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Rethinking Design Brief

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Prsentation on psychology of workplace made at CoreNet.

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Rethinking Design Brief

  1. 1. #1 Rethinking the Design Brief:Creative Solutions for the Dynamic Environment Moderator: Susan Wagner, Microsoft Speakers: Brian Szpakowski, Broadway Malyan Neil Usher, Rio Tinto Nigel Oseland, Workplace Unlimited #rethinkbrief
  2. 2. Session programme #rethinkbrief• Introductions (5 mins)• Pecha kucha x 3 (20 mins)• Q&A – points of clarification (10 mins)• Workshop task (20 mins)• Workshop presentations (20 mins)• Final remarks (15 mins) #rethinkbrief 2
  3. 3. Designing for happiness Brian Szpakowski b.szpakowski@broadwaymalyan.com @Brian_Szp #rethinkbrief 3
  4. 4. fin.
  5. 5. Designing for personaldevelopment and growth Neil Usher neil.usher@riotinto.com @theatreacle #rethinkbrief 24
  6. 6. Designing for psychological & personal factors (fact or fairy tale) Nigel Oseland oseland@workplaceunlimited.com @oseland #rethinkbrief 25
  7. 7. Workplace evolution Three Little Pigs Psychological & Personal Factors 26
  8. 8. Psychological theories Alice in Wonderland Psychological & Personal Factors 27
  9. 9. Personality theory Snow White and the Seven Dwarves Psychological & Personal Factors 28
  10. 10. Locus of control Rapunzel Psychological & Personal Factors 29
  11. 11. Arousal theory Sleeping Beauty Psychological & Personal Factors 30
  12. 12. Arousal, personality and task Jack and Jill Jack and Jill Psychological & Personal Factors 31
  13. 13. Hierarchy of needs Princess and the Pea Psychological & Personal Factors 32
  14. 14. Two factor theory PrincessWonderland Alice in and the Pea Psychological & Personal Factors 33
  15. 15. State of flow Rumpelstiltskin Psychological & Personal Factors 34
  16. 16. Behavioural settings Cinderella Psychological & Personal Factors 35
  17. 17. Proxemic framework Goldilocks and the Three Bears Psychological & Personal Factors 36
  18. 18. Dialectic and dynamic privacy The Emperors New Clothes Psychological & Personal Factors 37
  19. 19. Territoriality and personalisation The Emperors New Clothes Little Red Riding Hood Psychological & Personal Factors 38
  20. 20. Cognitive maps Hansel and Gretel Psychological & Personal Factors 39
  21. 21. Evolutionary psychology The Ugly Duckling Psychological & Personal Factors 40
  22. 22. Biophelia Mary Mary Quite Contrary Psychological & Personal Factors 41
  23. 23. Social animals Tales of Arabian Nights Psychological & Personal Factors 42
  24. 24. Dunbar’s number Alice in Wonderland Psychological & Personal Factors 43
  25. 25. Choice Alice in Wonderland Little Mermaid Psychological & Personal Factors 44
  26. 26. Nature Alice in Wonderland Babes in the Wood Psychological & Personal Factors 45
  27. 27. Workshop task (20 mins)• Discuss the briefing points raised in the pecha kucha presentations• Prepare a 3 minute presentation of your response to the PKs• Use the workshop materials to illustrate your response to the presentations• Focus your response on either the building, internal space, furniture, people or role etc #rethinkbrief 46
  28. 28. #1 Rethinking the Design Brief:Creative Solutions for the Dynamic Environment Moderator: Susan Wagner, Microsoft Speakers: Brian Szpakowski, Broadway Malyan Neil Usher, Rio Tinto Nigel Oseland, Workplace Unlimited #rethinkbrief

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