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Business Research Methods Dr. Ning DING Sept 10, 2010
Overview 09/09/10 <ul><li>Course Structure </li></ul><ul><li>Schedule </li></ul><ul><li>What is research? </li></ul>
Course Structure 09/09/10 <ul><li>Lecturer STATISTICS: </li></ul><ul><li>BRM: Jan Roelf Scholtens (SCJR) Room: I007 </li><...
Course Structure 09/09/10 <ul><li>3++ hours per week </li></ul><ul><li>1 hour with lecturer (MAAC) </li></ul><ul><ul><li>R...
Course Structure 09/09/10 <ul><li>Written exam  IBVH4BRM1A </li></ul><ul><ul><li>two sections A and B </li></ul></ul><ul><...
Course Structure 09/09/10 <ul><li>Assignment week 1 </li></ul><ul><ul><li>Form a team </li></ul></ul><ul><ul><li>Identify ...
Course Structure 09/09/10 <ul><li>Group formation </li></ul><ul><ul><li>group size:  minimum  4 - maximum 5 team members <...
1.5 Structure of the book 09/09/10 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7, 8, 9, 10, 11 Research topi...
Course Structure 09/09/10 week class 1 Course organization; Assignment; what is research Deadline Assignment topic: Friday...
What is research? 09/09/10 No guarantee of the truth Incomplete  Undependable  Sensory  Agreement with others Expert Opini...
What is research?
What is research? <ul><ul><li>“ Something that people undertake in order to  find  out things in a  systematic  way, there...
What is research? <ul><ul><li>“ seeking  through  methodical  processes to  add  to one’s own body of knowledge by the dis...
What is research? <ul><ul><li>“ seeking  through  methodical  processes to  add  to one’s own body of knowledge by the dis...
What is research? research is a process of  inquiry  and  investigation it is  systematic ,  logical  and  methodical it i...
What is research? <ul><ul><li>Questionnaires  based on meanings derived by  numbers </li></ul></ul><ul><ul><li>large  samp...
What is research? Qualitative Research <ul><ul><li>Interviews, observation  based on meanings expressed through  words   s...
What is research?
What is research 09/09/10
What is research 09/09/10 topics for research: lifestyle behavior <ul><li>impulse buying </li></ul><ul><li>fashion conscio...
Summary <ul><li>Why research? </li></ul><ul><ul><li>Provide information for solving problems, guiding business decisions <...
Summary 09/09/10 <ul><li>Topic week 2: </li></ul><ul><ul><li>Assignment: research objectives, theoretical framework </li><...
Discussion Questions <ul><li>A research study was carried out to see whether people notice web addresses on television adv...
Discussion Questions 09/09/10 <ul><li>When a study has been conducted and is available for others to see, it becomes:  </l...
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Chapter1 What is research

