Kosher catering and restaurants


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A Business Plan that collates farming without using pesticides and doing a catering service.

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Kosher catering and restaurants

  2. 2. Kosher Group 1. Anand Nair BBM, MBA 2. Ashwathy, V. Bsc. Bio technology, MBA 3. Nishna, M.A. B.Tech, MBA 4. Vineeth , T.M., MBA 8-Jan-14 2
  3. 3. Introduction • Kosher evolved from the Hebrew word “ Kasher” means proper or pure. • Kosher Restaurants and Catering is a catering company that serves the Cochin market. • Kosher aims mainly the working people in Kakkanad. • “ Go Green “ is the motto of our company. 8-Jan-14 3
  4. 4. contd.. • We focus on improvising the agricultural sector in a eco friendly manner. • Kosher agricultural products will be used by the catering section of our company. • Team kosher will focus on maintaining the corporate social responsibility. 8-Jan-14 4
  5. 5. Features • • • • Kosher Poultry farm Kosher Paddy fields Kosher Vegetables Kosher Catering and restaurants. 8-Jan-14 5
  6. 6. Location and advantages • The parent company's location is in Kakkanad. • Transportation can be done easily through road ways. • Major corporate sectors like CSEZ, Infopark, Technopolis is located here. • Major apartments like Heera and Noel are established here. • People lack homely as well as healthy and safe food. 8-Jan-14 6
  7. 7. Services • Focused on High quality Indian Catering. • Served for weddings, hospitals, engagements, birthdays and mainly focused on MNC employees and other parties. • Service of homely food. • Aims at development of living standard of youth by giving employment oppourtunities. 8-Jan-14 7
  8. 8. contd.. • Kosher Preservation techniques : Shechita Bedika Salting Broiling • Incorporation of “Kudumbasree” and employees of “Rajeev Gandhi Roz Ghar Yojna” 8-Jan-14 8
  9. 9. Vision/ Mission • Developing corporate social responsibility. • To develop the idea of improvising an agrarian economy. • We focus on the mission of 100% pure food with out any adulterations. 8-Jan-14 9
  10. 10. Start Up Summary • Building will be taken in rent. • One van with rolling racks built with the purpose of carrying hot and cold food. • Essential cookware, utensils and other requirements. • Furniture for the restaurant will be setup at the starting stage. 8-Jan-14 10
  11. 11. Competitive Summary • As per the market study, even though we are having so many catering service in Kochi, there is no catering service that directly offer their service to working employees. • Nila, Sub way, CCD, New wings etc… are the major competitors in this area where we cant always afford. 8-Jan-14 11
  12. 12. Market Analysis • The market comprises of people of all age group. • Our price will be more reasonable than our competitors and the quality will be high because, we are using products cultivated in our own farm lands which is free of pesticides. • Need of healthy food in the market is the victory of the company. 8-Jan-14 12
  13. 13. Market Segmentation • Segmenting buyers into group : 1.People having common need. 2. Similar responses. 3. Perceive full value of certain products. 8-Jan-14 13
  14. 14. Strategy Implementation • Phase 1 : The initial Phase 1.The agricultural field start up stage. 2. Kosher Food festival for advertising. 3.Company only starts the initial working, with a target of satisfying 200 customers per day. 4. Transportation from Palakkad to Cochin only twice in a week. 8-Jan-14 14
  15. 15. contd… • Phase 2 : 1. Try to completely depend on Kosher poultry and Kosher Plantations by widening the agricultural sector of Kosher. 2. Planning to start with online ordering of food. 8-Jan-14 15
  16. 16. contd… • Phase 3 : 1. Planning to improve the agricultural sector from 10 acre to 15 acres of land. 2. The building that is taken as rent in Kochi will be purchased by the Kosher team within 6 years. 8-Jan-14 16
  17. 17. Competitive Edge • Protein rich food. • No compromise on quality • Focus on CSR and improving work opportunities for women. • Waste management done on eco friendly manner. 8-Jan-14 17
  18. 18. Financial Summary • • • • • Capital 35 Lakhs . 15 Lakhs by bank loan. 20 Lakhs by Kosher group. High level of current and liquid ratio. Sustainable growth 8-Jan-14 18
  19. 19. Sales forecast • Sales by Year Sales by Year(Upper and middle class) 3500000 3000000 2500000 2000000 1500000 1000000 500000 0 Year 1 Year 1 Year 1 Year 1 Year 1 Year2 Year2 Year2 Year3 Year3 8-Jan-14 19
  20. 20. Break even Analysis • The company will be gaining profit only after 1.5 years. • The company is not directly expecting a profit in the initial stage but we concentrate on customer satisfaction as well as the CSR. 8-Jan-14 20
  21. 21. Current Scenario • People conscious about health but not getting the recovery method to follow the nature friendly diet. • Kakkanad is the place with more than 5000 corporate employees work but there lags a place where employees could get pure homely food. 8-Jan-14 21
  22. 22. Company Summary • Kosher offer high end catering to all the community. • Will initially serve parties of 25-300 people with high end foods. • All food items and drinks will be served under strict supervision by the authority. • We have almost 20 full time employees. 8-Jan-14 22
  23. 23. Work flow in Kosher 8-Jan-14 23
  24. 24. Conclusion • The plan is only under progress. • The details in the plan are according to the study done to start up the business and values are assumptions which may change as per running of the business. 8-Jan-14 24
  25. 25. 8-Jan-14 25