Travel industry

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Travel industry

  1. 1. 3
Digital
reali+es
 for
the
Travel
Industry Stelios
Landrakis Yiannis
Doxaras
  2. 2. Nowadays
the
train
of
technology
and
digital
 trends
is
moving
too
fast..
  3. 3. Digital
Reality
1:
People
are
trapped
to
informa8on
  4. 4. 34GB 

/
105
000
words Uni.california
2010
  5. 5. The
amount
of
informa+on
the
human
brain
is
 loaded
everyday
  6. 6. Harsh
Reality:
People
cannot
consume
all
this

informa+on
 and
are
forced
to
improve
their
a@en+on
management
system
  7. 7. Digital
Reality
2
:
Social
Media
dominate
the
Online
 world
  8. 8. 

People’s
a@en+on
is
changing
direc8ons
  9. 9. 
Social
Media Socialweb.gr
  10. 10. Digital
Reality
3:

The
Future
is
ruled
by
smart
phones
  11. 11. 
I:In
late
2011
Smart
phones
penetra+on
will
catch
 feature
phones


  12. 12. 
Smartphones

as
a
sub‐market
are
growing,
 while
total
Phone
sales
are
Flat Gartner
Report
Feb
2010
  13. 13. In
such
of
an
era,
how
can
my
company
take
advantage
of
 current
trends
and
posi+on
itself
as
market
leader?

  14. 14. Enter
360

Approach
for
Hotels
  15. 15. ‘’People
in
order
to
sink
in,need
to
hear
things

3‐5
 +mes
and
ideally
from
2‐4
different
media’’ Edelman
Trust
Barometer
  16. 16. I:Set
goals
before
anything
else
  17. 17. What
problem
does
an
approach
on
the
new
 marke+ng
dimensions
solve?
  18. 18. II:Fish
where
the
fish
are
  19. 19. 2
950
000
  20. 20. Facebook


greek
popula+on
right
now* *
Aug
2010
  21. 21. Op+mum
Approach:
Establish
a

Facebook
property
and
build
a
living
–
 breathing
place
by
stuffing

people
with
people

that
know
what
 community
wants
  22. 22. III:
Use
insights
taken
from
customers
digital
 footprints
  23. 23. 66%
  24. 24. %
of
people
who
have
stated
they
search
for
special
 offers
more
than
ever

before Emarketer
2010
  25. 25. People
get
excited
with
deals!
  26. 26. IV:
Connect
your
brand
to
 innova+on
and
target


 middle
to
high
end
users
  27. 27. ‘’The
majority
of
+me
on
mobile,
is
spent
browsing
 the
web
and
using
apps’’
  28. 28. 2013 Arpu
Trends
2010
  29. 29. The
year
consumers
will
pay
more
for
data
than
 voice
  30. 30. V:
Use
the
force
of
travel
sites
  31. 31. 34
  32. 32. 35
  33. 33. 
2
000
000
  34. 34. People
log
in
daily
to
trip
advisor
  35. 35. Op+mum
Approach:
 Encourage
them
to
write
 their
experience
on
your
 hotel!
  36. 36. VI:
Enter
Social
Game
Dynamics
  37. 37. people
are
experiencing
a
sense
of
achievement
  38. 38. travel
industry
is
the
first
adopter
of
game
 oriented
offerings
  39. 39. ‘‘The
greatest
advantages
will
go
to
the
first
 movers
who
embrace
this
shi_.
It's
not
too
late’’ Adage
column
2009
  40. 40. Thank
you! Stelios
Landrakis
Jr Yiannis
Doxaras niobiumlabs.com mobilezapp.com

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