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Chapter1 What is research

  1. 1. Business Research Methods Dr. Ning DING Sept 10, 2010
  2. 2. Overview 09/09/10 <ul><li>Course Structure </li></ul><ul><li>Schedule </li></ul><ul><li>What is research? </li></ul>
  3. 3. Course Structure 09/09/10 <ul><li>Lecturer STATISTICS: </li></ul><ul><li>BRM: Jan Roelf Scholtens (SCJR) Room: I007 </li></ul><ul><li>Lecturer METHODS : </li></ul><ul><li>Ning Ding (DINI); Room: I007 </li></ul><ul><li>Blackboard </li></ul><ul><li>BUSINESS RESEARCH METHODS BRM1 </li></ul>
  4. 4. Course Structure 09/09/10 <ul><li>3++ hours per week </li></ul><ul><li>1 hour with lecturer (MAAC) </li></ul><ul><ul><li>Research fundamentals </li></ul></ul><ul><ul><li>Assignment: applying research methods </li></ul></ul><ul><li>Statistics: 2 hours with lecturer (SCJR) </li></ul><ul><ul><li>statistics </li></ul></ul><ul><ul><li>SPSS </li></ul></ul><ul><li>++ hours on assignments </li></ul>
  5. 5. Course Structure 09/09/10 <ul><li>Written exam IBVH4BRM1A </li></ul><ul><ul><li>two sections A and B </li></ul></ul><ul><ul><ul><li>A: research methods and qualitative aspects: Saunders 5 th Ed., chapters 1, 2, 3, 4.3 (sub chapter ‘research approaches’), 5, 7, 10, 11 </li></ul></ul></ul><ul><ul><ul><li>B: the quantitative part </li></ul></ul></ul><ul><ul><li>2 ECTS </li></ul></ul><ul><li>Group assignment IBVH4BRM1C </li></ul><ul><ul><li>research project </li></ul></ul><ul><ul><li>3 ECTS </li></ul></ul>
  6. 6. Course Structure 09/09/10 <ul><li>Assignment week 1 </li></ul><ul><ul><li>Form a team </li></ul></ul><ul><ul><li>Identify a research topic, indicate direction , expert </li></ul></ul><ul><ul><li>Email (before Friday 12 hours): </li></ul></ul><ul><ul><ul><li>full names (first + last names), student numbers and class; </li></ul></ul></ul><ul><ul><ul><li>Name contact person; </li></ul></ul></ul><ul><ul><ul><li>Research topic , research population + general direction ; </li></ul></ul></ul><ul><ul><ul><li>Description and role of expert </li></ul></ul></ul><ul><li>Further info on BB (Business research methods BRM1): ‘Team Assignment Business research Methods’ (Group Project button) </li></ul>
  7. 7. Course Structure 09/09/10 <ul><li>Group formation </li></ul><ul><ul><li>group size: minimum 4 - maximum 5 team members </li></ul></ul><ul><ul><li>cultural diversity ; international </li></ul></ul><ul><ul><li>Preferably from same class </li></ul></ul>
  8. 8. 1.5 Structure of the book 09/09/10 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7, 8, 9, 10, 11 Research topic Literature review Philosophy & approach Research design Ethical issues Data collection Analyse the data Write a report Chapter 12, 13 Chapter 14
  9. 9. Course Structure 09/09/10 week class 1 Course organization; Assignment; what is research Deadline Assignment topic: Friday, week 1, 12:00 noon 2 Assignment 3 Questionnaire ; Questionnaire questions Research population and sample Validity and reliability Deadline Assignment proposal: Tuesday, week 3, 12:00 noon 4 Team feedback assignment proposal (schedule to be announced) 5 Exam / report requirements Report requirements and assessment Solid conclusions and recommendations 6 / 7 Team feedback on translating findings into conclusions (schedule to be announced) Deadline assignment report: Friday week 7, 12.00 noon Exam feedback
  10. 10. What is research? 09/09/10 No guarantee of the truth Incomplete Undependable Sensory Agreement with others Expert Opinion Logic
  11. 11. What is research?
  12. 12. What is research? <ul><ul><li>“ Something that people undertake in order to find out things in a systematic way, thereby increasing their knowledge .” (Saunders,2009, p. 5) </li></ul></ul>
  13. 13. What is research? <ul><ul><li>“ seeking through methodical processes to add to one’s own body of knowledge by the discovery on non-trivial facts and insights” (Howard & Sharp, 1983, pg 3) </li></ul></ul>
  14. 14. What is research? <ul><ul><li>“ seeking through methodical processes to add to one’s own body of knowledge by the discovery on non-trivial facts and insights” (Howard & Sharp, 1983, pg 3) </li></ul></ul>
  15. 15. What is research? research is a process of inquiry and investigation it is systematic , logical and methodical it is meaningful , it has a clear purpose It adds to (own) body of knowledge
  16. 16. What is research? <ul><ul><li>Questionnaires based on meanings derived by numbers </li></ul></ul><ul><ul><li>large samples, highly specific and precise data </li></ul></ul><ul><ul><li>using variables aims at objectivity </li></ul></ul>
  17. 17. What is research? Qualitative Research <ul><ul><li>Interviews, observation based on meanings expressed through words small samples </li></ul></ul><ul><ul><li>data are rich and subjective using themes , generalizations acknowledges subjectivity </li></ul></ul>
  18. 18. What is research?
  19. 19. What is research 09/09/10
  20. 20. What is research 09/09/10 topics for research: lifestyle behavior <ul><li>impulse buying </li></ul><ul><li>fashion consciousness </li></ul><ul><li>personal appearance </li></ul><ul><li>health consciousness </li></ul><ul><li>brand consciousness </li></ul><ul><li>money management / spending patterns </li></ul><ul><li>life satisfaction </li></ul><ul><li>financial satisfaction and optimism </li></ul><ul><li>environmental consciousness </li></ul><ul><li>opinion leadership </li></ul>
  21. 21. Summary <ul><li>Why research? </li></ul><ul><ul><li>Provide information for solving problems, guiding business decisions </li></ul></ul><ul><li>Good research? </li></ul><ul><ul><li>Purposeful, </li></ul></ul><ul><ul><li>with clearly defined focus </li></ul></ul><ul><ul><li>With plausible goals </li></ul></ul><ul><ul><li>With ethical and repeatable procedures </li></ul></ul><ul><ul><li>With objective evidence </li></ul></ul><ul><ul><li>With complete and honest report </li></ul></ul>09/09/10
  22. 22. Summary 09/09/10 <ul><li>Topic week 2: </li></ul><ul><ul><li>Assignment: research objectives, theoretical framework </li></ul></ul><ul><li>Prepare for next week </li></ul><ul><ul><li>Study ‘team assignment business research methods’ (BB) </li></ul></ul><ul><ul><li>Study Saunders (ch 2.4, 3, 10.4, 10.5) </li></ul></ul><ul><li>Email (before Friday 12 hours noon): </li></ul><ul><ul><li>full names (first + last names), student numbers and class; contact person; </li></ul></ul><ul><ul><li>Research topic / population + indication of direction; </li></ul></ul><ul><ul><li>Description and role of expert </li></ul></ul>
  23. 23. Discussion Questions <ul><li>A research study was carried out to see whether people notice web addresses on television adverts. This is an example of: </li></ul><ul><ul><li>Pure research </li></ul></ul><ul><ul><li>Applied research </li></ul></ul><ul><ul><li>Neither </li></ul></ul><ul><ul><li>Both </li></ul></ul>09/09/10 <ul><li>A research study was carried out to see how many people bought a product using the freephone number and how many using a paid-for phone call. This is an example of: </li></ul><ul><ul><li>Pure research </li></ul></ul><ul><ul><li>Applied research </li></ul></ul><ul><ul><li>Neither </li></ul></ul><ul><ul><li>Both </li></ul></ul>
  24. 24. Discussion Questions 09/09/10 <ul><li>When a study has been conducted and is available for others to see, it becomes: </li></ul><ul><ul><ul><li>A. Primary data </li></ul></ul></ul><ul><ul><ul><li>B. Ordinal data </li></ul></ul></ul><ul><ul><ul><li>C. Secondary data </li></ul></ul></ul><ul><li>What is described here? To investigate two possible radio adverts for the new movie. </li></ul><ul><ul><ul><li>A. Model I knowledge creation </li></ul></ul></ul><ul><ul><ul><li>B. Model II knowledge creation </li></ul></ul></ul><ul><ul><ul><li>C. Both </li></ul></ul></ul><ul><ul><ul><li>D. Neither </li></ul></ul></ul>More exercises: click here

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