The third webinar in CVSuite's Data-driven Arts Advocacy series, Navigating the Political Landscape features Arts for LA's Sofia Klatzker, facilitating a conversation with California State Senator Ben Allen.

1. CVSUITE 1
PART 3
NAVIGATING THE
POLITICAL
LANDSCAPE
STRATEGIES FOR MEASURING AND COMMUNICATING IMPACT
DATA-DRIVEN ARTS ADVOCACY
3 PART WEBINAR SERIES

2. CVSUITE 2
VISIONARY
Spearheaded
Development of
Over 10 Technologies
for the Arts
LEADER
Over 30 Years of
Experience As a
Leader in the Arts
MEET
ANTHONY RADICH
W E S T A F ‘ S E X E C U T I V E D I R E C T O R

3. CVSUITE 3
WEBINAR 1
May 9th, 2017
Establish Impact
with Data
WEBINAR 2
May 25th, 2017
Principles of
Persuasive
Argumentation
WEBINAR 3
June 22nd, 2017
How to Navigate
the Political
Landscape
DATA-DRIVEN ARTS ADVOCACY
WEBINAR SERIES
STRATEGIES FOR MEASURING AND COMMUNICATING IMPACT

4. CVSUITE 4
WESTAF’S
CREATIVE
VITALITY
SUITE
AMERICANS FOR
THE ARTS - ARTS
AND ECONOMIC
PROSPERITY
NATIONAL
ENDOWMENT FOR THE
ARTS - BUREAU OF
ECONOMIC ANALYSIS
WHICH DATA
DIFFERENCE IN DATA
B E A, A F T A & C V S U I T E

5. CVSUITE 5
ONLINE PLATFORM FOR
LABOR MARKET DATA
- Creative Industry Earnings
- Creative Occupation Jobs
- Data available by National level to
ZIPCodes
- Creative Data by Race and
Ethnicity
WESTAF’S CREATIVE
VITALITY SUITE

6. CVSUITE 6
DATA ABOUT NONPROFIT ARTS ACTIVITIES AND
HOW THEY IMPACT THE ECONOMY
- Collected data from 182 participating organizations
- Imputed using modeling to represent the entire country
AMERICANS FOR THE ARTS -
ARTS AND ECONOMIC
PROSPERITY STUDY

7. CVSUITE 7
NATIONAL ENDOWMENT FOR
THE ARTS - BUREAU OF
ECONOMIC ANALYSIS
Satellite AccountsCore Economic Accounts
• Arts & Culture
• Travel and Tourism
• Healthcare
• Transportation
• Innovation
• National
• International
• Regional
• Industry
ARTS AND CULTURAL PRODUCTION
SATELLITE ACCOUNT(ACPSA)
- Same surveys that support other BEA information
- For profit and nonprofit creative industries

8. CVSUITE 8
EXECUTIVE
DIRECTOR
Driving force in LA
for arts advocacy
and public
engagement
MEET
SOFIA KLATZKER
A R T S F O R L A

9. CVSUITE 9
Representing
the 26th
Senate District
in California
Chair of the Senate
Education
Committee and
the legislature's
Joint Committee
on the Arts
MEET SENATOR
BEN ALLEN
C A L I F O R N I A S T A T E S E N A T O R

10. CVSUITE 10
AREAS OF STUDY:
● The economic impact of the Arts in California
● The budget and programs of the California Arts Council.
● Goals appropriate to the future of the arts and cultural
life of California
● Arts legislation in this state
● The status of arts education in California
F O R M E D I N 1 9 8 4
CALIFORNIA
JOINT COMMITTEE
ON THE ARTS

11. CVSUITE 11
WORKSPACEARTIST LIVE/
WORKSPACE
U N D E R S T A N D I N G P O L I C Y

12. CVSUITE 12
Aspects of Affordable Live/
Workspace for Artists
Issues
Costs Policies Collaboration
Transportation
Housing
Living
Government,
Property owners
Artists
Residents
Taxes
Permitting &
Development
Mixed Use

