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Facebook marketing the power of facebook ads


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The amazing figures of facebook. Learn how to get benefited with facebook marketing, Targeted marketing using facebook ads, Top brands benefited with facebook. Step by step approach to create a facebook ad,

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Facebook marketing the power of facebook ads

  2. 2. FACEBOOK - WHY157348340 audience in the united states21.15% of global audience Age demographics 18-24 5%4% 25-34 6% 24% 35-44 8% 45% 45-54 55-64 55% 13% 16-17 23% >65 17% 13-15
  3. 3. Facebook gets more page views than google
  4. 4. Online ad spend to surpass print media in 2012USD billions Online Print and Facebook has a story to tell 62 58 53 Facebook 89.0% 47 40 Twitter 39.0% 32 34 34 34 33 33 32 Google+ 18.0% 89% of social media ad spent on Facebook 2011 2012 2013 2014 2015 2016
  5. 5. Facebook – Powerful Target marketing800+ million userTarget by location, likes, demographics,
  6. 6. Top brands using Facebook -Worldwide41747257 35410315 30096426 fans fans fans
  7. 7. Top brands using Facebook - US29962676 19475612 30096426 fans fans fans
  8. 8. The New Style of Advertising “Facebook Ads represent a completely new way of advertising online, For the last hundred years, media has been pushed out to people, but now marketers are going to be part of the conversation. And they’re going to do this by using the social graph, in the same way our users do.”
  9. 9. And that proved to be true now With Ad revenues touching 5 billion by 2012 85.3% 5.06 3.15 1.86 0.74 2009 2010 2011 2012Source:, socialfresh
  10. 10. Goals of facebook advertisers 44% of marketers spend most of their Facebook ad budget on audience growth. 7 Audience Growth Conversion 22 44 Awareness Engagement 27Source: socialfresh
  11. 11. Targeted ads by Geography35% of the ads target States,34% target cities, and18% of the ads are targeted by zipcode.Only 56% of the ads target a country as such
  12. 12. Lets tastethe real meat now
  13. 13. Image, Headline, and CopyFacebook Ad Title Facebook Ad copy goes here. Call to AD action hereFacebook ad creative usually includes an image, headline and ad copy
  14. 14. Steps to create a facebook ad Review and Improve Manage Your Budget Design an Engaging Ad Target the Right PeopleIdentify Your Goals
  15. 15. 1. Identify Your GoalsDefine what you want to promote(Page, Event, App, Website), and the goals you want to achieveBUILD AWARE NESSDrive sales GROW YOUR FAN BASE
  16. 16. 1. Identify Your GoalsBuild awareness: Reach a large audience with a widely targeted adcampaignDrive sales: Offer special deals and giveaways in your ad campaign tobring people into your storeGrow your fan base: Encourage people to like your Page by offeringvaluable benefits for engaging
  17. 17. HealthCare Example
  18. 18. 2. Target the Right PeopleThink about the profiles (timelines) of the people you want to reach withyour ads, and select criteria based on what your audience is interestedin, instead of what they might be looking to buy.
  19. 19. 2. Target the Right People You can Target by  Location, Language, Education and work  Age, Gender, Birthday and relationship status  Likes & Interests: Select Likes & Interests such as "camping", "hiking", or "backpacking" instead of "tents" or "campers“  Friends of Connections  Connections
  20. 20. 2. Target the Right People Location Reach Demographics Keep an eye on your ads estimate reach. Adjust your criteria to target a relevant audience while keeping estimated impressions large enough to capture your full audience
  21. 21. 3. Design an Engaging Ad Create multiple versions of your ads with different images and body copy to find out which combinations are most effective. Include your business or Page name, a question, or key information in the title Provide a clear action to take in the body copy, and highlight the benefits Use a simple, eye-catching image that is related to your body copy and title Target different audiences to determine which groups are most responsive to your ads Visit your Ads Manager to update your ads regularly with new images and body copy to prevent them from going stale
  22. 22. 3. Design an engaging ad This is How to Live Everyone Deserves to be Healthy. Health Brings Happiness, Wealth, and Peace. Eat without compromise and stay healthy too  22,232 people are fans of Healthy America
  23. 23. 4. Manage your budgetSet a budget that will allow you to effectively reach your targetaudience, and check your campaign performance often. CPC vs CPM : Determine if you want to pay on a cost-per-click (CPC) or cost-per-impression (CPM) basis Daily Budget: Set the maximum amount you want to pay each day - once you hit your daily budget your ad will no longer show Bid Price: Bid prices fluctuate often. Set a bid within or above the suggested range, and check your Ads Manager often to update it when the suggested range changes If one of your ads is getting higher impressions or clicks, make sure it is shown to more people by increasing its daily budget and bid price
  24. 24. 4. Manage your budget
  25. 25. 5. Review and Improve Your Ads Manager offers detailed metrics and reports to help you improve your ad performance. Continue to check your Ads Manager after you launch your campaigns to create, edit, and optimize them. Get basic data about your ads, such as impressions and clicks Learn about your audiences age, gender, and location at an aggregate level View specific time periods to learn how your ad performance has evolvedIdentify ads with the highest performance, and review their target audiences to determine which segments are most receptive to your message
  26. 26. 5. Review and Improve
  27. 27. Lets seeHow to get started??
  28. 28. Go to Select your destination,or can Type your website URL it GreatDoctorMarketing either be your Facebook Page landing page address or an external URL GreatDoctorMarketing Get your business interact with the consumer, tailor Enter your company name or made marketing solutions for Health Care Businesses community name Enter your product or service description here, Make sure that Great Doctor Marketing your idea is conveyed in the best way in a simple language Select your logo or picture
  29. 29. Targeting You can refine by further refine by age and Country, State, City demographics you and can further narrow You even Zip and will beby interests and down shown the Suppose you are on the Estimated reach a likes Pediatrician then your box above target customers are parents, Age group coud be between 23 and 40.
  30. 30. 3. Campaigns, Pricing and Scheduling Set your Budget and define your campaign here
  31. 31. See you Tweet: @thinkvisuals