BAW Vorlesung 2013 Universal Search - Niels Doerje

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Google Universal Search

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  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • The basic idea is simple. Suppose we have a posting list for george bush. It would be humongous. There would be no way to go through all the documents in that list and score them for every query about george bush, that would take too long. If we wanted to score only some documents, then the question is how do we order the list so that interesting documents appear closer to the beginning. Should we arrange them by pagerank? Recency? Some combination? Whichever way we arrange them, it's not going to work for some queries. So instead we make a compromise and keep the web docs arranged in their own repository in their own natural order (pagerank essentially). But also keep separate posting lists for news docs (arranged in their own order), books documents, groups documents, local documents etc. This way we can search the same posting list essentially but search it deeper by looking through some documents from each interesting category. So in a sense we achieve scalability by splitting the original conceptual posting list into meaningful categories, that we can search in parallel and score only the cream of the crop. The interesting questions are: which categories? what right do we have to choose or bias them towards our own products? and why can't we search all documents all the time?
  • The basic idea is simple. Suppose we have a posting list for george bush. It would be humongous. There would be no way to go through all the documents in that list and score them for every query about george bush, that would take too long. If we wanted to score only some documents, then the question is how do we order the list so that interesting documents appear closer to the beginning. Should we arrange them by pagerank? Recency? Some combination? Whichever way we arrange them, it's not going to work for some queries. So instead we make a compromise and keep the web docs arranged in their own repository in their own natural order (pagerank essentially). But also keep separate posting lists for news docs (arranged in their own order), books documents, groups documents, local documents etc. This way we can search the same posting list essentially but search it deeper by looking through some documents from each interesting category. So in a sense we achieve scalability by splitting the original conceptual posting list into meaningful categories, that we can search in parallel and score only the cream of the crop. The interesting questions are: which categories? what right do we have to choose or bias them towards our own products? and why can't we search all documents all the time?
  • The basic idea is simple. Suppose we have a posting list for george bush. It would be humongous. There would be no way to go through all the documents in that list and score them for every query about george bush, that would take too long. If we wanted to score only some documents, then the question is how do we order the list so that interesting documents appear closer to the beginning. Should we arrange them by pagerank? Recency? Some combination? Whichever way we arrange them, it's not going to work for some queries. So instead we make a compromise and keep the web docs arranged in their own repository in their own natural order (pagerank essentially). But also keep separate posting lists for news docs (arranged in their own order), books documents, groups documents, local documents etc. This way we can search the same posting list essentially but search it deeper by looking through some documents from each interesting category. So in a sense we achieve scalability by splitting the original conceptual posting list into meaningful categories, that we can search in parallel and score only the cream of the crop. The interesting questions are: which categories? what right do we have to choose or bias them towards our own products? and why can't we search all documents all the time?
  • The basic idea is simple. Suppose we have a posting list for george bush. It would be humongous. There would be no way to go through all the documents in that list and score them for every query about george bush, that would take too long. If we wanted to score only some documents, then the question is how do we order the list so that interesting documents appear closer to the beginning. Should we arrange them by pagerank? Recency? Some combination? Whichever way we arrange them, it's not going to work for some queries. So instead we make a compromise and keep the web docs arranged in their own repository in their own natural order (pagerank essentially). But also keep separate posting lists for news docs (arranged in their own order), books documents, groups documents, local documents etc. This way we can search the same posting list essentially but search it deeper by looking through some documents from each interesting category. So in a sense we achieve scalability by splitting the original conceptual posting list into meaningful categories, that we can search in parallel and score only the cream of the crop. The interesting questions are: which categories? what right do we have to choose or bias them towards our own products? and why can't we search all documents all the time?
