Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sse design thinking_group6b_2011

708 views

Published on

  • Be the first to comment

  • Be the first to like this

Sse design thinking_group6b_2011

  1. 1. DESIGN THINKING<br />Group 6b:<br /> Bob<br /> Pat <br />Femtio Kronor<br /> Erik<br />
  2. 2. What is design thinking?<br />“A methodology that imbues the full spectrum of innovation activities with a human-centered design focus”*<br />A process that involves observing customer needs and tastes, using collaborative techniques to test proposed solutions, and then implementing an innovative result to the business problem<br />*”Design Thinking”, Tim Brown<br />
  3. 3. The three steps of the design thinking process<br />Inspiration<br />Observing to find a business opportunity<br />Search for valuable ideas, assets, and expertise in a business<br />Organize information to develop possible solutions <br />Ideation<br />Brainstorm and build creative frameworks<br />Repeatedly test and create “prototypes” in collaborative atmosphere<br />Implementation<br />Execute the vision<br />Test the prototype on the customer<br />
  4. 4. Nintendo: One of the world’s most innovative gaming companies<br />Nintendo’s internal innovation process matches the “design thinking” paradigm almost exactly<br />Has led to global prominence of gaming apparatuses such as the Nintendo Wii<br />
  5. 5. Inspiration Phase<br />Inspiration<br />Examining consumer need to select and capture business opportunities<br />Nintendo’s process: Vision<br />At Nintendo, vision involves developing “Roadmaps” based on observation of gaps in gaming that can be exploited before launching a project*<br />* http://worldisgreen.com/2006/12/13/nintendo-wii-innovation/<br />
  6. 6. Ideation Phase<br />Ideation<br />Use brainstorming and heavily collaborative environment to create, test, and perfect new ideas<br />Constantly creating, testing, and refining prototypes<br />Nintendo’s Process: Innovation through Collaboration<br />“Wii’s one-handed controller is not the great idea of a single person, but a fantastic fusion of ideas from all kinds of people.”*<br />* http://worldisgreen.com/2006/12/13/nintendo-wii-innovation/<br />
  7. 7. Implementation<br />Implementation<br />Taking finalized prototype and introducing and marketing it to the consumer<br />Nintendo’s process: Launch<br />Introducing daring design to consumer just after rivals introduce competitive products*<br />* http://www.msnbc.msn.com/id/15802977/ns/technology_and_science-games/ /<br />
  8. 8. Aspects of the design thinking process<br />A design thinker’s personality profile<br />Empathy<br />Integrative Thinking<br />Optimism<br />Experimentalism<br />Collaboration<br />How to make design thinking part of the innovation drill<br />Begin at the beginning<br />Take a human-centered approach<br />Try early and often<br />Seek outside help<br />Blend big and small projects<br />Budget to the pace of innovation<br />Find talent any way you can<br />Design for the cycle<br />

×