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Visit Rainier

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Presentation Given By: Mary Kay Nelson, Executive Director for Visit Rainier

Published in: Travel, Technology, Business
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Visit Rainier

  1. 1. Nisqually River Council January 2014
  2. 2. eTourism Program Digital Based Marketing
  3. 3. •  Unincorporated Pierce County: Elbe, Ashford, Greenwater & Crystal Mountain •  Unincorporated Lewis County: Mineral, Packwood, Ashford & Randle •  City of Morton, City of Enumclaw and Town of Eatonville
  4. 4. VisitRainier.com
  5. 5. VisitRainier.com is Mobile Friendly
  6. 6. Goal: Put Heads in Beds
  7. 7. Hiking Options: One of the most popular pages
  8. 8. Check out the upcoming events here:
  9. 9. Find out what the weather is like at Paradise or Longmire
  10. 10. Scenic Drive Tours
  11. 11. Digital Marketing •  •  •  •  •  •  •  Google Adwords Bing Adwords Facebook Ads Contests Videos Website content development On-line availability through Book Direct
  12. 12. •  Twitter: @visitmtrainier o  4,156 followers, 2-4 tweets per day •  YouTube: TheMountRainier o  270,459 video views, 28 videos •  Blog: Visit Rainier Blog o  40,078 views, 2-4 posts per month •  Facebook: Visit Rainier o  45,147 fans, 2-3 posts per week
  13. 13. Campaigns targeting consumers, stakeholders & lodging properties
  14. 14. 200,000 brochures produced and distributed annually State ferries Seattle Eastside Portland SeaTac Airport Statewide Visitors Information Centers Download from VisitRainier.com & ExperienceWa.com •  Consumer & tradeshow events •  •  •  •  •  • 
  15. 15. Public Relations •  Travel Media •  Community Relations •  Group Tours •  Tradeshows •  Memberships and partnerships
  16. 16. Thanks to the Nisqually River Council •  As much as Visit Rainier is a promotional marketing entity, we fully appreciate the goals and mission of those who work tirelessly to protect the very lands we all enjoy. •  Our goal is to adequately prepare visitors who come to the region so their expectations are met and their experience is positive. This ensures return visits and encourages referrals to our region. •  Recreational opportunities, activities and attractions will continue to exist only if we all work together to protect our precious resources.

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