Nikhil Goyal
1 SlideShare 141 Followers 283 Followings
Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Senior Manager, Advanced Analytics & Insights at VIACOM
Industry
Advertising / Marketing / PR
About
- I work across Media , CRM & Digital Analytics. - My role is applying data science to impact marketing strategies - Focus of my work: Finding insights, automating procedures & deep diving into problems - Hands-on with Cloud Analytics, Big Data, Hadoop / Elastic Map Reduce etc. in the Amazon Web Services environment Tools: SAS, R , SQL & Python for analysis | AWS Command Line | Omniture / Google Analytics on digital side | Spotfire, Tableau for dash-boarding | Sysomos & Radian6 for social media Brands worked with : Coca Cola, Campbell Soup, Pepperidge Farm, MTV, Volkswagen, The TATA Group, BP-Castrol, Travelocity.com, Idea Telecom, MTV, Spike, VH1 Key Skills: Marketing Strategy | Dat...
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data science marketing insights consumer insights marketing social media text mining text analytics
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Presentations

(1)

Applying Text Analytics to Decision Making in Marketing

8 years ago • 743 Views

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(6)
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Python for Big Data Analytics

Edureka! • 9 years ago

Model Visualisation (with ggplot2)

Hadley Wickham • 14 years ago

Predictive Model for Customer Segmentation using Database Marketing Techniques

Akanksha Jain • 10 years ago

TextMining with R

Aleksei Beloshytski • 12 years ago

CRM Implementation

Anand Subramaniam • 14 years ago

Twitter advertising best practices

Candace Newton • 10 years ago
Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Senior Manager, Advanced Analytics & Insights at VIACOM
Industry
Advertising / Marketing / PR
About
- I work across Media , CRM & Digital Analytics. - My role is applying data science to impact marketing strategies - Focus of my work: Finding insights, automating procedures & deep diving into problems - Hands-on with Cloud Analytics, Big Data, Hadoop / Elastic Map Reduce etc. in the Amazon Web Services environment Tools: SAS, R , SQL & Python for analysis | AWS Command Line | Omniture / Google Analytics on digital side | Spotfire, Tableau for dash-boarding | Sysomos & Radian6 for social media Brands worked with : Coca Cola, Campbell Soup, Pepperidge Farm, MTV, Volkswagen, The TATA Group, BP-Castrol, Travelocity.com, Idea Telecom, MTV, Spike, VH1 Key Skills: Marketing Strategy | Dat...
Tags
data science marketing insights consumer insights marketing social media text mining text analytics
See more