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Chevrolet<br />
INTRODUCTION<br /><ul><li>SUBSIDIARY OF GM OF UNITED STATES
 5TH LARGEST CAR MAKER 0F INDIA
 HALOL, GUJARAT, TALEGAON AND MAHARASHTRA
 HEADQUARTERS IN GURGAON
 TECHNICAL CENTRE IN BANGALORE
 3,85,000 VEHICALS ANUALLY</li></li></ul><li>History<br />Chevrolet came to India in 1928.<br />General Motors  was the fi...
Logo<br />The company was established in 1911, and the bowtie logo first appeared in 1914.<br />
the bowtie shape was inspired by a pattern of wallpaper in a Paris hotel room. William Durant detached a small piece and k...
Sales and service network <br />CSIPL currently has 204 dealerships and 191 service centers in 178 cities across India whi...
However in 2003 Chevrolet Sales India Private Limited was established and the Chevrolet brand was re-launched in India.<br...
Why SaifAli Khan and RaniMukherjee drive the mass appeal factor ? <br />We selected Saif and Rani as our brand ambassadors...
Current models of CSIPL<br />
 Chevrolet Optra<br /><ul><li> Launched in 2003
 Range from 7,25,520 – 9,73,709</li></li></ul><li>Chevrolet Tavera<br /> Launched in 2004<br /><ul><li> Range from 6,48,32...
Chevrolet Forester<br />2003 to 2005<br />
Chevrolet SRV<br />2006 to 2009<br />
Competitors<br />
Maruti Suzuki- 51.36%<br />Hyundai motors- 17.97%<br />Tata motors- 13.88%<br />
Honda- 4.93%<br />Mahindra- 2.15%<br />Ford- 2.57%<br />
Others- 5.53%<br />
Modes of Advertisement<br />
Indoor advertisement<br />Outdoor advertisement<br />
Direct advertisement<br />Display advertisement<br />
Famous campaigns <br /><ul><li>Chevrolet cruze- choose to cruze
Chevrolet spark- “har drive happy drive”
Chevrolet aveo-yuva- “badadilbadi car”
Chevrolet beat- test it like you own it</li></li></ul><li>PRINT ADVERTISEMENTS<br />
Chevrolet
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Chevrolet

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Chevrolet

  1. 1. Chevrolet<br />
  2. 2. INTRODUCTION<br /><ul><li>SUBSIDIARY OF GM OF UNITED STATES
  3. 3. 5TH LARGEST CAR MAKER 0F INDIA
  4. 4. HALOL, GUJARAT, TALEGAON AND MAHARASHTRA
  5. 5. HEADQUARTERS IN GURGAON
  6. 6. TECHNICAL CENTRE IN BANGALORE
  7. 7. 3,85,000 VEHICALS ANUALLY</li></li></ul><li>History<br />Chevrolet came to India in 1928.<br />General Motors  was the first automobile company to open an assembly plant in India.<br />Vehicle Production started in 1928 with the National series AB touring.<br />In 1952-53 the ‘socialist’ Indian Government forced General Motors India to shut business, along with other foreign car companies.<br />
  8. 8. Logo<br />The company was established in 1911, and the bowtie logo first appeared in 1914.<br />
  9. 9. the bowtie shape was inspired by a pattern of wallpaper in a Paris hotel room. William Durant detached a small piece and kept it in his wallet, waiting for the day he’d put it to use. <br />since then, become an advertising icon, and is still the marquee of today's Chevrolet.<br />
  10. 10. Sales and service network <br />CSIPL currently has 204 dealerships and 191 service centers in 178 cities across India which will be increased to 250 by 2010.<br />Sales performance : In the year 2009 (January to December), Chevrolet Sales India Private Limited sold 69,583 vehicles against 65,702 vehicles sold during the year 2008 (January to December) and reported an increase of 5.91% in sales. <br />
  11. 11. However in 2003 Chevrolet Sales India Private Limited was established and the Chevrolet brand was re-launched in India.<br />It replaced Opel as the only brand offering by General Motors India private limited.<br />
  12. 12. Why SaifAli Khan and RaniMukherjee drive the mass appeal factor ? <br />We selected Saif and Rani as our brand ambassadors for the Aveo as they not only connect emotionally with the audience today, but also embody the two dimensions of performance and aesthetics, and substance and style plus class and exuberance.<br /> By :- AnishaMotwani, Director, Marketing, General Motors India<br /> <br /> <br />
  13. 13. Current models of CSIPL<br />
  14. 14. Chevrolet Optra<br /><ul><li> Launched in 2003
  15. 15. Range from 7,25,520 – 9,73,709</li></li></ul><li>Chevrolet Tavera<br /> Launched in 2004<br /><ul><li> Range from 6,48,327 – 8,11,804</li></li></ul><li>Chevrolet Aveo<br /> Launched in 2006<br /><ul><li> Range from 6,22,638 – 7,25,520</li></li></ul><li>Chevrolet Aveo u-va<br /> Launched in 2006<br /><ul><li> Range from 4,17,663 – 5,04,859</li></li></ul><li>Chevrolet Spark<br /> Launched in 2007<br /><ul><li> Range from 3,22,363 – 3,76,879</li></li></ul><li>Chevrolet Captiva<br /> Launched in 2008<br /><ul><li> Range from 18,16,375 – 19,92,942</li></li></ul><li>Chevrolet Cruze<br /> Launched in 2009<br /><ul><li> Range from 11,64,544 – 14,10,977</li></li></ul><li>Chevrolet Beat<br /> Launched in 2010<br /><ul><li> Range from 3,53,882 – 4,59,817</li></li></ul><li>Discontinued models of CSIPL<br />
  16. 16. Chevrolet Forester<br />2003 to 2005<br />
  17. 17. Chevrolet SRV<br />2006 to 2009<br />
  18. 18. Competitors<br />
  19. 19. Maruti Suzuki- 51.36%<br />Hyundai motors- 17.97%<br />Tata motors- 13.88%<br />
  20. 20. Honda- 4.93%<br />Mahindra- 2.15%<br />Ford- 2.57%<br />
  21. 21. Others- 5.53%<br />
  22. 22. Modes of Advertisement<br />
  23. 23. Indoor advertisement<br />Outdoor advertisement<br />
  24. 24. Direct advertisement<br />Display advertisement<br />
  25. 25. Famous campaigns <br /><ul><li>Chevrolet cruze- choose to cruze
  26. 26. Chevrolet spark- “har drive happy drive”
  27. 27. Chevrolet aveo-yuva- “badadilbadi car”
  28. 28. Chevrolet beat- test it like you own it</li></li></ul><li>PRINT ADVERTISEMENTS<br />

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