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Google 1


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Google 1

  1. 1. BUNISESS COMMMUNICATION PROJECT ON PRESENTED TO PROF. MRS. PRATIBHA PIA H.R College of Commerce and Economics MUMBAI 2010-2011How Google changed the world? Page 1
  2. 2. Acknowledgement As one group we would like to thank for giving usthis opportunity to and chance to learn so much fromjust one book. We will take what we have learnt anddefinitely put it in practice so as to becomesuccessful managers someday.How Google changed the world? Page 2
  3. 3. Sr. no. Index Pg no. 1 Why did we choose this book 2 2 Introduction 3 3 Google founders 4 4 History of Google 5 5 Learning 7 6 Conclusion 8 7 Bibliography 9 8 Credits 10How Google changed the world? Page 3
  4. 4. Why did we choose this book?³Google´«don¶t you think we eat, drink and sleep technology. This is onetechnology that we can¶t do without some people call it a drug. Almost 90%of people who surf the net daily use Google. We get everything we want atjust one click. But do we know how it started, when and why. What weretheir plans and what dose Google intend on becoming??? Guess we don¶thave any answers to this. So this the reason we choose this book to go insidethe world of this search engine whose become such a success and has left allits competitors in the dust.On knowing all the secrets to their success. They not only give us access toinformation we need but news, jokes, videos, blogs, interviews, shoppingetc. And given an opportunity anyone would want to know who isresponsible in making their search so much easy without which we will alldefinitely be doomed.How Google changed the world? Page 4
  5. 5. IntroductionIts the Universal dream - start a company, make a fortune, and retire early.Google founders Larry Page and Sergey Bran struck gold with their searchengine. That vein of gold just gets richer and richer. How did these youngmen and their company become so successful so quickly? How did theyinfluence the world to such a degree that the name of their company and theact of using their search engine become a household word? How did theygain the attention of over half of the people in the world searching forinformation, leaving their competitors in the dust? These are some of thequestions this book answers. What started as a graduate school project withthe goal of perfecting how people search for information on the World WideWeb grew into a company that shook not only the world of search butdramatically changed the worlds of advertising and communication. Itchanged the lives of those who use Google and who depend on it forresearch, news, quick answers, shopping, communication, and collaboration.It has even changed how we are able to view and explore our entire planet aswe marvel at and take advantage of the satellite images provided by GoogleEarth. No one can deny: Google has changed the world.How Google changed the world? Page 5
  6. 6. Google foundersHow does a profitable company with a huge impact on society, like Google,come to being? There are many such ingredients, but u can usually follow theroots of a company¶s culture and ultimate impact back to one thing: thepersonality and interest of the founders. The two founders of Google were Lawrence Edward Page and SergeyMihailovich Bran; each bought distinctive childhood experiences, educationbackground, social consciousness, and personality to bear on the formation oftheir company. At the same time they had fascinating similarities on theirbackgrounds their contributed to their strong friendship and shared the visionof their company when it came into being.Both, for example shared the some experiences in their somewhat unusualchildhoods. They both grew up with excess to computers when computers intheir home were rare. They both attended Montessori schools in their earlyyears-an experience that would later inspire them to require their engineers tospend 20% of their work on projects that captured their imagination. Theyboth were curious, smart youngsters. Both had well educated parents whosework revolved around computers and science. Both set of parents nurturedtheir son¶s curiosity and encouraged them to explore and try all kinds of newthings. They both ended up at Stanford University where they met-forgraduate work. Now isn¶t that a happy coincidence? One thing led to anotherand before long Google was born. Larry Page and Sergey BranHow Google changed the world? Page 6