  • The basic idea is simple. Suppose we have a posting list for george bush. It would be humongous. There would be no way to go through all the documents in that list and score them for every query about george bush, that would take too long. If we wanted to score only some documents, then the question is how do we order the list so that interesting documents appear closer to the beginning. Should we arrange them by pagerank? Recency? Some combination? Whichever way we arrange them, it's not going to work for some queries. So instead we make a compromise and keep the web docs arranged in their own repository in their own natural order (pagerank essentially). But also keep separate posting lists for news docs (arranged in their own order), books documents, groups documents, local documents etc. This way we can search the same posting list essentially but search it deeper by looking through some documents from each interesting category. So in a sense we achieve scalability by splitting the original conceptual posting list into meaningful categories, that we can search in parallel and score only the cream of the crop. The interesting questions are: which categories? what right do we have to choose or bias them towards our own products? and why can't we search all documents all the time?
  • The basic idea is simple. Suppose we have a posting list for george bush. It would be humongous. There would be no way to go through all the documents in that list and score them for every query about george bush, that would take too long. If we wanted to score only some documents, then the question is how do we order the list so that interesting documents appear closer to the beginning. Should we arrange them by pagerank? Recency? Some combination? Whichever way we arrange them, it's not going to work for some queries. So instead we make a compromise and keep the web docs arranged in their own repository in their own natural order (pagerank essentially). But also keep separate posting lists for news docs (arranged in their own order), books documents, groups documents, local documents etc. This way we can search the same posting list essentially but search it deeper by looking through some documents from each interesting category. So in a sense we achieve scalability by splitting the original conceptual posting list into meaningful categories, that we can search in parallel and score only the cream of the crop. The interesting questions are: which categories? what right do we have to choose or bias them towards our own products? and why can't we search all documents all the time?
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • We take the words in articles, their story rank, category information etc. and add it to a continuously growing real-time index. This lets us efficiently search for news when we get a search query. Pitfalls publishers can avoid Unoriginal articles Unclear or vague titles Registration barriers Slow-loading pages, ads
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • THIS SLIDE: With 56% of Internet search referrals, Google is the world’s largest search engine. Google is all about solving problems that matter to many people – our users, our advertisers, and our partners – around the world. TRANSITION TO NEXT SLIDE: Google’s ability to solve these problems in the past has given us many unique competitive advantages for the future…
  • BAW Vorlesung 2013 Universal Search - Niels Doerje

    1. 1. SEO BAW Dialog-/Online Marketing Studiengang 2013
    2. 2. Who am I ?
    3. 3. Digital Marketer
    4. 4. Mr. Local
    5. 5. 2006-2010 Strategic Partnership Development Manager and Member of Leadership Board Northern Europe Niels Doerje 1995–1999 Marketing Director International Austria, Hungary, Poland and Netherlands. Repositioning of Media Markt incl. realisation of the new creative concept „Ich bin doch nicht blöd“ in Germany International Business Development Manager internationalisation of AS24 to Italy, Spain, Sweden, Belgium & Netherlands1999–2001 2000 Co-Founder 2001-2005 Corporate Marketing and Business Development Manager turn around of FriendScout24, responsable for online marketing strategy –2004 trade sale to T-Online Member of Advisory Board Bayrische Akademie der Werbung since 2005 since 2010 Tandler Doerje Partner since 2010 CEO and Co-Founder holidayinsider.com 2005 Managing Director International affili.net GmbH Member of United Internet v 2006-2010 Strategic Partnership Development Manager and Member of Leadership Board Northern Europe
    6. 6. Google´s Mission: to organize the world‘s information, and make it universally accessible and useful
    7. 7. Google is easy
    8. 8. Making Google easy is hard
    9. 9. Difference: IT versus Media
    10. 10. Difference: Market definition
    11. 11. Difference: Manage innovation
    12. 12. Difference: Blended Search
    13. 13. Difference: Managing people
    14. 14. Difference: User demand
    15. 15. Difference: New Markets
    16. 16. Difference: Transparancy
    17. 17. Difference on air online
    18. 18. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Universal Search
    19. 19. Google´s Mission: to organize the world‘s information, and make it universally accessible and useful marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    20. 20. Google Universal Search maps places & transit books & magazine news & blogsvideo finance product recepies sports images cinema hotelfinder flights
    21. 21. Conceptional view. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    22. 22. Universal search is all about.... marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    23. 23. ...structured data. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    24. 24. googleblog.blogspot.com
    25. 25. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    26. 26. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    27. 27. Media Verticals imagenews ImagesImages video VideoVideoArticelArticel product maps places ProductProduct flights Verticals AdressesAdresses Vertical Search areas marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    28. 28. VerticalSearch? Means Universal Search
    29. 29. 1998 2003 2005 1995 2000 2004 2006 2007 2008 2009 2010 2011 2012 2013
    30. 30. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Reviews
    31. 31. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    32. 32. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner How to...
