O2O (Online to Offline) is no more simply a buzz word. It's a strategic imperative that transcends business, marketing, sales, media and technology and this is how people in China shop now.
These slides were part of our recent keynote fireside chat at the 2015 MMA (Mobile Marketing Association) China chapter, where we discussed and unveiled the priorities that brands and marketers can focus on accelerating their O2O initiatives. The findings are part of a study by CollabCentral Consulting with WFA (World Federation of Advertisers) - learnings from China marketers of the learnings and YouGov - learnings from Chinese mobile shoppers using Mobile to buy offline products/services. Priorities include - What, How, Where, With, When and Who (agencies please note how you can better help your clients).
O2O, which is not only in the context of e/m commerce as it's often referred to; but more importantly in the context of retail/ offline traffic, leads, trials or sales. Mobile online to offline.
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