13. CVSUITE 13
Example
- $19.65M Low-Income
Housing Tax Credit equity
- $6.4M Permanent loan
- $6M Capitol Area Dev.
Authority loans
- $4.95M CA HCD Prop 1C
funds
- $3M Historic Tax Credit
equity
- $1.2M Deferred developer fee
- Engage Artists early
- Performance and
making space
- Blend of Gov’t
funding sources
- Range of Affordability
Aspects of Affordable Live/
Workspace for Artists
Issues
Costs Policies Collaboration
Transportation
Housing
Living
Government,
Property owners
Artists
Residents
Taxes
Permitting &
Development
Mixed Use

14. CVSUITE 14
CREATIVE
ECONOMY
CALIFORNIA’S
CREATIVE ECONOMY
O T I S R E P O R T

15. CVSUITE 15
2007 OTIS REPORT
ON CREATIVE
ECONOMY OF LA

16. CVSUITE 16
OTIS REPORT EXPANDS TO
INCLUDE ALL OF CALIFORNIA

17. CVSUITE 17
2017 OTIS REPORT ON CREATIVE
ECONOMY OF CALIFORNIA

18. CVSUITE 18
ENTERTAINMENT
171,500
PUBLISHING & PRINTING
154,200
FASHION
119,800
2017 OTIS REPORT ON CREATIVE
ECONOMY OF CALIFORNIA
$406.5B CREATIVE
ECONOMY OUTPUT
1.6M JOBS EARNED
$136B IN WAGES
$16.7B TAXES
GENERATED
Creative Economy Output
(Direct, Indirect and Induced)
Creative Economy Jobs (Direct,
Indirect and Induced) and Total
Labor Income
Property taxes, state and local
personal income taxes directly
and indirectly generated by the
creative industries in CA.
747.6K TOTAL DIRECT JOBS

19. CVSUITE 19
NATIONAL ENDOWMENT
FOR THE ARTS
NEA FUNDING
AND BUDGET
F Y 2 0 1 8 B U D G E T

20. CVSUITE 20

21. CVSUITE 21
National
Cultural
Agencies
Proposed for
Elimination

22. CVSUITE 22
The United States ranks at the
bottom of list among
developed countries for arts
and culture spending.
C R E A T I V I T Y G L O B A L L Y

23. CVSUITE 23
Effective Advocacy
Californians for the Arts
Arts for LA
C R E A T I V I T Y L O C A L L Y

24. CVSUITE 24
KNOW YOUR
AUDIENCE
Learn about your legislator, bring
advocates from their district
KNOW YOUR
MESSAGE
Have a goal in mind, understand
what compromises would work
KNOW YOUR
ORGANIZATION
Know your contribution and the
impact you are making

25. CVSUITE 25
TECHNOLOGYTECHNOLOGY AND
DATA
S T R A T E G Y A N D A P P L I C A T I O N

26. CVSUITE 26
BUILD
RAPPORT
Keep issues on
the radar - Visit
the capitol & DC
DIFFERENCES
IN DATA
-Advocacy vs research?
-Be accurate
-Build trust
COMMUNICATIO
N AND SOCIAL
MEDIA
TRUSTWORTHY
SOURCES
University
Research and
Independent
Sources
PRESENTATION
& VISUALS
Visuals, and
written help.
Think about
context - who
is the audience
BEST PRACTICES
IN USING
TECH & DATA
STORIES
Direct stories
from a
community
member
-Essential
-Organize supporters
-Contact Staff
-Visit in person
SOCIAL
MEDIA
DATA

27. CVSUITE 27
CAN ADVOCACY
SWAY
LEGISLATORS?
With
Momentum
Desire to Be
a Part of

28. CVSUITE 28
SUMMARY OF KEY STEPS
KNOW YOUR
MESSAGE
KNOW YOUR
ORGANIZATION'S
CONTRIBUTIONS
USE SOCIAL MEDIA
INVITE ELECTED
OFFICIALS
USE
DATA
WEBINAR 3
POLITICAL LANDSCAPE
SHOW UP AT THE
CAPITOL

29. CVSUITE 29
QUESTIONSQUESTIONS
P L E A S E S U B M I T