As part of our English studies, our learners look into what's involved in creating a visual text. This presentation goes through the visual aspects involved in creating a visual text and gives some examples of different text types.
THINGS TO CONSIDER ABOUT VISUAL
In the study of visual language, how the words are
written is as important as what words are written.
View the following video on typography:
WHAT IS TYPOGRAPHY?
What size? Would a big
word seem more important
than a tiny one?
Does using uppercase
(capitals) matter? What
about italics or bold?
Would illustrating the
words help show the
WHAT TYPOGRAPHY TO USE…?
EXAMPLES OF ILLUSTRATIVE TYPOGRAPHY
How does the illustration reinforce the words?
1. Illustrating verbs –
complete Task 9B
2. Task: Re-write the
following sentences in
1. “WAIT HERE for your turn”
2. “Biohazard: only authorized
personal allowed in this
3. Come up with your own
The central focus or dominant image may be
obvious from its positioning, often at the centre of
the static image.
Movement that carries the eye from one part of the
image to another also assists this design focus.
(size of objects)
Is a compositional rule for design,
photography, painting, and film.
It states that an image should be
divided into nine equal parts, by two
equally-spaced horizontal and
vertical lines, and that important
elements of the picture should be
placed along these lines.
Colour is more than decoration. Colours, whether described in words or
shown in images, often have a symbolic significance that contributes to
The choice of colours, and the shade of it, all affect the impact of the
image and its effectiveness in communicating.
Colour can be used for symbolism or mood.
What colours are important to the text we’re
• Associated with all things
intense & passionate
energy and excitement).
• Symbol for violence,
blood, and war.
• Indicates courage
• Depth and stability –
colour of sky and sea
• Symbol of freedom
• Associated with
technology and security.
• Key words: calm, loyalty,
health, power, faith,
healing, wisdom, air,
water, heaven, trust, sky,
• Associated with nature, youth, and fortune.
• Also, feelings of envy and jealousy.
• Darker green associated with money.
• Key words: healing, stability, banking/money,
novice, hope, growth, nature, harmony, jealousy,
safety, fertility, protection, emotional.
• Colour of sunshine. Indicates energy,
optimism, joy, hope and warmth.
• Symbol of spontaneity and impulsiveness.
• Dull yellow associated with decay and
• Key words: warmth, sickness, decay,
cheerful, warning, happiness, energy,
attention, stimulating, honour, pure,
• Gothic representations – death, evil, and
• Symbol of grief, power, mystery, and fear.
• Positive connotations: elegance & class.
• Key words: darkness, elegance, mystery,
prestigious, blacklist, formality, grief,
death, evil, unknown, cold, night,
• Purity, simplicity, faith
• Associated with clinical
elements – hospitals.
• Key words: naïve, purity,
snow, virginity, medical,
goodness, faith, light,
• Associated with earth, home, and comfort.
• Key words: earthy, homely, comfortable,
honest, fertile, soil, depth.
• Associated with maturity, old age, dignity.
• Symbolic of boredom and
• Key words: crystal, old, dignified, classical,
boring, safety, security, solid, metallic,
Signifies romance, love and friendship. It denotes
feminine qualities and passiveness.
Key words: girl, love, romance, friendship,
feminine, soft, passive, subtle.
Royalty, nobility, wealth and extravagance.
Symbolic of wisdom, magic, arrogance and
Associated with enthusiasm, attractiveness,
stimulation, creativity and warmth.
Symbol of fall and harvest.