2. Nitesh sharoff
2
@NiteshSharoff #brightonSEO
Passionate about behavioural analytics, data modelling & AI
Trained 200+ people in GA/GTM
Worked with NET-A-PORTER, Wagamama, General Assembly & more
Ninja vegetable chopper
Analytics Consultant & Instructor @ Growth Runner
31. How can I report on
SEO moving people
down the funnel?
@NiteshSharoff #brightonSEO
31
“”
32. Content Marketing funnel
@NiteshSharoff #brightonSEO
32
Top of the funnel
Educational content
Middle of the funnel
Production-orientated content
Bottom of the funnel
How to guides
33. Content Marketing funnel
@NiteshSharoff #brightonSEO
33
How Growth Runner tracks
behaviour using GA4
How to Implement
GA4 on your site
Behavioural Analytics
tools (with examples)
Top of the funnel
Educational content
Middle of the funnel
Production-orientated content
Bottom of the funnel
How to guides
43. RECA
P
@NiteshSharoff #brightonSEO
Enable Search Console collections within
GA4
01
Customize your GA4 navigation
02
Enrich data with event parameters
03
Setup custom alerts for traffic changes in
GA4
04
43
44. RECA
P
@NiteshSharoff #brightonSEO
Track Speed Metrics with GTM
05
Monitor conversions in your content
funnel with audiences & trigger events
06
Improve your channel groupings
07
Play with your raw data using free GA4
exports into BigQuery
08
44