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  1. 1. Hippocrates* Will it work? Дмитрий Попов CEO/Founder 20 февраля 2009 г. * Working title
  2. 2. Same Issues for Centuries…
  3. 3. <ul><li>“ High costs are forcing a growing number of Americans to seek treatment in Asian countries such as India, Singapore and Thailand, where medical services are much cheaper than in the United States.” </li></ul><ul><li>Arnold Relman , </li></ul><ul><li>MD, a Harvard professor, in his book “A Second Opinion” </li></ul>
  4. 4. One-stop shopping for best solution to medical problems available globally <ul><li>One Stop </li></ul><ul><li>Best Solution </li></ul>Globally
  5. 5. Who are the clients?
  6. 6. Competition: 4 clear leaders… … but others are gaining strength fast!
  7. 7. Geographical Rollout 1: EU+US 2: LatAm 3: BRIC + Asia
  8. 8. Monetized at every stage * Pharmaceutical and health-related advertising in the Internet is 3-10-50 times more expensive than regular consumer goods, services and IT products Stage Users Content Monetization 1 Drug DB Doctors (will come from search engines) <ul><li>Complete guide for drugs </li></ul><ul><li>UGC: doctor & patient comments </li></ul><ul><li>Google* </li></ul><ul><li>Sponsorships </li></ul><ul><li>Partners </li></ul><ul><li>Sale of stats </li></ul>2 Social Network Doctors & Patients (patients will come from search engines) Mainly by doctors, commenting on drugs and deceases, linking to articles in the Internet <ul><li>Google </li></ul><ul><li>Directs Ads </li></ul><ul><li>Partners </li></ul><ul><li>Premium accounts </li></ul>3 Online Care (Second Opinion) Doctors & Patients - <ul><li>Fees (commissions) </li></ul><ul><li>Registrations </li></ul>4 Data Storage Doctors & Patients - <ul><li>Fees </li></ul>
  9. 9. Steady rollout: from easy to hard Data Storage 4 Online Care 3 Social Network 2 Drug DB 1 SEO optimization 20-30K registrations, of them 2-3K active Revenues hit $20K/month 2-3 months 6 months 6 months 6-9 months
  10. 10. Stage 1: Drug DataBase <ul><li>Drug Profile </li></ul><ul><li>Multilingual </li></ul><ul><li>Picture of the package </li></ul><ul><li>Manufacturer profile </li></ul><ul><li>Global data: </li></ul><ul><ul><li>Substitutes </li></ul></ul><ul><ul><li>Tests, registrations, certifications and permissions in other countries </li></ul></ul><ul><li>User Data </li></ul><ul><li>Cures what </li></ul><ul><li>How to use </li></ul><ul><li>Warnings </li></ul><ul><li>Side effects </li></ul><ul><li>Chemical content </li></ul>UGC : comments left by doctors and patients
  11. 11. Stage 2: Social Network <ul><li>Doctor Profile </li></ul><ul><li>Full name </li></ul><ul><li>Languages operated </li></ul><ul><li>Education </li></ul><ul><li>Experience </li></ul><ul><li>References / Recommendations </li></ul><ul><li>Research / Academic articles </li></ul><ul><li>Why they will come? </li></ul><ul><li>Doctors are driven by need to establish reputation and thus collect customer leads </li></ul><ul><li>Patients will register anonymously in order to gain access to some free content </li></ul>
  12. 12. Stage 3: Online Care <ul><li>Functionality </li></ul><ul><li>Search engine </li></ul><ul><ul><li>Health problems </li></ul></ul><ul><ul><li>Geography </li></ul></ul><ul><li>Doctor profiles </li></ul><ul><li>Interface for video conferencing </li></ul><ul><li>Links to profiles of similar patients </li></ul><ul><li>Why will it work? </li></ul><ul><li>Technically 100% possible </li></ul><ul><li>It already works in the US, Germany, etc. </li></ul><ul><li>Patients will trust doctors with established reputation </li></ul>
  13. 13. Stage 4: Online Storage <ul><li>Format (Profile) </li></ul><ul><li>Nick </li></ul><ul><li>Past data </li></ul><ul><li>Reminders </li></ul><ul><ul><li>Drugs </li></ul></ul><ul><ul><li>Doctor visits </li></ul></ul><ul><ul><li>Procedures </li></ul></ul><ul><li>Current data </li></ul><ul><li>Data Entry </li></ul><ul><li>Formats to enter data: </li></ul><ul><ul><li>Current </li></ul></ul><ul><ul><li>Past </li></ul></ul><ul><li>Able to upload scans of hand-written documents </li></ul><ul><li>Later: recognition of what had been written </li></ul>
  14. 14. The team
  15. 15. Cause of DEATH Number 3 – Medical Error
  16. 16. “ The troubled health care system* needs a brave, new kind of competition” Michael Porter Harvard professor <ul><li>Porter’s 5 points: </li></ul><ul><li>Distinctiveness & Focus </li></ul><ul><li>Value for Patients (Result) </li></ul><ul><li>Unrestricted Competition </li></ul><ul><li>Transparent Prices </li></ul><ul><li>Accessible Information </li></ul>* Porter mainly refers to the US health care system, but problems are similar globally
  17. 17. No ice-hockey but promising <ul><li>Customer Base’000 </li></ul><ul><li>Net cash flow, US$m </li></ul>Seed stage financing needed of $250K
  18. 18. Questions <ul><li>What is an active user*? </li></ul><ul><li>What additional services can attract doctors? </li></ul><ul><li>Are doctors becoming more specialized than ever? </li></ul>* Referring to both doctors and patients
  19. 19. Google AdWord <ul><li>Difference between general ads and medical-related ads </li></ul><ul><li>Difference between same words in: </li></ul><ul><ul><li>English </li></ul></ul><ul><ul><li>Spanish </li></ul></ul><ul><ul><li>Chinese </li></ul></ul><ul><ul><li>India </li></ul></ul>
  20. 20. Competition <ul><li>Segmentation </li></ul><ul><li>Financial data </li></ul><ul><li>Number of users </li></ul><ul><li>Key Clients/Advertisers </li></ul><ul><li>Traffic numbers (Compete and Alexa) </li></ul>