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Slideshare spidio overview

SPIDIO - India’s first and only WiFi video and banner ad network helps clients reach out to captive WiFi audiences across Airports, QSRs, Hotels, Malls and other premium properties.

Unique in our proposition, we are exclusive monetizing partners with infra owners and WiFi telecom companies including the biggest WiFi company in India – leading to access to almost 30 lakh unique audience pool in India.

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Slideshare spidio overview

  1. 1. OVERVIEW • Connected to the 90% online video-ad influenced consumers in India • Connects Advertisers and Ad agencies to the audience worldwide • Focuses on seamless, flawless, targeted and quality Ad delivery across screens • Priced competitively and rich in consumer engagement creativity • Connected with 500+ deliverable video network publishers around the world We help clients reach out to their target audience through our exclusive video ads over Wi-Fi and Video-ads-over internet. Our key audience consists of frequent travelers, mall-goers, café- hoppers etc and hence ads can be targeted basis device, region, time of the day etc
  3. 3. WiFi Advertising… Connects… brands to mobile ready, Wi-Fi using audience with smart and creative execution of ideas Reaches… the audience which is right for your business Engages… customers with interesting brand propositions with immense possibility of digital integration Amplifies… communication in unique and highly targeted environments Analyzes… with real-time reporting for complete transparency and control
  4. 4. PROPERTIES Airports QSRs Education Hospitality Retail WiFi Interstitial + Login Page Banners Reach your target audience directly on their mobile based on specific targeting based on Operating System, Nature of device, internet browsers etc.
  5. 5. Airport Hotspots Hotspot Name City Delhi T3 Delhi Delhi T1 Delhi Mumbai T2 & T1 Mumbai BIAL Bangalore Hyderabad Airport Hyderabad Pune Airport Pune Kolkata Airport Kolkata Chennai Airport Chennai Surat Airport Surat
  6. 6. Retail and QSRs Hotspot Name City Tata Star Bucks Fort (Mumbai) Mumbai Tata Starbucks Limited, Select City Walk,Delhi Delhi Costa Coffee - DLF Courtyard Delhi Starbucks, Brigade Orion Bangalore Starbucks, AMBIENCE MALL GGN Gurgaon Grand Mall, Chennai Chennai Starbucks, Backstage (Santacruz) Mumbai Costa Coffee-Inorbit Mall Pune Costa Coffee - Harrington Road Chennai District 6 Chennai Suncorp - REEBOK, Malakpet Hyderabad Le Mangii, Lower Parel Lower Parel Krispy Kreme - Phoenix Market City Bangalore Starbucks, Amanora Mall Pune Star Bucks, South Ex-2 Delhi Le Mangii, Powai Powaiand many more…
  7. 7. Hospitality Hotspot Name City The Beatle Mumbai Mumbai Gharanah Chennai YMCA Delhi Delhi High Gates Hotel Bangalore Class India Mohali Ramada Jhamshedpur Home@37 Delhi JP Hotel Chennai Ginger, Chandigarh Chandigarh Tamanna Hospitality Services Pvt Ltd. Pune Lavasa Ekant-Starlit Resort Pune VITZ, Ghaziabad Ghaziabad Lavasa Mercure-Ecotel Pune YMCA Ahmedabad Ahmedabad Hotel Fortune – Calicut Ernakulam Hotel Bhargavi Jaipur
  8. 8. Education Hotspots Hotspot Name City Tata Management Training Centre Pune Bluebells School International New Delhi GMR Varlakshmi Hyderabad Mantralay, Govt of Maharashtra Mumbai Bird Catering and Lounges Private Limited Bangalore Jain College Hostel-ASP Bangalore Azim Premji Hostels Bangalore
  9. 9. Technology • Smart content delivery network optimized to deliver efficiently • Optimized brand performance with our sophisticated technology to span different screen types and reach precise audience targets • Cross-platform compatibility for seamless ad delivery • Advertiser pays only for number of times the video promotions are seen
  10. 10. WiFi Advertising (Airports, Malls, Hotels, QSRs, Colleges)
  11. 11. Brand: Raymond WiFi Advertising at Delhi Airport Terminal 3
