1.
Real Estate Marketing
SPECIAL REPORT
Includes A Case Study that Shows You How To
Create and SEO Optimize A Video That Drives
Traffic To Your Real Estate Lead Generation Assets
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Did you know that according to Mashable.com, video watching currently outranks any
other form of activity that is conducted online? This even includes the use of
Facebook!
In fact, the Customer Insight Group shows that YouTube now boasts a following of
over 490 million users worldwide and a total of 92 billion page views monthly.
Average users also visit this platform
14 times a month, and will typically
spend 25 minutes each time they are
on.
We think that the reason behind all of
this is fairly evident. The truth is,
people love to be entertained; but
they also find it much easier to gaze
at a quick video, rather than search
through endless articles and
websites.
Nothing seems to engage more
people and create better interaction
online than video. Needless to say,
human beings aren’t the only things
that are drawn to video.
Based upon this information and the
fact that Google also owns YouTube,
it is evident that video marketing can
be an extremely powerful tool to get
in front of even more eyeballs for
your real estate business.
Plus, Digitalbuzzblog.com declares that 41% of B2C organizations find that search
engine optimization (SEO) still has the biggest impact on their lead generation efforts.
Therefore, not only can YouTube be used to generate free organic traffic from its site,
but content can also be optimized and displayed in the search engines as well. Think
of this as a two-sided promotional strategy!
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How You Can Leverage Both Video & the Power of
Google
In January of 2009, an article on Forrester stated that, “Not only are video results
increasingly common in Google's search results, but your videos stand a much better
chance than your text pages of being shown on the first results page.
On the keywords for which Google offers video results, we found an average of 16,000
videos vying to appear on results pages containing an average of 1.5 video results --
giving each video about an 11,000-to-1 chance of making it onto the first page of
results.
By comparison, there were an average of 4.7 million text pages competing for a place
on results pages with an average of just 9.4 text results -- giving each text page about
a 500,000-to-1 chance of appearing on the first page of results.
Now that's a lot of math, but here's what it means: on the keywords for which Google
offers video results, any given video in the index stands about a 50 times better
chance of appearing on the first page of results than any given text page in the index.
Those are some attractive odds.”
Well, we certainly could not say it better ourselves. The proof is clearly in the
numbers. And based upon Google’s constant ambition to provide higher-quality
results, it’s safe to say that videos will progressively be given more authority within the
rankings for years to come.
Now before giving up all hope and shredding this report to total oblivion, be sure to
heed these words. Ranking videos is infinitely easier than any other form of “SEO”
tactics you have ever tried.
And this will become crystal clear as you discover the exact strategy we followed.
Therefore, we want you to set aside any preconceived notions you may have, and
approach this process with an open mind.
Consequently, if you are willing to invest a small amount of time into implementing
this game plan, you will indefinitely reap the fruits of your labor for a very long time…
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Why Are Videos So Simple to Rank?
It is very possible to get a YouTube video to rank on the first page of Google
within a week. Additionally, you can even obtain a position within the top five
spots in as little as one to two months.
Thankfully, although the incubation period may take this long, the work
involved to get there is far less intensive. Simply do the work once, then set it
and forget it.
By following the steps outlined below, you can literally complete everything
from video creation to optimization within a week. Plus most tools are fairly
automated.
Why is it this easy? Based upon our own testing, we have found that the major
authority which Google gives to YouTube videos makes it possible to rank
super fast.
Even though there are various factors involved in Google’s ranking algorithms,
some of the most important pieces include the following:
• Back links to a specific page (or video), and the entire domain
• Page rank (in YouTube’s case, both site wide and for your own channel)
• Age of the website
• Number of indexed pages
• And of course, other on page factors
Throughout this training, we will cover points number one and five in detail.
Plus the beautiful thing is all the other elements are essentially taken care of for
you!
In fact, your channel page rank will start to improve on its own naturally when
you carefully follow the tips we outline below.
Of course, there are other ways you can speed up this process, but that’s
fodder for another report entirely. We’re talking industry secrets that most
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5.
“experts” don’t even know or talk
about.
