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24 Social Media Tips For Trade Show Exhibitors

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Despite what you may have heard, social media marketing isn't exactly easy. Try applying it to a live event and it gets even more difficult. Fortunately by following some key tips you can start moving in the right direction to incorporate social media into your next trade show exhibiting plan.

For more details on each tip, visit our blog and read the corresponding in-depth post: http://www.nimlok.com/trade-show-blog-center/24-social-media-tips-for-trade-show-exhibitors/

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24 Social Media Tips For Trade Show Exhibitors

  1. 1. FOR TRADE SHOW EXHIBITORS 24 presented by
  2. 2. A DETAILED STRATEGY 1
  3. 3. SET CONCRETE 2
  4. 4. SHOW HASHTAGS 3
  5. 5. 4 WHERE YOUR ATTENDEES ARE ENGAGING THE MOST
  6. 6. 5 THE RIGHT CHANNEL
  7. 7. 5 THE RIGHT CHANNEL INSTAGRAM instant photos & videos
  8. 8. 5 THE RIGHT CHANNEL INSTAGRAM twitter bite-size content pre, during & post show instant photos & videos
  9. 9. 5 THE RIGHT CHANNEL INSTAGRAM twitter linkedin bite-size content pre, during & post show engage your professional connections attending instant photos & videos
  10. 10. 5 THE RIGHT CHANNEL INSTAGRAM bite-size content pre, during & post show engage your professional connections attending photo albums, longer posts & daily recaps twitter linkedin facebook instant photos & videos
  11. 11. 6 DESIGNATE A SOCIAL MEDIA
  12. 12. 7 BUT ENCOURAGE THE WHOLE TEAM TO
  13. 13. 8 USE THE SHOW SO ATTENDEES CAN FIND YOU
  14. 14. 9 YOU’LL BE TWEETING AND POSTING
  15. 15. 10 YOUR BOOTH NUMBER AND GIVEAWAYS
  16. 16. INSTEAD TRY TO WHAT ATTENDEES WANT 11
  17. 17. 12
  18. 18. 12 ORIGINALCONTENT Your Company @YourCompany Check out our blog post on what to see & do at #Tradeshow2014 www.link.com
  19. 19. 12 Your Company @YourCompany @Attendee Let me field that question for you. [insert industry knowledge here] #Tradeshow2014 EXPERTINSIGHTS
  20. 20. 12 Your Company @YourCompany Don’t forget that #Tradeshow2014 networking events begin tonight in the atrium @ 5PM! USEFULINFO
  21. 21. 12 Your Company @YourCompany Fascinating article on that topic everyone is talking about before the show. #Tradeshow2014 INDUSTRYARTICLES
  22. 22. 13 VALUABLE CONTENT FROM OTHERS
  23. 23. beep boop we do business DON’T SOUND LIKE A CORPORATE 14
  24. 24. 15 SURROUNDING THE TRADE SHOW
  25. 25. 16 SHARE ON-SITE
  26. 26. 17 FROM EDUCATIONAL SESSIONS SHARE “BEST OF”
  27. 27. 18 SHARE THE NON-BUSINESS PART OF EXHIBITING
  28. 28. 19 CREATE YOUR OWN
  29. 29. GIVE VISITORS A REASON TO USE IT... 19 CREATE YOUR OWN SOCIAL PHOTO BOOTH use a service like: > TagPrints Digital > Instaprint
  30. 30. GIVE VISITORS A REASON TO USE IT... 19 CREATE YOUR OWN HASHTAG CONTEST > Scavenger hunt > Best tweet, photo or video
  31. 31. GIVE VISITORS A REASON TO USE IT... 19 CREATE YOUR OWN host a twitter chat > Cover a hot topic > Facilitate a Q&A > Solve a problem
  32. 32. 20 WITH YOUR LEADS ON SOCIAL MEDIA
  33. 33. 21 TO MEET YOUR FOLLOWERS IN PERSON
  34. 34. 22 WITH MORE VALUABLE CONTENT
  35. 35. 23 POST-SHOW
  36. 36. 24 CONTINUE TO NURTURE & GROW YOUR NEW
  37. 37. slideshare created by... your exhibit innovator nimlok.com @Nimlok click for more tips & tricks facebook.com/nimlok nimloktradeshowmarketing.com

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