A study on Yatra.com

1. • Yatra.com is an Indian online
travel agency and a travel search
engine based
in Gurgaon, Haryana.
• It was founded by Dhruv Shringi,
Manish Amin and Sabina Chopra
in August 2006.
• In April 2012, it was the second
largest online travel website in
India.

2. Yatra.com has made 4 acquisitions till now :
1. Ticket consolidator Travel Services International (TSI)
in October 2010.
2. Global distribution system (GDS) provider
MagicRooms.in.
3. Indian events and entertainment portal
BuzzInTown.com.
4. July 2012, Yatra.com Acquires 100% Stake in
Travelguru.com

3.  In March 2012, Yatra.com
announced Bollywood actor Salman
Khan not just as the brand
ambassador for the travel website
but also as a shareholder.
 Earlier, Bollywood actor Boman Irani
has also been the brand ambassador
for Yatra.com online flight booking
services.
 In April 2014, Yatra.com announced
to be the Official Travel Partner of
IPL Team Rajasthan Royals.

4.  Reliance Venture Asset Management Ltd.
 Web 18of TV18Group (a joint venture of NBCUnivesal and
the Network 18).
 Norwest Venture Partners.
 Intel Capital.
 In April 2011, the website announced receiving funding of ₹2
billion (US$30 million) from blue chip investors including
Valiant Capital Management, Norwest Venture Partners
(NVP) under Promod Haque management and Intel Capital.

5.  e-gift cards in collaboration
with Qwikcilver.
 In January 2016, Yatra.com
appointed Vikrant Mudaliar as the
chief marketing officer. He previously
served as chief sales and marketing
Officer at Lenskart.com
 In 2016, Yatra.com acqui-hired
Mumbai-based Travel-logs.in that
specialises in customised city walks
and private tours.