Health care communications:             2012 trendsspectorpr.com
Breakthrough year for health care  Economic, political and regulatory uncertainties will  force the health care industry t...
Looking back: 2011 trends in health care   Focus on preventative care and   wellness   Empowered, engaged and better   inf...
Focus on preventative care and             wellness Health organizations are under pressure to reduce costs and demonstrat...
Empowered, engaged and better          informed patients e-Patients are increasingly powerful and active           • Of in...
Advancement of health care technology• Surge of the use of smartphones and tablets in  health care delivery• Increased ado...
Close relationships between       patients, HCPs, insurers, health       care brands and general public                New...
2012 Health Care Communications                Trends                 I. Increased role of social media                str...
I. Increased role of social media                 strategies To improve care delivery and health outcomes, health care org...
I. Increased role of social media             strategies (cont’d)        Experimental use of        Twitter, YouTube,     ...
I. Increased role of social media              strategies (cont’d)                                          Challenges to ...
II. Growing need for integrated            communications Traditional PR, digital strategies, advertising and marketing sh...
III. Explosive growth of mobile                marketing                The adoption of mobile                technologies...
III. Explosive growth of mobile            marketing (cont’d)                                       Search                ...
III. Explosive growth of mobile            marketing (cont’d)       Mobile technologies       allows HCPs and patients    ...
IV. Focus on measuring successThe time of media clips and impressions is gone  In 2012 PR should :  – show the measurable ...
Last thought: Don’t lose a personal                 touch With new technologies and new ways to communicate, don’t lose a ...
If you have any questions or   comments, let’s chat on Twitter                @Spector_Health                  #HealthPRsp...
Upcoming SlideShare
Loading in …5
×

Health care communications: 2012 trends

3,634 views

Published on

Published in: Health & Medicine, Business
  • Be the first to comment

Health care communications: 2012 trends

  1. 1. Health care communications: 2012 trendsspectorpr.com
  2. 2. Breakthrough year for health care Economic, political and regulatory uncertainties will force the health care industry to connect in a new way.In 2012 health care organizations will invest more in IT and rethink data-sharing with partners and even competitors. * * PwC’s Health Research Institute spectorpr.com
  3. 3. Looking back: 2011 trends in health care Focus on preventative care and wellness Empowered, engaged and better informed patients Advancement of health care technologyspectorpr.com
  4. 4. Focus on preventative care and wellness Health organizations are under pressure to reduce costs and demonstrate better care deliveryspectorpr.com
  5. 5. Empowered, engaged and better informed patients e-Patients are increasingly powerful and active • Of internet users look online for health 80% information* • Read someone else’s experience about health issues 34% on an online news group, website, or blog • Track their wellness indicators 27% (weight, diet, exercise) online • Of patients go to social media for medical 41% content** 94% • Of them turn to Facebook * Pew Internet & American Life Project “The Social Life of Health Information, 2011” ** National Research Corporationspectorpr.com
  6. 6. Advancement of health care technology• Surge of the use of smartphones and tablets in health care delivery• Increased adoption of EHRs/ EMRs• Strong growth of mHealth• Swift expansion of telehealth, telemedicine and remote care monitoring technologiesspectorpr.com
  7. 7. Close relationships between patients, HCPs, insurers, health care brands and general public New opportunities for health care communicators to engage and educate customersspectorpr.com
  8. 8. 2012 Health Care Communications Trends I. Increased role of social media strategies II. Growing need for integrated communications III. Explosive growth of mobile marketing IV. Focus on measuring successspectorpr.com
  9. 9. I. Increased role of social media strategies To improve care delivery and health outcomes, health care organizations will pay a great attention to social media.spectorpr.com
  10. 10. I. Increased role of social media strategies (cont’d) Experimental use of Twitter, YouTube, Facebook and other social media channels by health communicators More strategic digital strategies to recruit new customers and increase brand visibility and loyaltyspectorpr.com
  11. 11. I. Increased role of social media strategies (cont’d) Challenges to Trends to consider overcome • e-Patient engagement will • Medical advice vs. medical force social media to evolve information • Social media for medical • Adverse event reporting providers • Important safety information • Online health care within restricting formats communities • Privacy and securityspectorpr.com
  12. 12. II. Growing need for integrated communications Traditional PR, digital strategies, advertising and marketing should complement and amplify each other Reach and engage patients, HCPs and other stakeholders in the efficient wayspectorpr.com
  13. 13. III. Explosive growth of mobile marketing The adoption of mobile technologies by HCPs has been faster than by patients – 81 % of doctors own a smartphone and 25 % use tablets – 40% of doctors use a medical app for work purposesspectorpr.com
  14. 14. III. Explosive growth of mobile marketing (cont’d) Search Referral Email HCPs’ mobile Clinical Clinical notes use resources Patient EMR data educationspectorpr.com
  15. 15. III. Explosive growth of mobile marketing (cont’d) Mobile technologies allows HCPs and patients to access information on the go Reach target audience when they are open to brand communicationsspectorpr.com
  16. 16. IV. Focus on measuring successThe time of media clips and impressions is gone In 2012 PR should : – show the measurable value – demonstrate how it supports business goals – be highly targeted to influence key audiences Discuss how you measure successbeforedeveloping strategiesspectorpr.com
  17. 17. Last thought: Don’t lose a personal touch With new technologies and new ways to communicate, don’t lose a sight of personal focus. Health care communications are and will be about building strong relationships.spectorpr.com
  18. 18. If you have any questions or comments, let’s chat on Twitter @Spector_Health #HealthPRspectorpr.com

×