24 Social Media Tips For Trade Show Exhibitors

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Despite what you may have heard, social media marketing isn't exactly easy. Try applying it to a live event and it gets even more difficult. Fortunately by following some key tips you can start moving in the right direction to incorporate social media into your next trade show exhibiting plan.

For more details on each tip, visit our blog and read the corresponding in-depth post: http://www.nimlok.com/trade-show-blog-center/24-social-media-tips-for-trade-show-exhibitors/

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24 Social Media Tips For Trade Show Exhibitors

  1. 1. FOR TRADE SHOW EXHIBITORS 24 presented by
  2. 2. A DETAILED STRATEGY 1
  3. 3. 1 overall goals A DETAILED STRATEGY plan of action content development assign responsibilities incorporate into exhibit concrete goals which outlets? pre-show promotion
  4. 4. SET CONCRETE 2
  5. 5. 2 SET CONCRETE # of likes, comments & shares
  6. 6. 2 SET CONCRETE # of link click throughs
  7. 7. 2 SET CONCRETE # of mentions & tags
  8. 8. 2 SET CONCRETE # of website referrals/leads
  9. 9. SHOW HASHTAGS 3
  10. 10. 4 WHERE YOUR ATTENDEES ARE ENGAGING THE MOST
  11. 11. 5 THE RIGHT CHANNEL
  12. 12. 5 THE RIGHT CHANNEL INSTAGRAM instant photos & videos
  13. 13. 5 THE RIGHT CHANNEL INSTAGRAM twitter bite-size content pre, during & post show instant photos & videos
  14. 14. 5 THE RIGHT CHANNEL INSTAGRAM twitter linkedin bite-size content pre, during & post show engage your professional connections attending instant photos & videos
  15. 15. 5 THE RIGHT CHANNEL INSTAGRAM bite-size content pre, during & post show engage your professional connections attending photo albums, longer posts & daily recaps twitter linkedin facebook instant photos & videos
  16. 16. 6 DESIGNATE A SOCIAL MEDIA
  17. 17. 7 BUT ENCOURAGE THE WHOLE TEAM TO
  18. 18. 8 USE THE SHOW SO ATTENDEES CAN FIND YOU
  19. 19. 9 YOU’LL BE TWEETING AND POSTING LEADING UP TO THE SHOW
  20. 20. 10 YOUR BOOTH NUMBER AND GIVEAWAYS
  21. 21. INSTEAD TRY TO WHAT ATTENDEES WANT 11
  22. 22. 12
  23. 23. 12 ORIGINALCONTENT Your Company @YourCompany Check out our blog post on what to see & do at #Tradeshow2014 www.link.com
  24. 24. 12 Your Company @YourCompany @Attendee Let me field that question for you. [insert industry knowledge here] #Tradeshow2014 EXPERTINSIGHTS
  25. 25. 12 Your Company @YourCompany Don’t forget that #Tradeshow2014 networking events begin tonight in the atrium @ 5PM! USEFULINFO
  26. 26. 12 Your Company @YourCompany Facinating article on that topic everyone is talking about before the show. #Tradeshow2014 INDUSTRYARTICLES
  27. 27. 13 VALUABLE CONTENT FROM OTHERS
  28. 28. beep boop we do business DON’T SOUND LIKE A CORPORATE 14
  29. 29. 15 SURROUNDING THE TRADE SHOW
  30. 30. 16 SHARE ON-SITE
  31. 31. 17 FROM EDUCATIONAL SESSIONS SHARE “BEST OF”
  32. 32. 18 SHARE THE NON-BUSINESS PART OF EXHIBITING
  33. 33. 19 CREATE YOUR OWN
  34. 34. GIVE VISITORS A REASON TO USE IT... 19 CREATE YOUR OWN SOCIAL PHOTO BOOTH use a service like: > TagPrints Digital > Instaprint
  35. 35. GIVE VISITORS A REASON TO USE IT... 19 CREATE YOUR OWN HASHTAG CONTEST > Scavenger hunt > Best tweet, photo or video
  36. 36. GIVE VISITORS A REASON TO USE IT... 19 CREATE YOUR OWN host a twitter chat > Cover a hot topic > Facilitate a Q&A > Solve a problem
  37. 37. 20 WITH YOUR LEADS ON SOCIAL MEDIA
  38. 38. 21 TO MEET YOUR FOLLOWERS IN PERSON
  39. 39. 22 WITH MORE VALUABLE CONTENT
  40. 40. 23 POST-SHOW
  41. 41. 24 CONTINUE TO NURTURE & GROW YOUR NEW
  42. 42. photo credits: Slide 2: ‘Chess with champagne’ Flickr photo by Tristan Martin (CC BY-SA 2.0) Slide 3: ‘029/365 - April 17, 2009’ Flickr photo by user meddygarnet (CC BY 2.0) Slide 4: ‘DSC04332’ Flickr photo by Neil Rickards (CC BY 2.0) Slide 5: ‘Binoculars V’ Flickr photo by Chase Elliot Clark (CC BY 2.0) Slides 6-10: ‘Old TV’ Flickr photo by user stevestein1982 (CC BY 2.0) Slide 11: ‘Follow The Leader!’ Flickr photo by Vinoth Chandar (CC BY 2.0) Slide 12: ‘Get Work Done!’ Flickr photo by Todd Anderson (CC BY 2.0) Slide 13: ‘Rémi Beaupré, Meme Snippets, 2012’ Flickr photo by Retis (CC BY 2.0) Slide 14: ‘Shout’ Flickr photo by Garry Knight (CC BY-SA 2.0) Slide 15: ‘Boring’ Flickr photo by Chris Murphy (CC BY-SA 2.0) Slide 16: ‘dora dora 2’ Flickr photo by Philippe Put (CC BY 2.0) Slides 17-21: ‘Valuable Original Content’ Flickr photo by user 10ch (CC BY 2.0) Slide 22: ‘Invest in Sharing’ Flickr photo by Jonathan McIntosh (CC BY-SA 2.0) Slide 23: ‘tabletop assistant’ Flickr photo by Matthew Hurst (CC BY-SA 2.0) Slide 24: ‘Talking on the bench’ Flickr photo by Carlos Magariños (CC BY 2.0) Slide 25: ‘Polaroids.’ Flickr photo by Louise McLaren Slide 26: ‘DDC Factory Floor Memo Book’ Flickr photo by Mike Petrucci (CC BY-SA 2.0) Slide 27: ‘Underwood 450 Typewriter (HDR)’ Flickr photo by Dennis van Zuijlekom (CC BY-SA 2.0) Slides 28-31: ‘Lots of Hash’ Flickr photo by Michael Coghlan (CC BY-SA 2.0) Slide 32: ‘Photo Style Social Card’ Flickr photo by Cesar Santiago Molina (CC BY 2.0) Slide 33: ‘Tweet Me’ Flickr photo by Kate Ter Haar (CC BY 2.0) Slide 34: ‘ENGAGE’ Flickr photo by Squire Morley (CC BY 2.0) Slide 35: ‘Strengths and Weaknesses’ Flickr photo by Paul Pival (CC BY-SA 2.0) Slide 36: ‘TransparencyCamp 2012’ Flickr photo by user justgrimes (CC BY-SA 2.0) All photos have been resized/cropped and built upon with graphics/text.
  43. 43. slideshare created by... your exhibit innovator nimlok.com @Nimlok click for more tips & tricks facebook.com/nimlok nimlok.com/trade-show-blog-center

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