  12. 12. Brand: VISA WiFi Advertising at Delhi Airport Terminal 1
  13. 13. WiFi Advertising at a premium QSR in Delhi
  14. 14. Brand: Lufthansa WiFi Advertising at Bangalore Airport
  15. 15. Brand: HP WiFi Advertising at Hyderabad Airport
  16. 16. Innovation Possibilities: Amazon Shopping Panel
  17. 17. Reporting Dashboard • Daily Impressions • Clicks • CTR • CPV • Unique Users • Costs Login ID/Password will be provided to access all the above
  18. 18. Sample Dashboard– Campaign Summary
  19. 19. Sample- Campaign day wise graphs
  20. 20. We are one of the few technology outfits in India that is a proprietary display platform, a proprietary video ad-platform, a exclusive airport media company, a retargeting company and also a mobile advertising company. And, we provide these services to some of the biggest brands globally. Why SPIDIO?
  21. 21. Screenshot of Campaigns 03/16/15 Jaguar Trivago
  22. 22. Media case studies
  23. 23. Case Study 1 Branding for American Express Objective: Reach out to frequent flyers across New Delhi, Mumbai and Bangalore Airports Target Audience: Businessmen, Senior and Top level executives Strategy: Promote Co-sponsored travel cards, Sponsor premium WiFi to filter audience (Only targeting users who are ready to pay for WiFi. Running only during peak domestic business hours (6 – 10 pm & 6 – 10 pm) Targeting: Laptop Users (Device) Media: Interstitial Airport Hotspot at Mumbai, New Delhi & Bangalore Airports
  24. 24. Case Study 2 Brand Recall for Emirates Objective: Introducing new flight to Chicago: Reaching out to travelers at New Delhi & Mumbai Airports to stay on top of their mind Target Audience: Businessmen, Senior and top level executives (International Flyers) Media Strategy: Increasing frequency of campaign during peak hours. Optimizing delivery to achieve higher CTR’s. Media: Interstitial Airport Hotspot at Mumbai & New Delhi Airports CTR improved from 10% to 18% through the campaign
  25. 25. Case Study 3 Branding for Travel New Zealand Objective: Reach out to frequent flyers across New Delhi, Mumbai and Bangalore Airports Target Audience: Businessmen, Senior and Top level executives (International Flyers) Strategy: Promoting high quality Video and Banners leading to high CTR’s Media: Interstitial Airport Hotspot at Mumbai, New Delhi & Bangalore Airports
  26. 26. Case Study 4 Brand Recall for Renault Objective: Reach out to a section of flyers across New Delhi, Mumbai and Bangalore Airports Target Audience: SMB’s, Business Flyers, Frequent Flyers, International Flyers Media Strategy: Promoting high quality Video and Banners for high brand recall Media: Interstitial Airport Hotspot at Mumbai, New Delhi, Chennai, Goa & Bangalore Airports
  27. 27. Case Study 5 Branding for CISCO Objective: Reach out to flyers across New Delhi, Mumbai and Bangalore Airports Target Audience: Businessmen, Senior and Top level executives Media Strategy: Promotion of Co-sponsored WiFi for CISCO targeting all users accessing WiFi from Mobiles, Tablets, Laptops, etc. Media: Interstitial Airport Hotspot at Mumbai, New Delhi & Bangalore Airports
  28. 28. Case Study 6 Lufthansa New Routes Announce New Routes and talk about exceptional service Objective: Target captive audience at Airports. To announce launch of new routes and talk about Lufthansa’s exceptional service Establishing Lufthansa as flyers most preferred choice Results: Targeted approach to focus on International Flyers generated CTR of more than 10%. Thus resulting in increased brand recall.
  29. 29. Case Study 7 Branding for Samsung S5 • Objective: To generate awareness for the New Samsung Galaxy S5 4G, the next generation Smart Phones from Samsung • Target Audience: Samsung targeted iPhone 4 and above, S3, Notebook and similar range of smart phones • Result: Significant increase in enquiries about new phone at Samsung desk at Delhi T3 Airport.
  30. 30. W-5/33 Gurgaon, Haryana 122010 India Email: For inquiries: Nikhil Karnani – 9873461244