But none of that will truly matter
if you don’t follow all of this
information first. So if enough
people take action and still want
the scoop, email us at
support@retechulous.com and
we’ll dish it out. ( : But we
digress.
To reiterate, since your video will
reside on the YouTube platform,
your content will instantly be
granted higher authority than if
you were to start launching stuff
on a less seasoned website.
So why aren't more people implementing this amazing strategy? Great
question! We continue to ask ourselves the very same thing every day.
However, instead of getting all philosophical on you, let's just take that at face
value and seize this golden opportunity for what it is…a chance for crazy lead
generation and quickly bypassing your competition!
Position #5 and 2-3 Leads Per Week?!
At the time of writing, one of our videos is currently in position #5 (and bound
to go up), and it is already generating 2-3 free leads per week for just one
keyword!
Plus, we haven't even started to explore the other dozen or more keywords
opportunities there are for this particular niche.
Can you see the power behind this? Regardless of what your goals are with this
system, wouldn't it help to have a minimum of 20 to 30 extra leads coming in
every single month?
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6.
So, if you will truly make the time to read through this report and take action,
there is no reason that you can't achieve this and even more.
Start by studying the best practices below. Once you have a basic
understanding of everything, we will reveal the exact formula we used to hit
spot #5 in just over a month. It’ll blow your mind how dead simple it really
was…
Note: As you go through each section, you will be provided with detailed
written instructions along with video tutorials for extra guidance. You can
easily find each applicable training within the member’s area at YouTube Secret
Report.
Best Practices
1. Market Research
First, consider the specific niche you want to approach. Take a moment to
write down about 5 of your top ideas. For example, you may specialize in
foreclosures, luxury homes, lake front properties, retirement communities,
or even condos.
Next, you can start to build a list of target phrases around this idea by
typing them into Google’s keyword research tool. Here you will be able to
check out traffic potential for any idea that comes to mind.
So if we were working in Pittsburgh, PA for example, we may want to use the
keyword phrase “Pittsburgh foreclosures.” With Google's tool, we can then
start building a list of other potential phrases based upon the results that
are displayed from that term.
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Notice how we included our local area within the phrase rather than just
targeting the word “foreclosures.” This is crucial, because you will be able to
attract searchers within your local market without facing too much
competition.
Ideally, you want to focus on the search phrases with the highest amount of
traffic. Be sure that your results only display the “exact” rather than the
default “broad” match.
Competition
The keyword tool will also provide some basic information on the
competition for each
term. However, for
more comprehensive
results, you can also
search each term within
Google.
This is recommended,
because you can see
what type of sites you
will be going up
against, plus the
amount of results that
are displayed for that
specific search phrase.
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For instance, notice in the screen shot to the right how some of our top
competitors are currently Yahoo, Zillow and Trulia. Obviously, those are
some pretty big names!
So although it is possible to rank high for any term, you will have to use your
own judgment on which keywords to go after first.
Quite simply put, higher competition means that it could take longer and
more effort to reach a top spot within Google.
With that said, we were able to rank on the first page for the term
“Pittsburgh foreclosures” within a week.
VIDEO TUTORIAL: Watch “Market Research”
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2. Creating Your Video & Squeeze Page
This is one of the most fun parts of the entire process. Even if you are
camera shy, it is super easy to create highly engaging videos.
Ideally, you'll want your content to be anywhere from 45 seconds to 2
minutes long. For the approach we will be covering here, aim for the lower
end of the spectrum.
As an example, for our Pittsburgh foreclosures video, we simply conducted a
screen capture of our squeeze page indicating to our audience what they will
receive when they sign up. You can review this here.
We recommend using Screenr.com or Screencast-o-matic.com to create
quick, good quality videos. Additionally, you can choose to use your built in
webcam if you want to make your content more personal.
Be sure that you naturally say your keyword phrase in the video about 3 to 4
times throughout. Since YouTube actually transcribes your information, it is
crucial that you do this.
Remember to only focus on one main keyword per video. This will help to
maximize your efforts for that particular search phrase.
Also, always include some call to action. Ideally, this will be to direct your
audience to your lead capture pages.
Squeeze Page
Creating a squeeze page is equally simple. Just follow the trainings within
our member’s area to produce the template the suits you. Or contact us at
support@retechulous.com if you’d like to receive quotes on a done for you
service.
