3. INTRODUCTION
Amul – The Taste of India
AMUL means “priceless”
Today amul is a symbol of
many things
Multi-dimensional impact
on rural economy and society
A brand name AMUL is managed by
Gujarat Co-operative Milk Marketing
Federation Ltd. (GCMMF).
4. History
Formed in 1946 by Dr. Varghese Kurien
It has found in Gujarat
Brand name taken from Sanskrit word “Amoolya”
means Precious
Full name “Anad milk Producers Union ltd.”
Managed by GCMMF (Gujarat Cooperative Milk Marketing
Federation)
Amul has spurred the White Revolution of India,
which has made India the largest producer of milk
and milk products in the world
11. Steps:-
Collection of Raw-Milk
Electronic Milk Test
Methyline Blue Reduction Test
Purchasing And Standardizing Process
Separation Process
Quality Check (Processing of Milk)
Packaging Process
Cold Storage
18. Success
factor of
Amul
Test & Trust
Easy
Availability
Product
diversification
Use updated
Technology
Promotions
Pricing
Strategy
19.
20.
21. Cost of milk.
Labor cost.
Packaging cost.
Processing cost.
Advertisement cost.
Transportation cost.
Sales promotion cost.
Taxes etc.
22. • Uses of variety of media to communicate.
• Most famous in bill board
• Amul Butter girl is one of the longest run ad
• Campaign using like Amul star voice of India.
23. . HUMAN RESOURCES
The professionally qualified and experienced employees of the
Company helped it during the period under review to render
efficient services to its clients and also maintained its project
execution track record.
The Company believe that the quality of services delivered by its
employees is among the best in the industry and helps the
Company in getting new orders and executing the projects in
hand.
The Company regularly provides opportunities to its employees
to enhance their skills and knowledge both through external and
internal training sessions at regular intervals.
It believes in maintaining cordial and harmonious industrial
relations.
24. CORPORATE
SOCIAL
RESPONSIBILITY
• Corporate social responsibility (CSR) has
been defined as the commitment of
business to contribute to sustainable
economic development working with
employees, their families, the local
community, and society at large
to improve their quality of life, in ways
that are both good for business and good
for development.´
• To meet with the CSR it is expected that
a business in its entire procurement-
production-processing-marketing chain
should focus on human development
involving the producer, the worker, the
supplier, the consumer, the civil society,
and the environment.
25. VISION:-
The society focuses on having high-tech
solutions without wiping out the Indian people
values. The network would consist of over 100
offices, 7500 stockiest. Head quarter is
servicing nearly 10 lakhs outlets with a
turnover of Rs.10,000 Cr & serving several co-
operatives. GCMMF shall also create markets
for its products in neighboring countries.
26. MISSION:-
Mission of this apex body is alike
all that is focusing on the taste,
quality and nutritional
requirement of its customers. The
marketing strategy of the body
always try to have excellence in it.
