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This deck (along with a short video) was shared at ad:tech China 2014, on 26th June in Shanghai.
Below is the excerpts:
The current Chinese generation is mobile more than any other. Their social, search, video, shopping, photography, sharing – all habits are mobilized today – anytime, anywhere, everywhere – in bed too.
We are an amazing bunch of multi-taskers. Most people admit to checking their phones or tablets while doing other things- at a meal with someone else, while driving, while watching TV, in meetings, and even on the toilet. A study I read said – we check our Mobile devices every 6 minutes and on an average 150 times a day. Because of the lack of attention spans, people are demanding a different type of relationship, one where they are in the driver’s seat and determine the level of access and type of interactions. Our consumers expect more from marketers. Interactions need to move from campaign focused to consumer focused. Interactions need to be a ‘KISS’ – Keep it short and simple. Innovations need to be meaningful or useful. They expect us to “know me”, “find me”, “woo me” and “surprise me”.
This session will discover and explore:
- The relationship Chinese generation have with their mobile devices
- What is the art of courtship and how can it be used by brands and marketers to woo and win the Chinese mobile generation – Bringing art of courtship into art of mobile marketing
- Recommended mobile tools and technologies
- Predict the future – How courtship is evolving and implications for mobile marketers and agencies