  7. 7. History of GoogleGoogle began in March 1996 as a research project by Larry Page and SergeyBran, Ph.D. Students at Stanford working on the Stanford digital libraryproject (SDLP). The SDLPs goal was ³to develop the enabling technologiesfor a single, integrated and universal digital library." and was funded throughthe National Science Foundation among other federal agencies. In search fora dissertation theme, Page considered²among other things²exploring themathematical properties of the World Wide Web, understanding its linkstructure as a huge graph. His supervisor Terry Wino grad encouraged him topick this idea (which Page later recalled as "the best advice I ever got) andPage focused on the problem of finding out which web pages link to a givenpage, considering the number and nature of such back links to be valuableinformation about that page (with the role of citations in academicpublishing in mind).In his research project, nicknamed "Back Rub", he wassoon joined by Sergey Bran, a fellow Stanford Ph.D. student supported bya National Science Foundation Graduate Fellowship.[2] Bran was already aclose friend, whom Page had first met in the summer of 1995 in a group ofpotential new students which Bran had volunteered to show around thecampus. Pages web crawler began exploring the web in March 1996, settingout from Pages own Stanford home page as it¶s only starting point. Toconvert the back link data that it gathered into a measure of importance for agiven web page, Bran and Page developed the page rank algorithm.Analyzing Back Rubs output²which, for a given URL, consisted of a list ofback links ranked by importance²it occurred to them that a search enginebased on Page Rank would produce better results than existing techniques(existing search engines at the time essentially ranked results according tohow many times the search term appeared on a page).A small search enginecalled rank decks was already exploring a similar strategy.Convinced that the pages with the most links to them from other highlyrelevant Web pages must be the most relevant pages associated with theHow Google changed the world? Page 7
  8. 8. search, Page and Bran tested their thesis as part of their studies, and laid thefoundation for their search engine. Originally the search engine used the Stanford website with thedomain The domain was registered onSeptember 15, 1997. They formally incorporated their company, Google Inc.,on September 4, 1998 at a friends garage in Menlo Park, California. BothBrin and Page had been against using advertising pop-ups in a search engine,or an "advertising funded search engines" model, and they wrote a researchpaper in 1998 on the topic while still students. However, they soon changedtheir minds and early on allowed simple text ads.The name "Google" originated from a misspelling of "Googol´, which refersto the number represented by a 1 followed by one-hundred zeros (althoughEnid Bytom used the word decades earlier in "Google Bun" - Chapter IX,The Magic Faraway Tree). Having found its way increasingly into everydaylanguage, the verb, "Googol´ was added to the Merriam Webster CollegiateDictionary and the Oxford English Dictionary in 2006, meaning, "to usethe Google search engine to obtain information on the Internet."By the end of 1998, Google had an index of about 60 million pages. Thehome page was still marked "BETA", but an article in alreadyargued that Googles search results were better than those of competitors likeHotbox or, and praised it for being more technologicallyinnovative than the overloaded portal sites (like Yahoo!,, Lycos,Netscapes Net center,, and which at that time,during the growing dot-com bubble, were seen as "the future of the Web",especially by stock market investors.In March 1999, the company moved into offices at 165 UniversityAvenue in Palo Alto, home to several other noted Silicon Valley technologystartups. After quickly outgrowing two other sites, the company leased acomplex of buildings in Mountain View at 1600 Amphitheatre Parkwayfrom Silicon Graphics (SGI) in 1999. The company has remained at thislocation ever since, and the complex has since become known as the GoogleHow Google changed the world? Page 8
  9. 9. plea (a play on the word googolplex, a number that is equal to 1 followed bya googol of zeros). In 2006, Google bought the property from SGI for $319million.[19]The Google search engine attracted a loyal following among the growingnumber of Internet users, who liked its simple design.] In 2000, Googlebegan selling advertisements associated with search keywords. The ads weretext-based to maintain an uncluttered page design and to maximize pageloading speed. Keywords were sold based on a combination of price bid andclick-through, with bidding starting at $.05 per click. This model of sellingkeyword advertising was pioneered by (later renamed OvertureServices, before being acquired by Yahoo! and rebranded as Yahoo! SearchMarketing. While many of its dot-com rivals failed in the new Internetmarketplace, Google quietly rose in stature while generating revenue.Googles declared code of conduct is "Dont be evil", a phrase which theywent so far as to include in their prospectus (aka "S-1") for their IPO, noting,"We believe strongly that in the long term, we will be better served ² asshareholders and in all other ways ² by a company that does good things forthe world even if we forgo some short term gains." Finally Google was founded on 7th September 1998 at Menlo Park, C andtill then we¶ve seen what a change it has really bought.How Google changed the world? Page 9
