13. CLIENT-PROBLEM DEFINITION
A developed application for hot desking that was not finding adopters due to
extensive user-journey.
SOLUTION
User experience revamp on multiple touchpoints – mobile app, web app, kiosk,
room panels, and IP phones.
The approach was to create a seamless yet unique experience on each platform
through realigning multiple screens to reduce the time taken for completing a
task.
Extensive research & strategic implementation via user persona, time-to-task
benchmarking, user flow and task mapping, prototyping / wire framing for
interaction design were done to give single screen view and minimal clicks to
complete transaction on the application touch points.
IMPACT
Reduced the number of task screens from 300 to 120 and number of clicks to
complete tasks from 15 to under 3.
This impacted the user adoption of the application and CISCO commissioned
customized UI – Room Panel for its client Telstra.
USER EXPERIENCE / USER INTERFACE DESIGN & DEVELOPMENT:
CISCO SMART+CONNECTED SPACES
CLIENT & PROJECT
CISCO
16. CLIENT-PROBLEM DEFINITION
Bring visibility into the authorized signatories across global locations and
enable online on-boarding of signatories and payments.
SOLUTION
Web-based application that has regulated access and roles for on-boarding
signatories, listing banks, payment authorization limits as per user
role/location/organization/bank/branch.
IMPACT
The project led to vast improvement in turn-around-time for on-boarding /
upgrading signatories. It provided access to vital information within seconds
and sped processes which took 5-10 days offline.
BUSINESS APPLICATION:
MAHINDRA BANK ACCOUNT MANAGEMENT
CLIENT & PROJECT
Mahindra Group
19. CLIENT-PROBLEM DEFINITION
Re-define user engagement value and create interactivity for a legacy event which
is held quarterly. Create crowd sourcing platform for employee + organizational
led initiatives.
SOLUTION
Event live broadcast to locations across the globe with robust real-time discussion
/ presentation / Q&A sessions. All past events get archived in digital library.
Crowdsourcing platform that can create campaigns and source funds via stock
holders. The campaigns are managed via designated fund managers (employees)
who report performance and returns on the stock. The fund contributors are kept
up-to-date via real-time updates on the progress (stock valuation and program
progress – image / video gallery)
Concept – Creative board for capturing and taking the user through the concept
of Fun Forum.
IMPACT
Multi-fold rise in the event participation via online platform.
Enhanced employee participation and initiative towards crowdsourcing platform.
CREATIVE CONCEPT DEVELOPMENT & BUSINESS APPLICATION:
MAHINDRA FINANCE & ACCOUNTS FUN FORUM
CLIENT & PROJECT
Mahindra Accounts & Finance
22. CLIENT-PROBLEM DEFINITION
Revamp of current website to current web standards. Better search rankings with
content focus on consumers outside India and enable ecommerce.
SOLUTION
User experience strategy was focused on end consumer. Since buying home is a
big decision, all information that would facilitate/influence user decision was
integrated within the MLDL properties page. Features integrated: Real-time
inventory booking, Area price trends, EMI calculators, Customized Google Maps to
showcase amenities around property, construction progress.
Customized content for targeting consumers outside India with a dedicated
editorial on investment opportunities and regulatory updates.
IMPACT
• The website traffic saw qualified and quantified increase with reduced bounce
rates and more time spent per session
• Defined lead generation journey led to jump in enquiries with a month on
month increase of 110%
• Conversion rate to enquiries were 8-10%
• Within 2 months of launch the traffic reached 5,00,000+ visitors
ECOMMERCE WEBSITE:
MAHINDRA LIFESPACES
CLIENT & PROJECT
Mahindra Lifespaces