For our example, we built a very simple yet effective page for the foreclosure
market. Again, this is currently netting us two the three leads per week for
one single keyword.
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10.
The user simply enters their e-mail, and they are immediately taken to a
thank you page which includes a link to a property search.
This is one of the simplest and most effective forms of lead generation for
real estate. People love to receive a free list of properties every single week.
Other ideas may include video tours or tutorials, property tour updates, free
reports, discounted services or coupons, and so on.
Remember that simple is better. Include a few key bullet points and perhaps
an eye-catching photo or intro video on your page. That should be
sufficient.
VIDEO TUTORIAL: Watch “Create Your Video”
3. Uploading Your Video
Next, you will want to upload your video to YouTube. Be sure to name the
file of your content your main keyword phrase. So we would use
pittsburghforeclosures.mp4 as an example.
NOTE: For those who do not have a channel yet, we will not be covering that
in this training. Very simply go to YouTube and type in “How to create a
YouTube channel” or something similar.
This will present you with plenty of tutorials to get started. Also keep in
mind that you will want to choose a channel name that will be relevant to all
the videos you will be creating in the future.
Hence, you probably do not want to make your main keyword phrase for the
first video the title, especially if it is niche specific.
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Once you start uploading your video, there are a few key elements that you
will want to implement. First of all, the beginning of your title must include
your main keyword phrase.
Additionally, your description should include a link to your squeeze page at
the very top, followed by some text which includes your keyword
throughout.
Although it is okay to write a brief three or four sentence description, we
recommend going the extra mile. Instead, try writing a 250 to 300 word
article that includes your
keyword three times (once
in the beginning, the
middle and near the end).
At the bottom, you can
post a link to your website
again to provide an extra
reminder for viewers to
visit your site.
On the other hand, if you
do not like writing, you
should check out
Iwriter.com immediately.
This is the best way to get decent written content for only $5-10 per
article.
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Consider this to be like any page on your website which would include high-quality
written content and video.
Google will crawl this
page and recognize that
your video is highly
relevant to your keyword
phrase, thus increasing
your chances for
ranking.
Finally, you will need to
include a brief list of
tags along with a
category for your video.
Begin your list of tags with your main search term. Make sure you separate
each keyword phrase with quotations (i.e. “Pittsburgh foreclosures”).
Feel free to type in another two or three related phrases if you would like;
however, this is not required. So we may also include “foreclosures in
Pittsburgh PA” and “foreclosed homes in Pittsburgh.” Refer back to part one
for additional information.
For the category, we typically just go with either “Howto and Style,” “People
& Blogs,” or “Education.” Once all the steps are completed, be sure to click
“save.”
VIDEO TUTORIAL: Watch “Upload Your Video”
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4. Advanced on Page Factors
We have discovered that by simply implementing the proper on page factors,
our videos quickly rank in the number one position within YouTube.
Clearly, they have a very powerful effect on video optimization. Therefore, it
is critical that you follow through on these steps before building back links;
otherwise, you will not achieve optimal results.
Below are some of the more advanced ideas you can include with your
strategy. Since each is slightly more technical, we will be providing a
specific video tutorial for each section:
1. Captions
First, adding captions or keyword rich transcriptions will help YouTube to
further solidify exactly what your video is all about.
Many marketers don't know that YouTube transcribes their videos, and
then uses this information for ranking purposes.
Although the system does a decent job recording what is said, it is far
from perfect. Thus, it is possible that the keywords you use in each video
could go overlooked.
It is your responsibility to make any changes necessary, in order to
ensure that you are receiving proper credit.
As a result, YouTube offers users the ability to make edits and changes to
each transcript. This is much easier than it may sound.
To emphasize, you only want to make sure that a transcript has been
successfully uploaded, and that your keywords are included 3 to 4 times
throughout the content.
VIDEO TUTORIAL: Watch “Captions”
2. Annotations
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14.
Next, you should add 2 to 3 keyword rich annotations to your video.
These are essentially short notes that appear at certain intervals within
the content.
Be sure that you use at
least one call to action
using this strategy.