  10. 10. WHAT MADE GOOGLE SO MUCH BETTER?y Building a search engine that rapidly returned the best search results.y Attracting venture capital to finance early growthy Building an infrastructure-a computer network-to support growth that eventually would be so huge that it serves as a barrier to new entrants into the field of search who might challenge the company.y Creating a business strategy based on its core competency of excellent search results that generated revenue from alliances, partnerships and acquisitions .y Generating revenue from ads tied to search without compromising the integrity of the search.y Diversifying its products within the context of its mission of making all the information in the world available to everyone by concentrating on what google users need to better receive ,manipulate ,customize ,communicate and use the specific information they need and in a variety of mediay Establishing strong ongoing global relationships with businesses that use its products and services and individuals who use search.y Creating a corporate structure and corporate culture that was designed to let Google control its destiny and to attract and keep the most brilliant team of engineers in the universe of search.How Google changed the world? Page 10
  11. 11. THE WONDERFUL WORLD OF WORK AND PLAY AT GOOGLE The Google philosophy : y Focus on the USER and all else will follow y It¶s best to do one thing Really ,Really well y Fast is better than Slow y Democracy on the web work y You don¶t need to be at your desk to need an answer y You can make money without doing evil y There¶s always more information out there y The need for information crosses all borders y You can be serious without a suit y Great just Isn¶t good enough GOOGLE¶S MOTTO ³Don¶t be evil´ is the google motto and it shapes how google meets it mission , how decisions are made and the conduct of Googlers. Top 10 reasons to work at Google: y Lending a helping hand. With millions of visitors every month, Google has become an essential part of everyday life ±like a good friend ± connecting people with the information they need to live great lives. y Life is beautiful. Being a part of something that matters and working on products in which you can believe is remarkably fulfilling. y Appreciation is the best motivation, so we¶ve created a fun and inspiring workplace you¶ll be glad to be a part of ,including onsiteHow Google changed the world? Page 11
  12. 12. doctor and dentist ;massage and yoga ;on-site day care and plenty of snacks to get you through the day. y Work and play are not mutually exclusive. It is possible to code and pass the puck at the same time. y We love our employees and we want them to know it. Google offers a variety of benefits, including a choice of medical programs ,company- matched 401(k), stock options, maternity and paternity leave and much more« y Innovation is our bloodline. Even the best technology can be improved. We see endless opportunity to create even more relevant, more useful and faster products for our users. Google is the technology leader in organizing the world¶s information. y Good company everywhere you look. Googlers range from former neurosurgeons, CEOs and U.S. puzzle champions to alligator wrestlers and former-marines. No matter what their backgrounds Googlers make for interesting cube mates. y Uniting the world, one user at a time. People in every country and every language use our products. As such we think, act and work globally-just our little contribution to making the world a better place y Boldly go where no one has gone before. There are hundreds of challenges yet to solve. Your creative ideas matter here and are worth exploring. You¶ll have opportunities to develop innovative new products that millions of people will find useful. y There is such a thing as a free lunch after all. In fact we have them every day: healthy, yummy and made with love.How Google changed the world? Page 12
