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The 90s were disruptive for traditional business models in the race for a web presence, today, application programming interfaces (APIs) are the new must-have for the companies to their customers and community. What has changed? Social Networks, Social Commerce, Social Content and the extensions of that: Facebook, Twitter, Amazon and eBay, leading us to the generational culture of "simple": User Applications Intelligent and targeted conveyed by Apple, Android, and other Store. Mobile devices are the new appendix and our applications are the currency of exchange….
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