Sprinkle your
keywords into each
annotation naturally.
For example, you
could write something
along the lines of “Get
your free list of ‘insert
keywords’ below!”
Make them short and
simple, and offer some
form of value or entertainment with each. Using these in moderation will
help tremendously.
Also as a side note to the training below, you can easily change the
position and sizing of each annotation by simply scrolling to the
particular location within your video where it will appear.
VIDEO TUTORIAL: Watch “Annotations”
3. Commenting & Likes
One of the key ingredients to creating a successful video is to ensure that
it generates a ton of engagement and interaction.
In fact, this is precisely what Google is looking for when ranking content.
They want to be sure that people are truly finding value in what you
provide.
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As a result, each of your videos must contain a handful of comments and
likes. Thankfully, sites such as Fiverr.com make this pretty easy to do.
We will give a better overview of this specific tool below.
Additionally, you can request any of your colleagues, clients, or friends/
family to leave a positive comment and like each of your videos from
their own YouTube accounts.
Aim to generate at least 10 or more comments to help with your
rankings.
VIDEO TUTORIAL: Watch “Commenting”
4. Video Responses
Another more advanced form of commenting is known as video
responses. Although you don't necessarily need to produce these in
order to have success, they certainly have a positive impact.
These require a little more work and effort, but the upside is totally worth
it. Whenever a keyword
rich video is pointing to
your main content, it has
the ability to help raise
its authority in Google
and YouTube.
Creating and uploading
these videos follows the
same process as above.
However, video
responses can cover
anything about your local
market, as long as they
include your main
keyword phrase.
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Some of the easiest ways to create these are by utilizing one of your
other YouTube channels, or by asking work associates, past clients,
family, or friends to help.
Additionally, remember that you must approve each video response
within your account’s inbox. About two or three of these should
suffice.
VIDEO TUTORIAL: Watch “Commenting”
5. Channel Subscribers
Gaining channel subscribers is fairly painless. Of course, you will attract
people naturally over time, but there is a much faster way to do this.
For starters, we recommend Subxcess.com. This tool is free (you can
also buy credits) and super user-friendly. Plus, you can rest assured that
each subscription is from a real person and not a fake account.
Essentially, you subscribe to others’ accounts and earn points. In return,
people will join your channel, so it is a win-win for everyone involved.
As mentioned above, you can ask your own list of contacts or consider
one of the services offered on Fiverr.
VIDEO TUTORIAL: Watch “Views & Subscriptions”
6. Video Views
Finally, your videos must have a lot of views in order to rank high in
Google. The only platform we really recommend is Tubepromoter.com.
Although this can be used as a free resource, we highly recommend
paying for credits to speed up the process, because it is very reasonably
priced.
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Otherwise, you have the option of watching videos to earn credits. Very
simply, each credit is equal to one view.
We advise that you
aim to get at least
500 to 1000 views
per video. You'll be
amazed by how
quickly you can
pass other videos
that have been
established for two
or more years just
with this strategy
alone.
VIDEO TUTORIAL:
Watch “Views &
Subscriptions”
5. Tier 1 Back Linking Strategies (Focus on these 1st)
Within this section, we will now review six various “tier 1” back linking
strategies you can use. We decided to categorize these based on two levels,
not necessarily due to difficulty; rather, according to the time and effort each
requires.
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Additionally, we feel that it is important to first focus on these tools before
venturing on to “tier 2.” Although you may not be required to utilize all of
the following to get onto page one of Google, this is considered best
practice.
1. Social Maximizer
This is by far one
of the best social
bookmarking
platforms available
today. All links are
submitted
manually by
Socialmaximizer.com.
Just input your keywords, titles, descriptions, and video links, and the
rest is taken care of for you. There are over 800 sites to submit to.
VIDEO TUTORIAL: Watch “Social Maximizer”
2. One Hour Backlinks
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With one Onehourbacklinks.com, you have the ability to submit “do
follow,” indexed, and PR1+ links to a bunch of different sites.
The system uses comment spin code to automatically post unique
messages. It only takes a couple minutes to submit, and the price is very
reasonable.
