Ved Prakash Bobade
Event Registration ID: 525041d26c0704.74512775
FUTURE PERSPECTIVES FOR CHENNAI SUPER KINGS
CYCLIC RELATIONSHIP BETWEEN VARIOUS ASPECTS
SPORT BASED PERSPECTIVES
•Fan Following-- <1
• No. of clubs-- < 50
•No. of major leagues- >10
•Total money at
stake-- > 4.8 Billion
•Number of nations
playing the sport–>
•No of major clubs->25
•No of major leagues->5
•Total money at stake- >$1 Billion
•No. of nations playing
the sport– 15-20
•Taking the sport more on an international level
•Making the sport global
•Indulge more and more countries to play the sport to show
its global presence and mark its international presence
STRATEGY BASED PERSPECTIVES
•Keeping a core team always at the helm. A club should popularize
itself on the basis of the core team only.
•Regular changes in the team should be avoided.
•Full time mentor and coach should be appointed. Regular
changes questions the credibility of the team.
•Equal focus should be given on the team support staff as well.
•A strategy for projecting other players besides MSD so that their
fan following can be created. MSD may not always be there for the
A BETTER TEAM
BRANDING BASED PERSPECTIVE
• A stadium dedicated to the spirit of the team.
•Opening clubs, lounges and coffee shops carrying the
legacy of the team and extracting the potential from the food
•Removing the tag of Chennai from “Chennai Super kings”. It
creates a feeling of belongingness of the team to a particular place
only. Naming the team “Super kings” only will create a feeling of a
club dedicated to a larger domain.
Doesn’t it sound a bit
SOCIAL PERSPECTIVE AND LIABILITY
TO THE SOCIETY
•Premium membership cards and vouchers for the elite fan club.
•Working more towards achieving corporate social goals rather than
the monitory ones.
•Promotion of the women’s cricket.
•Starting cricket clinics in the existing cricket playing nations to
nurture the talent and introducing clinics in non cricket playing
•Fundraiser activities for the development of the game.