    33. 33. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    34. 34. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    35. 35. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    36. 36. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    37. 37. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    38. 38. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    39. 39. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    40. 40. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    41. 41. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    42. 42. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    43. 43. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    44. 44. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    45. 45. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Google Image Search
    46. 46. Agenda Daten Quellen und Struktur Local Landing Pages „Citation“ Profil Deutschland Review Profil Mobile Cases Google Map Maker Social und Places+ Pages Local Authorship marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    47. 47. Google sagt, 1 von 3 Searches sind Local marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    48. 48. Maps bzw. Places ist mit Abstand der wichtigste Vertical für Google. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    49. 49. Lokale Suche... marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    50. 50. ...ist elementarer Bestandteil von Googles Mobile und Social Strategie. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    51. 51. Agenda Daten Quellen und Struktur Local Landing Pages „Citation“ Profil Deutschland Review Profil Mobile Cases Google Map Maker Social und Places+ Pages Local Authorship marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    52. 52. Simplicity is the ultimate sophistication. Leonardo da Vinci
    53. 53. Data scources Places+ Page UGC Sketchup- 3D Models Panoramio - Photos Picasa - Geo Photos LBC - Adress, Photos, Categories, Reviews Satellite Oblique Photos Street-Level Photo Content - Mapping Data - YP Data - Traffic - Transit - Enhance
    54. 54. User Generated Data Enhanced Data Basic Data marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    55. 55. reviews, pictures pictures, videos opening hours payment, lat/long name of business address telephone URL Data model marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    56. 56. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner 2006
    57. 57. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    58. 58. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    59. 59. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    60. 60. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner 2007
    61. 61. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    62. 62. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    63. 63. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner 2009
    64. 64. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    65. 65. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    66. 66. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    67. 67. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner 2010
    68. 68. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner today
    69. 69. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    70. 70. Agenda Daten Quellen und Struktur Local Landing Pages „Citation“ Profil Deutschland Review Profil Mobile Cases Google Map Maker Social und Places+ Pages Local Authorship marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    71. 71. Google must be able to associate your website with your location in order to blend your +Local Page. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    72. 72. Joel Headley, Local University Edmonton May 1 2012 „We want to show everything we know about a business“. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    73. 73. Overall, more queries triggering local search results Google Venice Update „ ...new system to find results from a user´s city more reliably. Now we´re better able to detect when both queries and documents are local to the user“. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    74. 74. Overall, more queries triggering local search results Google wil now return localized results for broad match keywords if they determine that it would be beneficial to the user. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    75. 75. Website and +Local Page All business should include business title name, address, phone in html (schema.org), KML marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    76. 76. Rich Snippet Adresse
    77. 77. Agenda Daten Quellen und Struktur Local Landing Pages „Citation“ Profil Deutschland Review Profil Mobile Cases Google Map Maker Social und Places+ Pages Local Authorship marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    78. 78. Erstelle ein komplettes „Citation Profile“ Deines Eintrages marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    79. 79. Tier 1 Citation Sources Deutschland 1. DeTeMedien AG - Gelbe Seiten marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    80. 80. Tier 2 citation sources Deutschland 2.Stadtbranchenbuch 3. KennstDuEinen 4. Das Örtliche 5. Qype 6. Meine Stadt 7. Pointoo 8. Das Telefonbuch 9. Cylex 10. City-Map 11. Kaufda 12. Klicktel 13. Branchen-Info.net 14. Branchenbuchsuche 16. Go Yellow 17. Marktplatz-MIttelstand 18. Suchen.de 19. Wer liefert was (B2B) 20. Markt.de 21. Stadtpilot 22. My Hammer 23. Yelp 24. GoLocal
