Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
What SEO IS
and
What it is NOT
IS about
CONTENT
is NOT about
Keywords
IS about the
READER
is NOT about
Search Engines
IS about
QUALITY
is NOT about
Quantity
IS about
LONG TERM Results
is NOT about
Short Term Rankings
We do content ...
...that is
■ more value driven
■ is engaging for the user
■ creates an impression in his mind
and makes ...
And what about SEO?
Our content IS search friendly because
its based on research:
■ Google Trends research data
■ Keywords...
How does this affect the site?
■ Leads to lower bounce rate on the site
○ Which is a signal to the search engines that the...
How does this affect the site?
■ Most Important - ZERO chances of us being
hit by Google Algorithm updates like
Panda/Peng...
Marketers who provide long term
sustainable solutions for our customers.
Solutions that help your business
GROW!
business@...
Upcoming SlideShare
Loading in …5
×

What SEO IS and What it is NOT

519 views

Published on

Published in: Business, Technology, Design
  • Be the first to comment

  • Be the first to like this

What SEO IS and What it is NOT

  1. 1. What SEO IS and What it is NOT
  2. 2. IS about CONTENT is NOT about Keywords
  3. 3. IS about the READER is NOT about Search Engines
  4. 4. IS about QUALITY is NOT about Quantity
  5. 5. IS about LONG TERM Results is NOT about Short Term Rankings
  6. 6. We do content ... ...that is ■ more value driven ■ is engaging for the user ■ creates an impression in his mind and makes him come back ■ makes us sound like a Brand and not just "any content farm"
  7. 7. And what about SEO? Our content IS search friendly because its based on research: ■ Google Trends research data ■ Keywords research data ■ Current website analysis ■ Studying traffic and keywords data
  8. 8. How does this affect the site? ■ Leads to lower bounce rate on the site ○ Which is a signal to the search engines that the reader values this site ■ Improved trust in the reader's mind ○ Leads to more pages viewed per user (thus increased page views) ■ Higher chances of the site being recommended offline ○ Leading to more (unaccounted) referral traffic cont...
  9. 9. How does this affect the site? ■ Most Important - ZERO chances of us being hit by Google Algorithm updates like Panda/Penguin etc ○ Google Analytics shows whether your site has been penalized by Google previously - you would not want that to happen again ■ All of these combined, plus the on-page optimization that we would be doing would lead us to a site that is built on a robust foundation and is performance ready and scalable for SEO
  10. 10. Marketers who provide long term sustainable solutions for our customers. Solutions that help your business GROW! business@niswey.com Who we are

×