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Principles of Persuasive Argumentation/ CVSuite Webinar #2 in series Data-driven Advocacy 2017

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Arts advocacy is more important than ever. Learn how to use data effective, and formulate compelling and persuasive arguments.

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Principles of Persuasive Argumentation/ CVSuite Webinar #2 in series Data-driven Advocacy 2017

  1. 1. CVSUITE 1 PART 2 PRINCIPLES OF PERSUASIVE ARGUMENTATION STRATEGIES FOR MEASURING AND COMMUNICATING IMPACT DATA-DRIVEN ARTS ADVOCACY 3 PART WEBINAR SERIES
  2. 2. CVSUITE 2 VISIONARY Spearheaded Development of Over 10 Technologies for the Arts LEADER Over 30 Years of Experience As a Leader in the Arts MEET ANTHONY RADICH W E S T A F ‘ S E X E C U T I V E D I R E C T O R
  3. 3. CVSUITE 3 WEBINAR 1 May 9th, 2017 Establish Impact with Data WEBINAR 2 May 25th, 2017 Principles of Persuasive Argumentation WEBINAR 3 TBD How to Navigate the Political Landscape DATA-DRIVEN ARTS ADVOCACY WEBINAR SERIES STRATEGIES FOR MEASURING AND COMMUNICATING IMPACT
  4. 4. CVSUITE 4 WESTAF’SAMERICANS FOR THE ARTS - ARTS AND ECONOMIC PROSPERITY NATIONAL ENDOWMENT FOR THE ARTS - BUREAU OF ECONOMIC ANALYSIS WHICH DATA DIFFERENCE IN DATA B E A, A F T A & C V S U I T E
  5. 5. CVSUITE 5 ONLINE PLATFORM FOR LABOR MARKET DATA - Creative Industry Earnings - Creative Occupation Jobs - Data available by National level to ZIPCodes - Creative Data by Race and Ethnicity WESTAF’S CREATIVE VITALITY SUITE
  6. 6. CVSUITE 6 DATA ABOUT NONPROFIT ARTS ACTIVITIES AND HOW THEY IMPACT THE ECONOMY - Collected data from 182 participating organizations - Imputed using modeling to represent the entire country AMERICANS FOR THE ARTS - ARTS AND ECONOMIC PROSPERITY STUDY
  7. 7. CVSUITE 7 NATIONAL ENDOWMENT FOR THE ARTS - BUREAU OF ECONOMIC ANALYSIS Satellite AccountsCore Economic Accounts • Arts & Culture • Travel and Tourism • Healthcare • Transportation • Innovation • National • International • Regional • Industry ARTS AND CULTURAL PRODUCTION SATELLITE ACCOUNT(ACPSA) - Same surveys that support other BEA information - For profit and nonprofit creative industries
  8. 8. CVSUITE 8 PROFESSOR Associate Professor at University of Maryland for undergraduate and graduate studies MEET DAMIEN PFISTER U N I V E R S I T Y O F M A R Y L A N D
  9. 9. CVSUITE 9 RHETORICAL THEORIST Exploring the confluence of rhetorical theory, media technology, public deliberation, and visual culture MEET DAMIEN PFISTER U N I V E R S I T Y O F M A R Y L A N D
  10. 10. CVSUITE 10 Impact of Digital Media Technologies on Communication and Culture How technologies shape public argument
  11. 11. CVSUITE 11 Impact of Digitally Networked Media on Rhetorical Practice, Public Deliberation, and Visual Culture Networked Media, Networked Rhetorics (2014)
  12. 12. CVSUITE 12 blogoshere
  13. 13. CVSUITE 13 Bloggers are in a unique environment, where attention is essential blogoshere
  14. 14. CVSUITE 14 Sustaining Attention Getting Attention Transforming Attention THE ART OF PERSUASION
  15. 15. CVSUITE 15 The Art of Rhetoric THE ART OF PERSUASION Sustaining Attention Getting Attention Transforming Attention
  16. 16. CVSUITE 16 Ancient Rhetoric has a Renewed Salience in Digital Networking Ancient Rhetorics and Digital Networks (2018)
  17. 17. CVSUITE 17 SUMMARY OF KEY STEPS Use different types of data Personalize data Don’t overwhelm Use correct data Tailor for your audience FROM WEBINAR 1 ESTABLISH IMPACT WITH DATA
  18. 18. CVSUITE 18 Overview • Argument vs Rhetoric • Statsis • The Toulmin Model • Evidence • Balancing data types • When to use • Visuals
  19. 19. CVSUITE 19 ARGUMENTATIONEFFECTIVE ARGUMENTATION P R I N C I P L E S O F
  20. 20. CVSUITE 20 Principles of Effective Argumentation Argument vs Rhetoric All the ways through which attention is shaped
