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Day 2 BVAccel + add-shoppers

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Day 2 of our webinar mini-series, where our Director of Experience Optimization talks about optimizing your eCommerce store once it's up and running on Shopify Plus. We covered many topics, including:

Optimizing your Shopify Plus store for Conversions
User experience hacks that boost revenue
On-site marketing best practices

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Day 2 BVAccel + add-shoppers

  1. 1. 10 Unique Ways Brands Using Shopify Plus Boost Revenue & Conversions Replatforming & Optimizing Shopify Plus Mini Series: Day 2
  2. 2. Your presenters Peter Messmer Director + Growth AddShoppers Khattaab Khan Director of Experience Optimization (XO) BVAccel
  3. 3. I. Intro to AddShoppers II. Intro to BVAccel + Shopify III. BVAccel 5 examples IV. AddShoppers 5 examples V. Q&A Summary
  4. 4. AddShoppers We track and optimize the Shopper Journey with our suite of marketing Apps designed to increase our clients’ Average Revenue Per Visitor (ARPV) without having to go through I.T. 10,000+ Users Worldwide
  5. 5. BVAccel Fastest growing Shopify Agency in the the world and the only agency who is an official top partner with: We’ve Transformed over 50 brands:
  6. 6. Shopify Plus A cloud based, fully hosted enterprise ecommerce platform for high volume merchants. Fully Hosted Unlimited Bandwidth 0% Transaction Fees 99.99% Server Uptime Dedicated Account Manager Editing the checkout look and feel
  7. 7. 5 Ways & Examples Khattaab Khan Director of Experience Optimization BVAccel
  8. 8. 1. Make sure users are aware of customer service attributes Reiterate core service value propositions adjacent to primary CTA on product page to compel users to buy.
  9. 9. 2. Build urgency around the decision to “Add to Cart” Display quantity remaining or countdown timer to communicate how much time is remaining to have product ship today.
  10. 10. 3. Build trust through social proof With a combination of customer reviews and shoppable social posts.
  11. 11. 4. Maximize product discovery features on collections pages The mark of a great collections page is how quickly customers can comparison shop and identify what to purchase all on same page.
  12. 12. 5. Have distinct strategic priorities for new and returning users New: brand discovery, breadth of collections, social proof, customer service experience, email capture Returning: product discovery, specifically products customer has already viewed, abandoned cart, product updates, sales
  13. 13. 5 More Ways & Examples Peter Messmer Director + Growth AddShoppers
  14. 14. 6. Post-purchase Social Rewards
  15. 15. Why Post-purchase Social Rewards? + Increase social proof (how?) + Increase loyalty + repeat purchases + Drive high-converting traffic
  16. 16. 7. Use Social Login to power personalization
  17. 17. Why Social Login? + Capture more valuable (and more accurate!) CRM data for personalization. + Increase conversion rates (especially on mobile) + Grow your email list faster
  18. 18. 8. Personalized Behavioral Targeting offers
  19. 19. Welcome! Get $25 towards any purchase of $100 or more: No Thanks Yes, I’d Like $25 Generic
  20. 20. Happy Birthday Mike! On your special day, we’d like to offer you $25 towards any purchase of $100 or more: No Thanks Yes, I’d Like $25 1:1 Personalization
  21. 21. Why Personalized Behavioral Targeting? + Dramatically increase conversion rates (we’ve seen up to 600% for capturing emails and 16% for driving sales). + Provide a better customer experience + Put your data to work!
  22. 22. 9. Revenue driving social contests
  23. 23. Step 1: Drive Traffic Create awareness and start driving participation with on-site promoting, emails and social media
  24. 24. Step 2: Registration Making registration a requirement for contest entry ensures increased lead capture
  25. 25. Step 3: Share Incorporating a social sharing step into a contest boosts word-of-mouth traffic and increases brand awareness
  26. 26. Why Social Contests? + Dramatically increase sharing (we’ve seen over 4,000% increases). + Grow your list (we’ve seen email captures rates increase by 225%) + Increase brand awareness and stay top of mind
  27. 27. 10. Mobile Behavioral Targeting
  28. 28. 1 2 3
  29. 29. Why Mobile Behavioral Targeting? + Increase conversions & revenue on the lowest converting devices (smartphones and tablets). + Grow your list faster + Stay ahead of your competition
  30. 30. Want to learn more about AddShoppers? Join an upcoming live demo: AddShoppers.com/Live-Demo Additional Questions for Peter or Khattaab? peter@addshoppers.com @TheBigCatSays To learn more about BVAccel, visit: bvaccel.com khattaab@bvaccel.com @BVAccel

Day 2 of our webinar mini-series, where our Director of Experience Optimization talks about optimizing your eCommerce store once it's up and running on Shopify Plus. We covered many topics, including: Optimizing your Shopify Plus store for Conversions User experience hacks that boost revenue On-site marketing best practices

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