    81. 81. Hausaufgaben! marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    82. 82. Hausaufgaben - Adresse, Postleitzahl, Telefonnummer, Website oder besser Local Website - „owner verified“ Places+ Page - Klare Definition (keyword definition) - Adresse muss auf überall zu 100% matchenauf allen Plattformen, Website und Places+ Page marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    83. 83. Hausaufgaben - Hauptkriterium des Google Matching ist die Telefonnummer - Breite Coverage in allen Verzeichnissen - Content Qualität marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    84. 84. Agenda Daten Quellen und Struktur Local Landing Pages „Citation“ Profil Deutschland Review Profil Mobile Cases Google Map Maker Social und Places+ Pages Local Authorship marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    85. 85. Create local link structure through discovery of your town or area especially for historical events and content. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    86. 86. Create local link structure through local schools and universities. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    87. 87. Create local link structure through sponsorships of local institutions. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    88. 88. Agenda Daten Quellen und Struktur Local Landing Pages „Citation“ Profil Deutschland Review Profil Mobile Cases Google Map Maker Social und Places+ Pages Local Authorship marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    89. 89. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    90. 90. Star Quality: Aggregating Reviews to Rank Products and Merchants marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    91. 91. One of google´s main acquisitions in the last 24 months - Hotpot / Zagat
    92. 92. User enhance search marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    93. 93. key: oktoberfest marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    94. 94. key: oktoberfest münchen marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    95. 95. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    96. 96. „Places Review“ Quellen Deutschland Qype Tripadvisor holidaycheck Zagat marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    97. 97. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    98. 98. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    99. 99. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    100. 100. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    101. 101. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    102. 102. Agenda Daten Quellen und Struktur Local Landing Pages „Citation“ Profil Deutschland Review Profil Mobile Cases Google Map Maker Local und Social Local Authorship marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    103. 103. Wie wichtig ist Mobile? marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    104. 104. Wir sehen Projekte bei denen bis zu 50% des Traffics aus Mobile kommt... marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    105. 105. ...und wir sehen app Projekte wie z.B. Shoplove ;-) marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    106. 106. Google verfolgt seine Mobile Strategie seit 2008 mit Nachdruck. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    107. 107. Am Anfang stand Android. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    108. 108. Explosionsartiges Wachstum. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    109. 109. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    110. 110. Mobile folgt einer einfachen Logik. Simplicity Immediacy Context marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    111. 111. Daraus haben wir für TDP gefolgert: Mobile first...in der Produktentwicklung. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    112. 112. Es gibt im Mobile Geschäft zwei weitere Dimensionen, die entscheidend sind... marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    113. 113. ... und das sind der Ort der Nutzung und damit auch die Zeit der Nutzung. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    114. 114. Dies ergibt 3 Use Cases für Mobile, die damit auch das Keyword Set direkt beeinflussen. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    115. 115. 1. Unterwegs 2. Beim Shoppen 3. Zu Hause marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    116. 116. In Case 1 und 2 trifft Google Maps / Places auf Google Mobile marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    117. 117. In Case 1 und 2 erreicht man den User durch Local Search Optimizing und SEA. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    118. 118. Was ist heute wichtiger Mobile Web oder Mobile Apps? marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    119. 119. Und was wird sich langfristig durchsetzen? marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    120. 120. Wie geht Google mit der Frage um? marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    121. 121. Krass! Google bietet offentsichtlich viele Services in beiden Varianten an aber in dem Account der der Mobile Web Version des Accounts wird die Strategie deutlich... marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    122. 122. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    123. 123. 2012! Der große Launch von tata... marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    124. 124. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    125. 125. Welcher Nutzer kann überhaupt zwischen Apps und Mobile Web unterscheiden? marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    126. 126. Und in vielen mobilen Applikationen ist Maps / Places ein Kernservice...logischerweise. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    127. 127. Und in den Log-in wird man ebenfalls gepusht. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    128. 128. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    129. 129. Dann ist der Impact durch Mobile auf SEO gar nicht so groß? marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    130. 130. Doch, aber es kommt auf die Zielgruppe an! marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    131. 131. http://applosive.de/frauen-nutzen-apps-nur-halb-so-viel-wie-manner/ marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    132. 132. Es ist eine neue Chance für SEOs entstanden ASO App Store Optimizing marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    133. 133. Und .... Local Search Optimization ...I like ;-) marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    134. 134. Key Takeaways Local Mobile 1. Mobile ist das Herz von Google. 2. Mobile Services müssen einfach sein. 3. Mobile folgt Orten, Zeiten und Devices. 4. Junge Zielgruppen suchen im App Store. 5. ASO ist ein muss für alle Projekte/Marken sowohl für iOS wie für Android. 6. Android Apps werden wichtiger als iOS Apps. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    135. 135. Agenda Daten Quellen und Struktur Local Landing Pages „Citation“ Profil Deutschland Review Profil Mobile Cases Google Map Maker Social und Places+ Pages Local Authorship marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    136. 136. Wer kennt von Euch das Projekt Google Map Maker? marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    137. 137. Na dann schauen wir mal... marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    138. 138. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    139. 139. http://goo.gl/1OXF4 marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    140. 140. http://goo.gl/nirMt marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    141. 141. Key Takeaways Top 3 Map Maker marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    142. 142. Map Maker ist mehr als nur ein Service... marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    143. 143. Google hilft Menschen durch das Projekt Map Maker in der 3. Welt. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    144. 144. Google schafft einfache digitale Plattformen für komplexe Themen. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    145. 145. Die Usability ist ein Maßstab für alle. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    146. 146. Local ist ein wesentlicher Baustein in Google´s Strategie und damit hat Map Maker eine zentrale Rolle. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    147. 147. Agenda Daten Quellen und Struktur Local Landing Pages „Citation“ Profil Deutschland Review Profil Mobile Cases Google Map Maker Social und Places+ Pages Local Authorship marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    148. 148. Social war schon immer schwierig .....für Google. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    149. 149. Google hat meistens Social Plattformen gekauft: Zagat, Panoramio, frommers marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    150. 150. Oder aber Content Partnerschaften geschlossen mit... Tripadvisor, Yelp oder Qype uva. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    151. 151. Google hat eine wirklich geniale Lösung gefunden...finally ;-) marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    152. 152. Verknüpfung von Core Products mit Google+ marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    153. 153. https://plus.google.com/113899341083411709432/about?gl=de&hl=de
    154. 154. https://plus.google.com/113899341083411709432/about?gl=de&hl=de
    155. 155. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    156. 156. Key Takeaways Google Social und Places+ Pages 1. Die Erfahrungen von Usern werden ein wesentliches Ranking Kriterium für Places+. 2. Google treibt Social durch Places+. 3. Die Verknüpfung von Places+ und Profilen schafft neue Chancen für SEOs und Google. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    157. 157. Agenda Daten Quellen und Struktur Local Landing Pages „Citation“ Profil Deutschland Review Profil Mobile Cases Google Map Maker Social und Places+ Pages Local Authorship marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    158. 158. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Content Licensing
    159. 159. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner http://www.google.com/policies/
    160. 160. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner http://www.google.com/policies/terms/
    161. 161. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner http://www.google.de/intl/en/policies/terms/regional.html
    162. 162. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner http://www.google.de/intl/en/policies/terms/regional.html
    163. 163. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner http://www.google.de/intl/en/policies/terms/regional.html
    164. 164. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner http://www.google.de/intl/en/policies/terms/regional.html
    165. 165. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Image & Video Search
    166. 166. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    167. 167. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner http://www.google.de/webhp?hl=de& b&hl=de&site=webhp&source=hp&q=van+Gogh&oq=van+Gogh&aq=f&aqi x=1&bav=on.2,or.r_gc.r_pw.r_cp.,cf.osb&fp=c
    168. 168. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    169. 169. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    170. 170. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    171. 171. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    172. 172. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner How to...
