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Navigating the Political Landscape/ CVSuite Webinar #3 in series Data-driven Advocacy 2017

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The third webinar in CVSuite's Data-driven Arts Advocacy series, Navigating the Political Landscape features Arts for LA's Sofia Klatzker, facilitating a conversation with California State Senator Ben Allen.

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Navigating the Political Landscape/ CVSuite Webinar #3 in series Data-driven Advocacy 2017

  1. 1. CVSUITE 1 PART 3 NAVIGATING THE POLITICAL LANDSCAPE STRATEGIES FOR MEASURING AND COMMUNICATING IMPACT DATA-DRIVEN ARTS ADVOCACY 3 PART WEBINAR SERIES
  2. 2. CVSUITE 2 VISIONARY Spearheaded Development of Over 10 Technologies for the Arts LEADER Over 30 Years of Experience As a Leader in the Arts MEET ANTHONY RADICH W E S T A F ‘ S E X E C U T I V E D I R E C T O R
  3. 3. CVSUITE 3 WEBINAR 1 May 9th, 2017 Establish Impact with Data WEBINAR 2 May 25th, 2017 Principles of Persuasive Argumentation WEBINAR 3 June 22nd, 2017 How to Navigate the Political Landscape DATA-DRIVEN ARTS ADVOCACY WEBINAR SERIES STRATEGIES FOR MEASURING AND COMMUNICATING IMPACT
  4. 4. CVSUITE 4 WESTAF’S CREATIVE VITALITY SUITE AMERICANS FOR THE ARTS - ARTS AND ECONOMIC PROSPERITY NATIONAL ENDOWMENT FOR THE ARTS - BUREAU OF ECONOMIC ANALYSIS WHICH DATA DIFFERENCE IN DATA B E A, A F T A & C V S U I T E
  5. 5. CVSUITE 5 ONLINE PLATFORM FOR LABOR MARKET DATA - Creative Industry Earnings - Creative Occupation Jobs - Data available by National level to ZIPCodes - Creative Data by Race and Ethnicity WESTAF’S CREATIVE VITALITY SUITE
  6. 6. CVSUITE 6 DATA ABOUT NONPROFIT ARTS ACTIVITIES AND HOW THEY IMPACT THE ECONOMY - Collected data from 182 participating organizations - Imputed using modeling to represent the entire country AMERICANS FOR THE ARTS - ARTS AND ECONOMIC PROSPERITY STUDY
  7. 7. CVSUITE 7 NATIONAL ENDOWMENT FOR THE ARTS - BUREAU OF ECONOMIC ANALYSIS Satellite AccountsCore Economic Accounts • Arts & Culture • Travel and Tourism • Healthcare • Transportation • Innovation • National • International • Regional • Industry ARTS AND CULTURAL PRODUCTION SATELLITE ACCOUNT(ACPSA) - Same surveys that support other BEA information - For profit and nonprofit creative industries
  8. 8. CVSUITE 8 EXECUTIVE DIRECTOR Driving force in LA for arts advocacy and public engagement MEET SOFIA KLATZKER A R T S F O R L A
  9. 9. CVSUITE 9 Representing the 26th Senate District in California Chair of the Senate Education Committee and the legislature's Joint Committee on the Arts MEET SENATOR BEN ALLEN C A L I F O R N I A S T A T E S E N A T O R
  10. 10. CVSUITE 10 AREAS OF STUDY: ● The economic impact of the Arts in California ● The budget and programs of the California Arts Council. ● Goals appropriate to the future of the arts and cultural life of California ● Arts legislation in this state ● The status of arts education in California F O R M E D I N 1 9 8 4 CALIFORNIA JOINT COMMITTEE ON THE ARTS
  11. 11. CVSUITE 11 WORKSPACEARTIST LIVE/ WORKSPACE U N D E R S T A N D I N G P O L I C Y