  13. 13. Google Hiring Process Job search The process begins with searching for a job opening that interests you by job department, location or even by key word. Applying at Google Once you apply for a job by submitting your resume, you will be contacted by the recruiting team who will tell you what to expect and what its like to work at Google. Phone interview Youve applied for the position and your skills fit the job. The phone interview assesses your technical skills and proficiency, to the level of determining whether you should be brought in for in-person interviews. Typically phone interviews are conducted by someone in a similar roles and lasts about 30-40 minutes. Onsite interview Our interview process for technical positions evaluates your core software engineering skills including: coding, algorithm development, data structures, design patterns, analytical thinking skills. During your interview, youll meet with several engineers across different teams who will give a cross-section view of Google Engineering. Interviewers will ask you questions related to your area of interest and ask you to solve them in real time. Our interview process for business and general positions evaluate your problem solving and behavioral abilities. Remember, its not a question of getting the answer right or wrong, but the process in which you use to solve it. Creativity is important.How Google changed the world? Page 13
  14. 14. Hire by committee Virtually every person who interviews at Google talks to at least four interviewers, drawn from both management and potential colleagues. Everyones opinion counts, ensuring our hiring process is fair while maintaining high standards as we grow. Yes, it takes longer, but we believe its worth it. If you hire great people and involve them intensively in the hiring process, youll get more great people. We started building this positive feedback loop when the company was founded, and it has had a huge payoff. What happens next Following your interviews, we will decide if you are suitable for the job opening. We take hiring very seriously and like to make consensus based decisions. To that end, it can take up to two weeks for us to make a definitive decision as to whether wed like to have you join the team. Please be patient with us ± your recruiter will keep in touch with you when feedback has been received and decisions made. Also feel free to get in touch with your recruiter at any time.How Google changed the world? Page 14
  15. 15. How Google uses fun to attract customersy Google doodlesy April fool¶s day pranksy Google lunar X prizey Making and keeping friendsy Google videoy Shoppingy Google sketchupy Blogging and creating a web pagey Google labsy Joy of pure searchy Google EarthHow Google changed the world? Page 15
  16. 16. Learning¶s Learning¶s are a part of our lives. And at no stage can we stop learning.We learn from different experiences, situations, books, news, movies and soon. But what we¶ve learn from this book is that no idea is small or big, wealways have to look at the big picture and take every opportunity we get tomake it possible. Because what we usually end up not doing is done by otherpeople. And no doubt there¶s no success without ups and downs. We may falla thousand times before even coming close to winning. But that shouldn¶tcount, what matters is our goal. And nothing can be done alone we alwaysneed that shoulder in which we could rely on when we think we want to giveup. We can now say that we live in a really small world, Google gives worldinformation within a few minutes. We not only get information but also canexpress our own views about different things and ideas that we have. Google itself is learning by the way we react towards it. In turn both ofbenefiting in the long run.How Google changed the world? Page 16
  17. 17. Conclusion Change«something that we all come across every time. But not everychange is good or bad nor you intend for that change but it just happens withtime. But the Google founders knew they wanted to bring a change in the worldbut didn·t expect it to become this huge. We now know that Google has beensuccessful in attracting all its customers and will keep its goodwill forever. Infact the reason behind this is the workforce they have, how they treat theiremployees and the facilities they offer them which is so vital for everyorganization. So this change that Google has bought is extraordinary something that wehadn·t even imagined. Making everything really so easy and convenient withjust a click for everyone of us and in every way possible. Google transforms our world as consumers. I mean, we can search theInternet for anything and Google gives us this information in the language wewant. It used to be that the Internet made information available, but Googlemakes it accessible ³ and that·s a big difference Thus we can say that, ³GOOGLE HAS REALLY CHANGED THE WORLD´How Google changed the world? Page 17
  18. 18. Bibliography 1. 2. 3.As a company, Google focuses on three key areas: Search, Ads and Apps.Search is our core technology; ads are our central business proposition; andapps are the umbrella over our web-based software that you can accessanywhere, any time. While each of these has a lot of technology under thehood, the basic tenets for Search, Ads and Apps are very simple.How Google changed the world? Page 18
  19. 19. Credits y Rhea Fernandes y Gayatri Motwani y Aman Vijay y Kunal ChhatwaniHow Google changed the world? Page 19
  20. 20. How Google changed the world? Page 20