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DIY: Business video on a budget

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Video production can undoubtedly come with extortionate
costs, but that doesn’t mean it has to. There’s a common
misconception that, in order to see professional looking
results, you need to hire a professional video production
team. Our guide below provides expert tips on creating video content for your business DIY-style.

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DIY: Business video on a budget

  1. 1. DIY: Business Video on a Budget +44 (0) 118 932 1943 info@nideo.tv www.nideo.tv
  2. 2. Video offers viewers vastly superior volumes and quality of information in a short time Unless you’ve been hiding under a rock, you will be well aware that video content is big news in business - particularly when it comes to inbound marketing strategy. As the richest media format, video offers viewers vastly superior volumes and quality of information in a shorter space of time - allowing you to convey your brand message in the most effective manner possible. NIDEO.TV
  3. 3. Can I produce professional video without a budget? The benefits of including video content in your online presence are well documented - however, when it comes to actually producing the video, many businesses don’t know where to start. Cost - or, more accurately, perceived cost - can be a major barrier to produc-ing and promoting quality video content for your business. This is particularly true for SMEs with a limited marketing spend. However, with the right concept and a little bit of creativity, you can produce quality video content that converts. NIDEO.TV
  4. 4. Getting started! Video production can undoubtedly come with extortionate costs, but that doesn’t mean it has to. There’s a common misconception that, in order to see professional looking results, you need to hire a professional video production team. Our guide below provides expert tips on creating video content for your business DIY-style. NIDEO.TV
  5. 5. Lights
  6. 6. Lights Without a doubt, lighting is one of the most important factors when it comes to getting professional looking results. A well-lit scene can result in quality footage from even the most basic of cameras. Natural daylight has the ideal colour temperature (5500-6500k) for the human eye - however, the weather and time of day can play havoc with the white balance on a camera. NIDEO.TV
  7. 7. Lights In order to ensure professional results, turn your camera to a manual white balance setting instead of auto - ensuring consistent colour reproduction throughout the video. Alternatively, if you’re filming indoors, simply fitting lamps with cheap, bright and ‘daylight balanced’ bulbs can mimic far more expensive studio lighting. NIDEO.TV
  8. 8. Camera
  9. 9. Camera Undoubtedly, the most expensive piece of kit in any video production set, the quality of the camera being used for filming is actually far less essential than most people think. The vast majority of DSLRs, point and shoot cameras and even smart phones are capable of recording HD video of sufficient quality for publishing. The best amateur results will be delivered from the use of a DSLR, allowing you to use a variety of lenses for different effects. NIDEO.TV
  10. 10. Camera By setting your camera in ‘aperture priority mode’ and reducing the F-stop to its lowest setting, you’ll create a shallow depth of field. This gives footage a cinematic feel, keeping only the subject in focus while blurring both the background and foreground - keeping the viewer’s attention from wandering. Don’t forget to use a tripod or flat surface to avoid tell-tale shaky amateur footage. NIDEO.TV
  11. 11. Action
  12. 12. Action Arguably, the most important ingredient in professional video is the content itself. No amount of production budget will fix a bad con-cept. Ensure that your video is planned down to the second and each piece of information presented in it should have a purpose. By aligning the message of your video with your business objectives, you can ensure that your viewers will be left with a lasting positive impression. The best part? Great strategy is completely free - all it costs is time, effort and thought. As a rule, all successful video NIDEO.TV
  13. 13. Action content should aim to be both entertaining and informative - providing value to the viewer. NIDEO.TV
  14. 14. Cut
  15. 15. Cut Post-production is a skill that can be learnt by anyone - and, again, can be achieved at no additional cost. There’s a wide range of user-friendly video editing software available completely free of charge - including those found pre-installed on most major operating systems. Edit your video clips by importing them to the editor’s timeline and thoroughly examining the footage - cutting out unnecessary clips in order to keep the finished product concise and polished. NIDEO.TV
  16. 16. Cut Avoid the use of stock animated text overlays or fancy transitions, which can come across as amateur. Instead focus on ‘no-nonsense’ editing, with each clip smoothly and logically transitioning to the next. Recording high quality sound can be a major issue on many compact cameras which don’t feature an external microphone. Improve the professionalism of your video by using a voiceover to narrate your content after filming, or by adding copyright-free background music - widely available to download free of charge online. NIDEO.TV
  17. 17. What next? Once you’ve got your finished product and are ready to start promoting your new content, you’ll need to upload it and publish it. When looking for a video hosting platform, look no further than Nideo. Our business focused platform provides users with advanced features such as in-depth analytics, allowing you to measure the impact of your video effectively and hone your content to perfection. NIDEO.TV
  18. 18. Click here to visit Nideo >

Video production can undoubtedly come with extortionate costs, but that doesn’t mean it has to. There’s a common misconception that, in order to see professional looking results, you need to hire a professional video production team. Our guide below provides expert tips on creating video content for your business DIY-style.

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