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Basics of content marketing


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All the buzz about content marketing is leading to chaos. Start with your first lesson about content marketing.

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Basics of content marketing

  1. 1. Title of the Vide o My client asked me…… “What is content marketing?” I started with….
  2. 2. WHAT IS CONTENT? He answered “it is all about what you write”. I said “think harder”
  3. 3. Title of the Vide o He thought for a while and said…. “Is it the message that I have to share” That’s it. If it is the message, then content could be anything…
  4. 4. CONTENT IS A COLLECTION OF…. Videos E-books Info graphics Images Webinars White papers Text/ Copy
  5. 5. Title of the Vide o We know about marketing, but we need to now know about content marketing. Is it new? No, it is not… since ages people have been using valuable content about their company or product to sell an idea or concept to their consumers.
  6. 6. Title of the Vide o Content marketing helps you •Achieve your objective •Drive attention of relevant audience towards your product/service •Help in long term branding
  7. 7. WHAT IS CONTENT MARKETING? “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” - Content Marketing Institute
  8. 8. Title of the Vide o How do I use it for my business? Hey I have another meeting and am running late. Let’s catch up soon. Schedule the next meeting nischalagnihotri@gmail.c om