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Amd global business strategy


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Amd global business strategy

  1. 1. AMD – Global Business Strategy<br />Submitted by:<br />Abhishek Kumar <br />Karan Lalit<br />Mohit Kakar<br />Nihar Routray<br />Satyam Shekhar<br />Sumit Kamra<br />
  2. 2. Objective<br />To grow AMD’s market share from 12.75% to 20% <br />in India by 2012<br />
  3. 3. Microprocessor Industry<br /><ul><li>$44 billion dollar industry
  4. 4. Dominated by USA, South Korea, Japan, Taiwan, Singapore, and European Union
  5. 5. Intel clearly has market dominance with 79% of the market. Yet AMD with its mere 20% market share continues to compete with it successfully.
  6. 6. Emerging industry based on innovation</li></li></ul><li>Where we stand currently in competition<br />
  7. 7. Around 19% total PC market share in India.<br />Launching new campaigns in India to increase awareness- “Future is me” targeted at youth.<br />Ready to launch new Sandy series CPU with superior cost/performance ratio.<br />AMD’s worldwide market share in PC microprocessor is 20.4%*<br />Current Position of AMD in India<br />*<br />
  8. 8. Alliance with Zenith Computers India<br />Proposed strategy<br /><ul><li> Zenith to use AMD processors in its Desktops, Notebooks </li></ul>and Servers<br /><ul><li> Leverage on the Computer market of Zenith
  9. 9. Help each other in increasing each others’ market shares</li></li></ul><li>Advantages of alliance with Zenith<br />
  10. 10. AMD Opportunities<br />Entrepreneurial Spirit is high but needs help Sustaining<br />Basic Education Needs are not met<br />Commerce<br />Education<br />INDIA<br />Social Participation<br />Health<br />Lack of Information Limits Societal Growth Opportunities<br />Needs to be addressed by use of technology<br />
  11. 11. Growing Together<br />2012<br />----<br />50 K<br />2010<br />----<br />35 K<br />2010<br />----<br />20 K<br />2012<br />----<br />22K<br />Complementing each other<br />AMD’s Processors<br />Sale<br />Sale of no of computers by Zenith<br />20%<br />12.75%<br />+<br />2011 2012<br />
  12. 12. Implementation<br />Narrow the scope of the product<br />Customer centric approach<br />Customer superior value with power saving and commitment to innovation<br />Simplifies distribution <br />Builds AMD brand<br />
  13. 13. Implementation : <br />Narrow the scope of the product<br /><ul><li>Focus on competing where AMD is strong– the server market.
  14. 14. Efficient use of resources
  15. 15. Scalable framework where one line of processors can suffice for low to high end servers
  16. 16. Targeting a specific market segment to focus on a narrow range of products bringing higher operational efficiency
  17. 17. Use customer awareness and familiarity of server segment to penetrate other market segments</li></li></ul><li>Implementation : <br />Simplifying Distribution <br /><ul><li>AMD to deal only with direct sales to computer makers- Zenith Computers India
  18. 18. Maintain a smaller sales force and concentrate on profitable high-volume sales
  19. 19. Promotion of AMD processors to work in tandem with the distribution</li></li></ul><li>Implementation: Customer centric approach<br /><ul><li>Listen closely to what the customer wants
  20. 20. Take customer feedback which will provide insight into profitable innovations to pursue
  21. 21. Develop techniques to allow information to flow to and from customers</li></li></ul><li>Implementation: <br />Show the Customer Superior value<br /><ul><li>Educate businesses about the benefits of using AMD
  22. 22. Targeting end users which indirectly pressurizes computer makers to offer products with AMD processors
  23. 23. Include the message in our power campaign that with AMD processors, companies can bolster their “green” image
  24. 24. Establish the belief that AMD processors are a better value because they offer more performance-per-watt than Intel processors at a lower price</li></li></ul><li>Building the AMD Brand<br /><ul><li>Customer-centric approach helps customers decide what is important to them while we are there to provide expert guidance
  25. 25. AMD processors allow companies to achieve their “green” goals while still managing to increase performance
  26. 26. Customers will relate the AMD brand to superior value in the computer server market segment.
  27. 27. Leverage that brand to introduce desktop and mobile processors as well.</li>