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Target audience research

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Target audience research

  1. 1. Target AudienceResearch
  2. 2. How old are you? Age 30 25 20 15 10 5 0 0-15 16-30 31-45 46-60 61-75 76+
  3. 3. What is your gender? Gender male female
  4. 4. How many movies do you watch aweek? Movies watched in a week 14 12 10 8 6 4 2 0 0 1 2 3 4 5 6 7 8+
  5. 5. Who do you watch movies with? Who do you watch films with? alone Friends Family
  6. 6. How do you watch movies? How do you watch movies? 25 20 15 10 5 0 online rent buy cinema tv
  7. 7. What type of movie do you prefer? Type of movie 25 20 15 10 5 0 Naturalistic abstract not bothered
  8. 8. What is the first word that pops intohead when you hear the wordvampire?This is an open ended question, so the participants could say what ever they wanted. Mostpeople said things like blood or fangs, some said just the colour red and some named classicvampire films.
  9. 9. In a vampire film what do you expectto see in the opening 2 minutes?This is also an open emded question. A lot of people just said typical things that are similar tomy deconstructions e.g. capes, bats. Some suggested a bitting
  10. 10. If you could write a plot to a vampirefilm, what would it be?This open ended question created very random answers. They ranged from vampires trying tolive in modern setting right the way to classic Bram Stoker style vampires.

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