Thank you for beinghere!<br />
Topic: <br />Wtf is strategy?<br />-by Niij0 <br />
MISSION<br />VALUES<br />VISION<br />STRATEGY<br />BALANCED<br />SCORECARD<br /><br /><br />A hierarchy of company state...
“The mission statement spells out the underlying motivation for being in business in the first place” (Collis & Rukstad 20...
Mission:<br />"We are an association of electronic artists who share a common goal. We want to fulfill the potential of pe...
Business model: <br />“to publish games and content across multiple platforms”<br />“delivered on physical media at retail...
Qs?<br />XXX lol;)<br />
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Sse strategy ea_niklas_2011

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Sse strategy ea_niklas_2011

  1. 1. Thank you for beinghere!<br />
  2. 2. Topic: <br />Wtf is strategy?<br />-by Niij0 <br />
  3. 3.
  4. 4. MISSION<br />VALUES<br />VISION<br />STRATEGY<br />BALANCED<br />SCORECARD<br /><br /><br />A hierarchy of company statements:<br />“As you work your way down the hierarchy, the statements become more concrete, practical, and ultimately unique.” (Collis & Rukstad 2008)<br /><br /><br />Wtf is strategy?<br />-by Niij0 <br />1. Literature <br />
  5. 5. “The mission statement spells out the underlying motivation for being in business in the first place” (Collis & Rukstad 2008)<br /><br />Vision = core ideology + envisioned future (Collin & Porras 1996)<br /><br />“Strategy refers to the choice of business model through which the firm will compete in the marketplace” (Casadesus-Masanell & Ricart 2010)<br /><br />“Business model refers to the logic of the firm, the way it operates and how it creates value for its stakeholders” (Casadesus-Masanell & Ricart 2010)<br />Wtf is strategy?<br />-by Niij0 <br />1. Literature <br />
  6. 6. Mission:<br />"We are an association of electronic artists who share a common goal. We want to fulfill the potential of personal computing." (unknown source)<br />Strategy<br />“We develop, market, publish and distribute video game software and content that can be played by consumers on a variety of platforms” (EA’s annual report 2010)<br />Wtf is strategy?<br />-by Niij0 <br />2. At EA<br />
  7. 7. Business model: <br />“to publish games and content across multiple platforms”<br />“delivered on physical media at retailers and online, directly to consumers” <br />“to publish products that can be iterated, or sequeled”<br />“a diverse range of categories”<br />“ develop games using both internal and external resources”<br />“make add-on content available for purchase online or through expansion packs sold at retail for many of our products”<br />“global sales network to market, publish and distribute games in over 35 countries”<br />(All of above from EA’s annual report 2010)<br />Wtf is strategy?<br />-by Niij0 <br />2. At EA<br />
  8. 8. Qs?<br />XXX lol;)<br />

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