1. Shopping, Trade & Business
Nina Dearle
By PresenterMedia.com
Topic 11

2. Vocabulary Work
Vocabulary in Use (Upper Intermediate)
62 Money
69 Number, quantity, degree and intensity
74 Possession, giving and lending
77 Success, failure and difficulty
Vocabulary in Use (Advanced)
9 Business 1
10 Business 2
49 Economy and finance
50 Personal finance: balancing your books
53 Advertising
59 Aspects of industrialisation
60 Technology and its impact
61 Future visions
Advertising,
publicity and
propaganda

3. What products do you associate with the following companies?
What do you think all the companies/products have in common?
Read the article in Worksheet 11.2 to check your ideas.
Have you seen any of the films mentioned in the article?
Did you notice any examples of product placement?
Have you seen any examples of product placement recently?
Where?
What do you think of product placement
Taken from www.hotenglishgroup.com

4. Have you seen any funny / interesting video clips lately?
What were they of?
Have you ever sent a friend the link to a video? What was
it? Why did you do it?
What is viral marketing?
How effective do you think viral marketing is?
What are the pros and cons of viral marketing?
How does it compare to other forms of marketing /
advertising?
Viral Marketing
www.hotenglishgroup.com
Definition: a marketing strategy that focuses on spreading
information about a product or service from person to person,
especially by using unconventional means such as the Internet
or e-mail.

5. 70 Creative advertisements that make you look twice
The Top 10 (best television adverts)
Different types of promotion
advertising
PR (public relations)
a shop demo
personal selling
telemarketing
product placement
viral advertising
You are now going to hear someone
talking about guerrilla marketing, what
do you think it involves?
Have there been any examples of guerrilla marketing in the news
lately? What happened?
Can you think of any more examples of guerrilla marketing? What
happened?
How effective do you think guerrilla marketing is?

7. Discussion
1. If you had an unlimited amount of money to spend, what
would you buy?
2. Are you careful about how you spend your money? How?
Why?
3. Do you think there should be a more equitable distribution
of wealth? Why? Why not?

8. Think about it!
What’s the most expensive thing you’ve bought
lately?
Why did you buy it?
Do you think there are some things in society
that we shouldn’t be able to buy?
What?
What are some of the best / worst things you've
ever bought?
If you could buy three things right now (with unlimited funds), what
would you buy? Why? What things can’t money buy?
The writer talks about things we shouldn’t be able to buy. Read the
article once. Which ones do you agree with?

9. What are some of your favourite looks and
styles? Why? What would you say your
current “look is”?
Do you enjoy shopping for new clothes?
Why? Why not?
Listen to the text on fashion and identify your
favourite look!

10. What’s the difference between:
to overcharge to undercharge
a shopkeeper a shoplifter
shopping window-shopping
Online Shopping in the 21st Century
Avoiding the 3 most common August shopping mistakes

12. Questions to think about:
1) The role of advertising in
society.
2) The effects of consumerism
on society, the economy and
the environment.
3) The relationship between
wealth and happiness.
Grammar to brush up on:
1) Reporting verbs
2) The ‘zero’ article
Language functions to check out:
1) Providing support
2) Taking a stance
Films to watch:
1) The Joneses
2) Art & Copy
Books to Read:
1) Truth in Advertising
2) Syrup