    173. 173. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    174. 174. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    175. 175. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    176. 176. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    177. 177. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    178. 178. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    179. 179. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    180. 180. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    181. 181. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    182. 182. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    183. 183. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    184. 184. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    185. 185. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    186. 186. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Bildgröße, Keyword im Seitentitel und im Alt-Text
    187. 187. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Keyword im Text der das Image/Video beschreibt
    188. 188. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Original oder nicht?
    189. 189. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Aktualität ist nicht gewünscht wie bei News;-)
    190. 190. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Nicht so wesentlich: Position der Seite im organic search
    191. 191. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner On Picture: Dateiname (nicht mehr als 3 max. 4 Begriffe) Dateiformat jpeg und png Image Size: 320 bis 1280 Pixel Image format: Standard (4:3) Copyright ist ein „must have“
    192. 192. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Onpage Faktoren: Seitentitel enthält Keywords aus dem Dateinamen Der umgebene Text ist der Schlüssel zum guten Ranking
    193. 193. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Offpage Faktoren: Interne Verlinkung Link Power
    194. 194. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Google News Search
    195. 195. december 2001 demo was created by Dr. Krishna Bharat
    196. 196. 2008
    197. 197. spring 2011
    198. 198. Focus Online Artikel Cluster innerhalb von Google News Sueddeutsche Zeitung FAZ.net Hamburger Abendblatt Spiegel RP Online Die Zeit Münchner Merkur Stuttgarter Zeitung Donau Kurier Bild Artikel ClusterArtikel ClusterArtikel ClusterArtikel Cluster
    199. 199. Ranking: Google neue Stories priorisiert Großer Event verursacht schnell unabhängige Berichterstattung weltweit Wires Local, Foreign, National, Editors Follow-up articles Kleiner Event hat wenig Impact
    200. 200. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Das Google News Phänomen
    201. 201. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Die Logik: - Themen werden aus unterschiedliche Perspektiven leicht entdeckbar. - Alle News Publisher dürfen sich anmelden. - Die News werden auf Basis eines einzigartigen Algorithmus abgebildet.
    202. 202. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Tipps: - Nur selbst erstellte Texte veröffentlichen. - Unklare oder vage Schlagzeile vermeiden. - Schnelligkeit bei der Veröffentlichung ist sehr wichtig! -> Breaking News - Gerade in Nischen kann man noch als News Publisher erfolgreich agieren.
    203. 203. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Wieso ist Google News so mächtig?
    204. 204. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Reviews and Recommandations
    205. 205. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    206. 206. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Star Quality: Aggregating Reviews to Rank Products and Merchants
    207. 207. Key: hotel milano
    208. 208. Key: hotel milano
    209. 209. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Key: hotel milano
    210. 210. One of Google´s main acquisitions in the last 24 months
    211. 211. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner UGC - User enhance search
    212. 212. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner key: oktoberfest
    213. 213. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner key: oktoberfest münchen
    214. 214. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
    215. 215. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner Die Quellen von Reviews für Google Places
    216. 216. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
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    218. 218. marcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.netmarcus tandler I mediadonis.net marcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partnermarcus tandler & niels dörje I tandler.doerje.partner
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    237. 237. niels@tandlerdoerjepartner.com thank you here me speak @ fvw Kongress Cologne 2013 Entrepeneur Day 2013 Zeppelin Universität Friedrichshafen TDP Camp Cape Town 2013 SMX Munich 2013 SEOktoberfest 09 2013 a4u Amsterdam 2013 SEO Day Cologne 2013 SEOkomm Salzburg 2013 Facebook Linkedin
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