VIDEO TUTORIAL: Watch “One Hour Backlinks”
3. Pinging
Using pinging and RSS aggregators allows you to instantly point
hundreds of sites back to your videos within minutes.
Some of the websites we love to use are Pingler.com, Bulkping.com, and
Pingomatic.com. They are all free and easy to learn.
With these tools, you have the option to resubmit your links every couple
weeks until you achieve the results you want.
VIDEO TUTORIAL: Watch “Pinging & RSS Aggregation”
4. RSS Feeds
Grab your YouTube RSS feed (http://www.youtube.com/rss/user/
yourchannelname/videos.rss), and create two unique feeds using
Feedburner and Feedbite.
With these two services, you can generate additional links to your channel
and videos. Plus, feel free to submit these to the pinging services as well.
VIDEO TUTORIAL: Watch “Create RSS Feeds”
5. Press Release
Again, you can sign up at Iwriter.com if you do not want to create your
own articles. Press releases should be short, sweet, and “newsworthy
(term used lightly).”
We typically aim for 250 in 300 words. Your keyword should be used in
the title and 3 to 4 times throughout the body. Don’t forget to add an
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20.
“about us” section
at the bottom too.
Make sure you
provide a link back
to your video and
at least one other
major source.
Google “how to
write a press
release” for further
instruction and
inspiration.
You can try either
submitting through Webwire.com or one of the other services we discuss
in the video below.
VIDEO TUTORIAL: Watch “Press Releases”
6. Fiverr
If you haven't gathered by now, we absolutely love Fiverr.com. This is
where you can find a lot of SEO services that people will perform for only
five bucks.
Here are a few suggestions of things you can search for:
1. Traffic Geyser - Find someone who will be willing to submit your video
file (mp4) through Traffic Geyser to the list of other aggregated video
sources
2. Blogroll - This term will bring up a host of options where you can post
a keyword rich link back to your video. Many contain a very high page
rank. Look for something that is permanent and will place you on the
homepage or site wide.
3. Links (.edu & .gov) - It always pays to have some .edu and .gov links
pointing to your videos. These always carry high authority.
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And the list of ideas goes on and on. Simply search for someone who has
a lot of positive feedback, and you'll be good to go.
6. Tier 2 Back Linking Strategies
If you find after a few weeks that your video is not ranking as high as you
desire, then it may be time to introduce some of the following tactics.
These could literally be the difference between just making page 1 and
obtaining one of the top five positions for your keyword phrase.
Overall, the key to getting to the top of page 1 is in creating a handful of
good quality content, which is posted to a variety of authority sites.
1. Blog posting
In this example, we created a content rich article to post on our site at
Retechulous.com.
The blog post utilized our main keyword phrase, an embed of the
YouTube video, and a keyword rich link right back to our content.
As discussed in the video, it is important to always include your main
keyword at the beginning of the title. Also use a 1-2% saturation rate
throughout the body of the article.
A good rule of thumb is to use your main keyword phrase once every 100
words or so. Be natural about this so it is readable by humans and
search engines.
It is a good idea to actively blog for your business. You have the option
of using the Retechulous Awesome Real Estate Website platform, your
own hosted solution, or one of the free options provided by Wordpress,
Blogger, etc.
VIDEO TUTORIAL: Watch “Blogging”
2. Guest Blogging
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Like above, guest blogging allows you to post keyword rich articles to
other high authority websites.
There are many PR2+ sites out there that welcome guest writers. One of
our favorite platforms is Wannanetwork.com.
You can also simply search “real estate guest blogging” to find other
options. Or just contact local real estate professionals who have a well
established web presence.
Ask them if you can occasionally write an article for your business.
Consider returning the favor for them somehow as well.
Remember that if you are not comfortable with uploading your own
content, there are various sites out there that will do it for you.
VIDEO TUTORIAL: Watch “Blogging”
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3. Content Syndication
Herein lays our secret weapon. When article writing becomes tedious and
you need more leverage, content syndication services could be your
answer.
Based upon this list of over 30 private blog networks, it is evident that
there are many options to choose from. However, not all are created
equal.
In fact, some can be extremely pricey, while others do not provide the
highest quality links or deliver good results.