  21. 21. CVSUITE 21 Principles of Effective Argumentation Argument vs Rhetoric Justifying claims for an audience’s assent All the ways through which attention is shaped
  22. 22. CVSUITE 22 Principles of Effective Argumentation Argument vs Rhetoric - Audience centered - Seek voluntary adherence - Focus on justification All the ways through which attention is shaped Justifying claims for an audience’s assent
  23. 23. CVSUITE 23 Principles of Effective Argumentation Argument vs Rhetoric From Webinar 1 - Personalized data - Tailor for the audience - Balance use of data Justifying claims for an audience’s assent
  24. 24. CVSUITE 24 Principles of Effective Argumentation Argument: stasis The point at which an argument turns
  25. 25. CVSUITE 25 The point at which an argument turns Principles of Effective Argumentation Argument: stasis What are Creative Industries? Does funding stimulate economy?Access to education be universal? Should a new arts center be funded by increased property taxes?
  26. 26. CVSUITE 26 Principles of Effective Argumentation Argument: stasis Authoritative sources Include/ exclude Empirically verifiable Inspiration- quotes from leaders and ancient texts Three prior points of stasis + Evidence of advantage or changing
  27. 27. CVSUITE 27 BALANCE TYPES OF DATA
  28. 28. CVSUITE 28 Principles of Effective Argumentation Argument: Know the Toulmin Model
  29. 29. CVSUITE 29 Principles of Effective Argumentation Argument: Know the Toulmin Model What supports your claim Overarching point, non-intuitive Inference required to connect data to claim Supports the warrant
  30. 30. CVSUITE 30 Principles of Effective Argumentation Argument: Know the Toulmin Model Arts better the community - specifically for at-risk youth’s role After school programs improve students’ performance
  31. 31. CVSUITE 31 Arts better the community - specifically for at-risk youth’s role After school programs improve students’ performance Principles of Effective Argumentation Argument: Know the Toulmin Model Improving grades better education/ fewer dropouts Look for analogies - sport teams, debate
  32. 32. CVSUITE 32 Arts better the community - specifically for at-risk youth’s role After school programs improve students’ performance Principles of Effective Argumentation Argument: Know the Toulmin Model Improving grades better education/ fewer dropouts Look for analogies - sport teams, debate Specific instances Answer to common objections
  33. 33. CVSUITE 33 Principles of Effective Argumentation Argument: Evidence but nothing is pefrect
  34. 34. CVSUITE 34 Is the support recent enough? Is the support sufficient, or is it insufficient to make any conclusions? Is the support directly relevant to the argument? Is the support clear and easy to understand, or is it non-intuitive? Principles of Effective Argumentation Argument: 8 Criteria for Evidence 1 2 3 4
  35. 35. CVSUITE 35 Is the support recent enough? Is the support sufficient, or is it insufficient to make any conclusions? Is the support directly relevant to the argument? Is the support clear and easy to understand, or is it non-intuitive? Principles of Effective Argumentation Argument: 8 Criteria for Evidence 1 2 3 4 Is the support resonant with other evidence? Is the support qualified and reliable enough to assess the issue? Is the support neutral, fair and reliable? Is the support representative of the information available? 5 6 7 8
  36. 36. CVSUITE 36 STRONG FOUNDATION WHEN TO USE DATA
  37. 37. CVSUITE 37 MIX OF MEDIA SHARING Blending media for broad appeal VISUAL REPRESENTATIONS How will visuals be shared
  38. 38. CVSUITE 38
  39. 39. CVSUITE 39 are motivated by argument, emotion and the character of others...
  40. 40. CVSUITE 40 global and broad local and face-to-face And how moral character is shaped is changing.
  41. 41. CVSUITE 41 Contact Damien Pfister @dspfister dsp@umd.edu damiensmithpfister.net
  42. 42. CVSUITE 42 QUESTIONSQUESTIONS P L E A S E S U B M I T

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