WHAT IS CHOTUKOOLChotuKool, a re-imagined householdsolution is a project driven by an innatepassion to achieve a vision beyond profit.ChotuKool, a top-loading, compact andportable cooling solution does not have acompressor. It weighs only 7.8 kgs and runson a cooling chip along with a fan similar tothose used to cool computers.
TargetedIt is aimed at the 80% of indianfamilies who cant afford arefrigerator“GROWTH IS ACHIEVED ONLY WHENIT BENEFITS THE POOR”
What they do…. At Godrej,they have developed their own process of creating Disruptive Innovation. Currently, the Disruptive Innovation process is used for unlocking large untapped market at the bottom of the income pyramid and fostering inclusive growth by improving their livelihood, living standards and their lifestyles. Thus, the Disruptive Innovation journey will help us to meet aspirations of millions of people and making a huge difference to their lives.
ADVANTAGESIt consumes only 55 Watt power and runs ondual power supply (230V AC & 12V DC).Given the power shortage in thecountryside, it can operate on battery aswell and it uses high-end insulation to staycool for hours without power. Theoperational cost of chotuKool is low as itconsumes half the power consumed byregular refrigerators
DISADVANTAGES NOT THE BEST COOLING LESS STORAGE SPACE
DISPENSING…This is done mainly through the post office.For 135 rupees they will deliver it toanywhere in INDIA.
PERSONAL OPINIONEven though this is still in the state ofdevelopment , it is still interesting. Thisfocuses on the lower economy sectioninstead of the higher ups. They are givingevery one a fair chance. I would call it areal innovation.