  12. 12. CVSUITE 12 Aspects of Affordable Live/ Workspace for Artists Issues Costs Policies Collaboration Transportation Housing Living Government, Property owners Artists Residents Taxes Permitting & Development Mixed Use
  13. 13. CVSUITE 13 Example - $19.65M Low-Income Housing Tax Credit equity - $6.4M Permanent loan - $6M Capitol Area Dev. Authority loans - $4.95M CA HCD Prop 1C funds - $3M Historic Tax Credit equity - $1.2M Deferred developer fee - Engage Artists early - Performance and making space - Blend of Gov’t funding sources - Range of Affordability Aspects of Affordable Live/ Workspace for Artists Issues Costs Policies Collaboration Transportation Housing Living Government, Property owners Artists Residents Taxes Permitting & Development Mixed Use
  14. 14. CVSUITE 14 CREATIVE ECONOMY CALIFORNIA’S CREATIVE ECONOMY O T I S R E P O R T
  15. 15. CVSUITE 15 2007 OTIS REPORT ON CREATIVE ECONOMY OF LA
  16. 16. CVSUITE 16 OTIS REPORT EXPANDS TO INCLUDE ALL OF CALIFORNIA
  17. 17. CVSUITE 17 2017 OTIS REPORT ON CREATIVE ECONOMY OF CALIFORNIA
  18. 18. CVSUITE 18 ENTERTAINMENT 171,500 PUBLISHING & PRINTING 154,200 FASHION 119,800 2017 OTIS REPORT ON CREATIVE ECONOMY OF CALIFORNIA $406.5B CREATIVE ECONOMY OUTPUT 1.6M JOBS EARNED $136B IN WAGES $16.7B TAXES GENERATED Creative Economy Output (Direct, Indirect and Induced) Creative Economy Jobs (Direct, Indirect and Induced) and Total Labor Income Property taxes, state and local personal income taxes directly and indirectly generated by the creative industries in CA. 747.6K TOTAL DIRECT JOBS
  19. 19. CVSUITE 19 NATIONAL ENDOWMENT FOR THE ARTS NEA FUNDING AND BUDGET F Y 2 0 1 8 B U D G E T
  20. 20. CVSUITE 20
  21. 21. CVSUITE 21 National Cultural Agencies Proposed for Elimination
  22. 22. CVSUITE 22 The United States ranks at the bottom of list among developed countries for arts and culture spending. C R E A T I V I T Y G L O B A L L Y
  23. 23. CVSUITE 23 Effective Advocacy Californians for the Arts Arts for LA C R E A T I V I T Y L O C A L L Y
  24. 24. CVSUITE 24 KNOW YOUR AUDIENCE Learn about your legislator, bring advocates from their district KNOW YOUR MESSAGE Have a goal in mind, understand what compromises would work KNOW YOUR ORGANIZATION Know your contribution and the impact you are making
  25. 25. CVSUITE 25 TECHNOLOGYTECHNOLOGY AND DATA S T R A T E G Y A N D A P P L I C A T I O N
  26. 26. CVSUITE 26 BUILD RAPPORT Keep issues on the radar - Visit the capitol & DC DIFFERENCES IN DATA -Advocacy vs research? -Be accurate -Build trust COMMUNICATIO N AND SOCIAL MEDIA TRUSTWORTHY SOURCES University Research and Independent Sources PRESENTATION & VISUALS Visuals, and written help. Think about context - who is the audience BEST PRACTICES IN USING TECH & DATA STORIES Direct stories from a community member -Essential -Organize supporters -Contact Staff -Visit in person SOCIAL MEDIA DATA
  27. 27. CVSUITE 27 CAN ADVOCACY SWAY LEGISLATORS? With Momentum Desire to Be a Part of
  28. 28. CVSUITE 28 SUMMARY OF KEY STEPS KNOW YOUR MESSAGE KNOW YOUR ORGANIZATION'S CONTRIBUTIONS USE SOCIAL MEDIA INVITE ELECTED OFFICIALS USE DATA WEBINAR 3 POLITICAL LANDSCAPE SHOW UP AT THE CAPITOL
  29. 29. CVSUITE 29 QUESTIONSQUESTIONS P L E A S E S U B M I T

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