KOSHER CATERING AND
1. Anand Nair
2. Ashwathy, V.
Bsc. Bio technology, MBA
3. Nishna, M.A.
4. Vineeth , T.M.
• Kosher evolved from the Hebrew word “
Kasher” means proper or pure.
• Kosher Restaurants and Catering is a catering
company that serves the Cochin market.
• Kosher aims mainly the working people in
• “ Go Green “ is the motto of our company.
• We focus on improvising the agricultural
sector in a eco friendly manner.
• Kosher agricultural products will be used by
the catering section of our company.
• Team kosher will focus on maintaining the
corporate social responsibility.
Location and advantages
• The parent company's location is in Kakkanad.
• Transportation can be done easily through
• Major corporate sectors like
CSEZ, Infopark, Technopolis is located here.
• Major apartments like Heera and Noel are
• People lack homely as well as healthy and safe
• Focused on High quality Indian Catering.
• Served for
weddings, hospitals, engagements, birthdays
and mainly focused on MNC employees and
• Service of homely food.
• Aims at development of living standard of
youth by giving employment oppourtunities.
• Kosher Preservation techniques :
• Incorporation of “Kudumbasree” and
employees of “Rajeev Gandhi Roz Ghar Yojna”
• Developing corporate social responsibility.
• To develop the idea of improvising an agrarian
• We focus on the mission of 100% pure food
with out any adulterations.
Start Up Summary
• Building will be taken in rent.
• One van with rolling racks built with the
purpose of carrying hot and cold food.
• Essential cookware, utensils and other
• Furniture for the restaurant will be setup at
the starting stage.
• As per the market study, even though we are
having so many catering service in
Kochi, there is no catering service that directly
offer their service to working employees.
• Nila, Sub way, CCD, New wings etc… are the
major competitors in this area where we cant
• The market comprises of people of all age
• Our price will be more reasonable than our
competitors and the quality will be high
because, we are using products cultivated in
our own farm lands which is free of pesticides.
• Need of healthy food in the market is the
victory of the company.
• Segmenting buyers into group :
1.People having common need.
2. Similar responses.
3. Perceive full value of certain products.
• Phase 1 : The initial Phase
1.The agricultural field start up stage.
2. Kosher Food festival for advertising.
3.Company only starts the initial
working, with a target of satisfying 200
customers per day.
4. Transportation from Palakkad to Cochin
only twice in a week.
• Phase 2 :
1. Try to completely depend on Kosher poultry
and Kosher Plantations by widening the
agricultural sector of Kosher.
2. Planning to start with online ordering of
• Phase 3 :
1. Planning to improve the agricultural sector
from 10 acre to 15 acres of land.
2. The building that is taken as rent in Kochi
will be purchased by the Kosher team within 6
• Protein rich food.
• No compromise on quality
• Focus on CSR and improving work
opportunities for women.
• Waste management done on eco friendly
Capital 35 Lakhs .
15 Lakhs by bank loan.
20 Lakhs by Kosher group.
High level of current and liquid ratio.
• Sales by Year
Sales by Year(Upper and middle class)
Year 1 Year 1 Year 1 Year 1 Year 1 Year2 Year2 Year2 Year3 Year3
Break even Analysis
• The company will be gaining profit only after
• The company is not directly expecting a profit
in the initial stage but we concentrate on
customer satisfaction as well as the CSR.
• People conscious about health but not getting
the recovery method to follow the nature
• Kakkanad is the place with more than 5000
corporate employees work but there lags a
place where employees could get pure homely
• Kosher offer high end catering to all the
• Will initially serve parties of 25-300 people
with high end foods.
• All food items and drinks will be served under
strict supervision by the authority.
• We have almost 20 full time employees.
Work flow in Kosher
• The plan is only under progress.
• The details in the plan are according to the
study done to start up the business and values
are assumptions which may change as per
running of the business.