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How to design a sales presentation

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How to design a sales presentation

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Designing a sales presentation is sometimes challenging. But the sales presentation is one of the most important aspects of face to face negotiation. Here is my way, to comprehend the subject and create a winning presentation.

Designing a sales presentation is sometimes challenging. But the sales presentation is one of the most important aspects of face to face negotiation. Here is my way, to comprehend the subject and create a winning presentation.

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How to design a sales presentation

  1. 1. Your sales presentation suffers? Is it your fault?
  2. 2. NO – in 90%
  3. 3. Sales presentation or a sales deck require inputs of multiple professions
  4. 4. Invest in your presentation
  5. 5. It’s going to return well
  6. 6. 1. You have to identify your product differentiators Ask input from the whole team
  7. 7. 2. Write a fantastic sales story A job for a marketer
  8. 8. What is the buyers problem? How does your product solve it? How you differ from competition? 1 2 3
  9. 9. 3. Write a sales deck that can sting the buyers heart A no go without a copywriter
  10. 10. 4. Adapt your materials to the presentation content
  11. 11. Structure it 1. Introduction 2. Problem 3. Solution 4. Differentiator 5. Social Proof 5.
  12. 12. 6. Hire a professional designer and translate your thoughts into illustrations It can pierce the buyers heart
  13. 13. But before you embark your sales journey You need to know one more thing
  14. 14. Have you ever heard of story structure Heroes Journey?
  15. 15. A hero receives a divine call to embark the journey and defeat the evil
  16. 16. A hero receives a divine call to embark the journey and defeat the evil Hero meets a mentor who guides him on a dangerous path and helps to acquire new skills
  17. 17. A hero receives a divine call to embark the journey and defeat the evil Hero meets a mentor who guides him on a dangerous path and helps to acquire new skills Hero meets a dangerous monster, a defeat, death and destruction of his personality
  18. 18. A hero receives a divine call to embark the journey and defeat the evil Hero meets a mentor who guides him on a dangerous path and helps to acquire new skills Hero meets a dangerous monster, a defeat, death and destruction of his personality He returns from ashes. Resolves his inner weakness
  19. 19. A hero receives a divine call to embark the journey and defeat the evil Hero meets a mentor who guides him on a dangerous path and helps to acquire new skills Hero meets a dangerous monster, a defeat, death and destruction of his personality He returns from ashes. Resolves his inner weakness With new power, hero defeats the monster and receives the divine gift
  20. 20. Now I need you to modify your mindset
  21. 21. Your client is the hero who challenges the monster
  22. 22. And you are the mentor who guides him on this path
  23. 23. Change the mindset of a salesman!
  24. 24. Become a Mentor for your client!
  25. 25. Guide him through the change – to the victory
  26. 26. And you will flourish together!
  27. 27. OnPointDesign a sales presentation Onsalesdesign.com Nikoloz Lomidze

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