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On page optimization

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Here is some On page optimization techniques.

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On page optimization

  1. 1. On page optimization
  2. 2.  On page Optimization done within the website in order to improve its position in the search engine results.  Web page optimization can be done in two parts,  Head part – title tag, meta tags, meta descriptions  Body part – Head tags, contents, images, internal links
  3. 3. 1. Title tag
  4. 4.  Full capital letters are not allowed  No spelling mistakes and grammatical errors.  Unique title give for each page  Title should not be more than 3 words.  Impressive title.  Snippet : Title Tag, Meta Description, Page URL
  5. 5. 2. Meta descriptions
  6. 6.  Describes and summarizes the contents of your page  For a page, Character limitation 155-160  For a post, Character limitation 155  Pixel width 1024  No spelling mistakes and grammatical errors.  Unique meta descriptions
  7. 7.  One-time appearance of focused keyword.  Meta robots tag  Nofollow- Tells the search engines robots to not follow any links on the page at all.  Noindex- Disallow search engines from showing this page in their results.
  8. 8. 3. Internal / External Links  Internal links - links that point to content within the same domain  External links - links that point to a separate domain  BackLinks (Inbound links)  Links that come to our website.  Get High page ranking websites links will Increase our page ranking
  9. 9. 4. Head tags
  10. 10.  Highlight certain parts of your website  H1, H2, H3, H4, H5, H6 tags  User mainly attract to H1 tags.  H1 - Headline of the page and H2 – Subheading  In one page try to use one H1 tag and H2 tag
  11. 11. 5. Image optimization  Search engine can’t read Image or flash animation.  Alt tag is the alternative text used to read image.  Focusing Keyword add to improve ranking
  12. 12. 6. Content of a page  Unique content  Include Focusing Keyword in first paragraph  Quality Content – help to get more backlinks  Keyword density - keywords in content between 2-5%.
  13. 13. Thank You Nivea Joy

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