online world Found the gaps in the concepts of current service providers Our concept , providing the user an opportunity to accidentally discover information unbiased to his interests • Evaluation of user test results to analyze the transfer of experience Therefore, Enhancing Serendipity for your Online Experience! 23
    34. 34. Acknowledgements We thank Prof. P. Y. Yammiyavar for his enthusiastic guidance and encouragement. Also OzCHI SDC 2011 team for this opportunity References • • • • • • • Number of visuals in the presentation are sourced from the NET/Books/Other sources Visuals belong to respective designers/ creators Bowles, M.S., 2004. Relearning to E-Learn: Strategies for electronic learning and knowledge. Victoria, Australia: Melbourne University Press. Gritton, J., 2007. Of serendipity, free association and aimless browsing: do they lead to serendipitous learning? Guardian, 2011. How the net traps us all in our own little bubbles Available from: http://www.guardian.co.uk/technology/2011/jun/12/google-personalisation-internet-data-filtering [Accessed 25 October, 2011]. Johnson, S.B., 2006. Can We Please Kill This Meme Now. http://www.stevenberlinjohnson.com/2006/05/can_we_please_k.html [Accessed 25 October, 2011]. Pariser, E.. 2011.The Filter Bubble: What the Internet is Hiding From You. U.S.A.: Penguin Press HC. 24

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