Additionally, Google is cracking down on various sites and even de-indexing
links that are submitted from these services. The main reason
being, a lot of people who submit content using these tools tend to abuse
the system.
Because of this, we have tried and reviewed many options and have found
two specific tools to be very reliable and effective.
One platform is known as Traffic Kaboom (TK), and this system will allow
you to submit one spun article to 60 or more blogs. Plus, you can also
syndicate your videos to other sites as well. Content is manually
reviewed according to fairly strict guidelines.
Additionally, we like Traffic Geyser (TG), because you can easily submit
both articles and videos to a host of different platforms simultaneously.
Of course, both tools can be relatively expensive (and the doors for TK
are currently shut), which is why we included other resources for you to
review on your own above.
Or, you may want to consider one of the package options we offer to have
this done for you (message support@retechulous.com for more info).
We also need to reemphasize that you must use these services at your
own discretion, because Google is always changing their algorithms. But
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as long as you are relying on other forms of back linking, this will always
help protect you.
As a side note, our own experiences with both TK and TG have not
caused us any issues and always seem to deliver good value.
How We Achieved a Top Ranking for “Pittsburgh
Foreclosures”
Briefly, we wanted to review the exact formula we used to achieve great results
fast. You will be relieved to see that our process only required a reasonable
amount of time and money.
Getting Onto the First Page of Google:
Below we have listed all the tools we used and the approximate price points for
each. The following helped us to get onto the first page of Google within a
week:
1. Social Maximizer:
Action: Submitted links to twenty-five 3+PR sites.
Price: Approximately $5
2. One Hour Backlinks:
Action: Purchased 250 regular, 125 indexed, 25 do follow, and 25
PR1+ links.
Price: $20.50
3. Pinging
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Action: Submitted RSS feed and video link to all services.
Price: FREE
4. RSS Feeds
Action: Created Feed Burner & Feedbite accounts
Price: FREE
5. Press Release
Action: Submitted one press release
Price: $24.95
6. Fiverr
Action: Bought “likes” and comments, blogroll links, traffic geyser
aggregation, and .edu/.gov links
Price: Approximately $30
7. Tube Promoter
Action: Requested 5,000 video views.
Price: $5
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Closing Remarks
Remember that the process we followed will be slightly different for each
market and keyword. These are just best practices, so you’ll have to find what
works best for you.
The time it took for us to finish all the tasks in the last section ended up being
well under a week. These tools alone got us to position #8 and the top video
position in YouTube.
Next, we introduced one spun article through Traffic Kaboom (which is only 1/3
complete with the submissions) and a blog post on Retechulous. (Again, if you
cannot afford a tool like TK, then consider manually submitting more articles to
high authority blogs.)
Within just a few more weeks we hit position #5, and this could definitely go up
soon. So you see, not too shabby ‘eh?
Therefore, we implore you to diligently study this process and discover exactly
what video marketing can do for your business.
Simply by creating a game plan based around the information provided in this
report, you too could be generating 20, 50, or 100+ free leads per month in a
very short amount of time.
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Recommended Resources
1. YouTube Secret Report – Retechulous members area with training videos
2. Google’s Keyword Tool – Research keyword ideas and market competition
3. Pittsburgh Foreclosures Video – See it in action
4. Screenr – Video screen cast tool
5. Screencast-O-Matic – Video screen cast tool
6. Iwriter – Outsource article writing service
7. Fiverr – Pay anyone to do almost anything for $5
8. Subxcess – Gain subscribers for your YouTube channel
9. Tubepromoter – Get views for your videos
10.Social Maximizer – Submit social bookmarks
11.One Hour Backlinks – Pay for indexed, do follow, and PR+1 links
12.Pingler – Pinging service
13.Bulkping – Pinging service
14.Pingomatic – Pinging service
15.Feedburner – Google’s RSS feed creator
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16.Feedbite – RSS feed creator
17.Webwire – Press release service
18.Wanna Network – PR 4 real estate guest blogging platform
19.List of Blog Networks – 30+ content syndication service
20.Traffic Kaboom – Content syndicator
21.Traffic Geyser – Content syndicator
22.Support@retechulous.com – Our support email. Request “done for you
services” or get technical help with any of this content
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