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Social Media for Your Career

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I'm on a mission to help executives improve their online presence and thought leadership. These are slides from my workshop at the Connecticut Association of Healthcare Executives Women's Forum. @pdxnicolle

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Social Media for Your Career

  1. 1. BEYOND LIKES: SOCIAL MEDIA FOR YOUR CAREER
  2. 2. ROCKSTAR
  3. 3. REFRAME VISIBILITY ENGAGEMENT CONTENT CREATION CURIOSITY
  4. 4. BUT WHY?
  5. 5. “Approximately one-third of consumers are using today’s social space as a “natural habitat” for health discussions and 42% of consumers have used social media to access health-related consumer reviews (e.g. of treatments or physicians). ◇ Social Media “Likes” Healthcare, PWC
  6. 6. “With the positive aspects of being a social CEO routinely splashed across the business pages, social fluency will likely be on almost every board’s list of must-have leadership skills. Already, given a choice between similarly strong candidates — one with an impressive social presence, the other without – the choice is easy: boards increasingly prefer the modern leader. -7 attributes of CEOs who get social media, Harvard Business Review
  7. 7. “Social media, when used correctly, can be an executive productivity tool, a global broadcast channel, a source of consumer and competitor intel, and a PR vehicle. - Yes, even CEOs need to use social media, Fast Company
  8. 8. “Going social” has huge potential for helping women leaders elevate their own voices, add fresh thinking to important conversations, and build trusted community with an impact that makes a world of business difference. - Who narrates business? The gender disparity of social CEOs , Huffington Post
  9. 9. NETWORKINGrelationships THOUGHT LEADERSHIPchallenging the status quo JOB SEARCHINGopportunities
  10. 10. EMBRACE YOUR POWER TOOLS
  11. 11. 2. What would you change in your industry? 1. What subject are you an expert on?
  12. 12. BREAK IT DOWN Start small. Be curious. Experiment.
  13. 13. 2. DISCOVER 3. ENGAGE 4. CREATE 1. BE VISIBLE
  14. 14. BE VISIBLE
  15. 15. SUSANNAH FOX Be seen.
  16. 16. DISCOVER
  17. 17. IT’S NOT ABOUT WHAT YOU HAD FOR BREAKFAST. “How can this information help me?” Industry trends Competitor research Consumer insights Strategic partnerships Future opportunities
  18. 18. ENGAGE
  19. 19. APPLAUD GOOD WORK. JOIN AND COMMENT. CHECK IN. LinkedIn groups, conference hashtags Say hello to contacts old and new Share updates and tweets from people you admire
  20. 20. CREATE
  21. 21. SHOW OFF YOUR EXPERTISE Share articles with your opinion on LinkedIn Add commentary to shared tweets Add SlideShares or videos from your presentations to your LinkedIn profile Write a LinkedIn post about future trends, a new idea you implemented or a leadership challenge you overcame Develop a series of LinkedIn blog posts on what you’d to see change in 2016
  22. 22. HOW DO I MAKE TIME FOR ALL THIS?
  23. 23. 5 MINUTES A DAY TWITTER CHALLENGE 10 MINUTES A DAY LINKEDIN CHALLENGE
  24. 24. ANY QUESTIONS? You can find me at @pdxnicolle www.linkedin.com/nicollemerrill

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