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Stop Under Utilizing GMB Q&A and the Business Description

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Niki Mosier from Two Octobers talks about the importance of utilizing GMB Q&A and the business description.

Published in: Marketing
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Stop Under Utilizing GMB Q&A and the Business Description

  1. 1. @nikers85 Stop Under Utilizing GMB Q&A and the Business Description
  2. 2. @nikers85 GMB Q&A
  3. 3. @nikers85 • Knowledge panel in search Where is GMB Q&A? • Google Maps on mobile
  4. 4. @nikers85 Where is GMB Q&A?
  5. 5. @nikers85 Where is GMB Q&A?
  6. 6. @nikers85 Where is GMB Q&A?
  7. 7. @nikers85 Google loves user-generated content
  8. 8. @nikers85 Lead generation Q&A Benefits
  9. 9. @nikers85 Q&A Benefits
  10. 10. @nikers85 Q&A Benefits
  11. 11. @nikers85 Makes the listing useful Q&A Benefits
  12. 12. @nikers85 Q&A Benefits
  13. 13. @nikers85 Create an FAQ Q&A Benefits
  14. 14. @nikers85 Q&A Benefits
  15. 15. @nikers85 Q&A Benefits
  16. 16. @nikers85 Q&A Benefits
  17. 17. @nikers85 Q&A Tips What questions do people ask
  18. 18. @nikers85 Q&A Tips What questions do people ask • When they call
  19. 19. @nikers85 Q&A Tips What questions do people ask • When they call • When they email
  20. 20. @nikers85 Q&A Tips
  21. 21. @nikers85 Q&A Tips What do you want people to know
  22. 22. @nikers85 Q&A Tips What do you want people to know • Payment types
  23. 23. @nikers85 Q&A Tips What do you want people to know • Payment types • Special Hours
  24. 24. @nikers85 Q&A Tips What do you want people to know • Payment types • Special Hours • Promotions
  25. 25. @nikers85 Q&A Tips
  26. 26. @nikers85 Q&A Tips Upvote
  27. 27. @nikers85 Q&A Tips
  28. 28. @nikers85 Q&A Tips
  29. 29. @nikers85 Q&A Tips Monitor it
  30. 30. @nikers85 Q&A Tips
  31. 31. @nikers85 Q&A Tips
  32. 32. @nikers85 Q&A Tips
  33. 33. @nikers85 Q&A Tips Report
  34. 34. @nikers85 Q&A Tips
  35. 35. @nikers85 Share these #SMXInsights on your social channels! •Seed your own Q&A •Upvote your Q&A •Use your Q&A for lead gen
  36. 36. @nikers85 GMB Description
  37. 37. @nikers85 GMB Description
  38. 38. @nikers85 GMB Description 750 characters – the first 250 is what shows up
  39. 39. @nikers85 GMB Description Use keywords to help write the description
  40. 40. @nikers85 GMB Description
  41. 41. @nikers85 GMB Description Keyword stuffing
  42. 42. @nikers85 GMB Description Sales Pitch
  43. 43. @nikers85 GMB Description Keep it fresh
  44. 44. @nikers85 Share these #SMXInsights on your social channels! • Keep your GMB description fresh • Use your GMB description to stand out • Mention your location
  45. 45. @nikers85 SEE YOU AT THE NEXT SMX! THANK YOU!

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