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Establish Impact with Data / CVSuite Webinar #1 in series Data-driven Advocacy 2017

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Arts advocacy is more important than ever. Learn how to use data to define your impact and steps to craft a data-driven story.

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Establish Impact with Data / CVSuite Webinar #1 in series Data-driven Advocacy 2017

  1. 1. CVSUITE 1 PART 1 ESTABLISH IMPACT WITH DATA STRATEGIES FOR MEASURING AND COMMUNICATING IMPACT DATA-DRIVEN ARTS ADVOCACY 3 PART WEBINAR SERIES
  2. 2. CVSUITE 2 VISIONARY Spearheaded Development of Over 10 Technologies for the Arts LEADER Over 30 Years of Experience As a Leader in the Arts MEET ANTHONY RADICH W E S T A F ‘ S E X E C U T I V E D I R E C T O R
  3. 3. CVSUITE 3 WEBINAR 1 May 9th, 2017 Establish Impact with Data WEBINAR 2 TBD Principles of Persuasive Communication WEBINAR 3 TBD How to Navigate the Political Landscape DATA-DRIVEN ARTS ADVOCACY WEBINAR SERIES STRATEGIES FOR MEASURING AND COMMUNICATING IMPACT
  4. 4. CVSUITE 4 WESTAF’S - CREATIVE VITALITY SUITE AMERICANS FOR THE ARTS - ARTS AND ECONOMIC PROSPERITY NATIONAL ENDOWMENT FOR THE ARTS - BUREAU OF ECONOMIC ANALYSIS WHICH DATA DIFFERENCE IN DATA B E A, A F T A & C V S U I T E
  5. 5. CVSUITE 5 ONLINE PLATFORM FOR LABOR MARKET DATA - Creative Industry Earnings - Creative Occupation Jobs - Data available by National level to ZIPCodes - Creative Data by Race and Ethnicity WESTAF’S CREATIVE VITALITY SUITE
  6. 6. CVSUITE 6 DATA ABOUT NONPROFIT ARTS ACTIVITIES AND HOW THEY IMPACT THE ECONOMY - Collected data from 182 participating organizations - Imputed using modeling to represent the entire country AMERICANS FOR THE ARTS - ARTS AND ECONOMIC PROSPERITY STUDY
  7. 7. CVSUITE 7 NATIONAL ENDOWMENT FOR THE ARTS - BUREAU OF ECONOMIC ANALYSIS Satellite AccountsCore Economic Accounts • Arts & Culture • Travel and Tourism • Healthcare • Transportation • Innovation • National • International • Regional • Industry ARTS AND CULTURAL PRODUCTION SATELLITE ACCOUNT(ACPSA) - Same surveys that support other BEA information - For profit and nonprofit creative industries
  8. 8. CVSUITE 8 LEADER Distinguished arts leader, Serving on Arts Midwest’s board FUNDRAISER Manages Granting and Corporate Donors MEET MATTHEW HARRIS I O W A A R T S C O U N C I L
  9. 9. CVSUITE 9 ECONOMIST Consulting for economic development, higher ed and the private sector RESEARCHER Strategic Planning, Economic Impact Analysis, and Survey and Focus-Group Research. MEET BRIAN POINTS L A B O R M A R K E T D A T A E X P E R T
  10. 10. CVSUITE 10 CULTIVATE CREATIVITY, LEARNING AND PARTICIPATION IN THE ARTS 5 0 t h A N N I V E R S A R Y
  11. 11. CVSUITE 11 INTERNAL DATA CVSUITE DATA AFTA DATA USE MANY SOURCES OF DATA
  12. 12. CVSUITE 12 USE MANY SOURCES OF DATA TO CREATE A NARRATIVE ABOUT IMPACT INTERNAL DATA CVSUITE DATA AFTA DATA
  13. 13. CVSUITE 13 SELECT EASY TO UNDERSTAND SUPPORTING DATA CVSUITE DATA AFTA DATA TO CREATE A NARRATIVE ABOUT IMPACT
  14. 14. CVSUITE 14 CVSUITE CAN HELP WITH DATA AND CREATING A NARRATIVE CVSUITE DATA TO CREATE A NARRATIVE ABOUT IMPACT
  15. 15. CVSUITE 15 AUDIENCEAUDIENCE TYPES G O V E R N M E N T, C O M M U N I T Y A N D P U B L I C
  16. 16. CVSUITE 16 ELECTED OFFICIALS Legislative, Congressional and Local ARTS COMMUNITY Artists, Art Leaders, Organizations, Related Stakeholders PUBLIC Broader Community, including All Taxpayers
  17. 17. CVSUITE 17 Connect Artists to the Broader Community and Economy... Economy Community Artist
  18. 18. CVSUITE 18 Networked Artists help to create jobs Economy Community Artist Designers Installers Curators Connect Artists to the Broader Community and Economy...
  19. 19. CVSUITE 19 Show Creative Industry Jobs in the context of the broader workforce 4% Creative Jobs Workforce in Iowa
  20. 20. CVSUITE 20 Arts Data Creative Economy Data Arts are Part of a Broader Creative Employment Continuum
  21. 21. CVSUITE 21 Bring Facts… Facts We have many fine artists. We have a vibrant music scene. The arts create jobs. The arts provide jobs in Iowa.
  22. 22. CVSUITE 22 Data Iowa has 1,682 fine artists employed full time In 2015 there were 43 new music venues that opened. In 2015, 5 Iowa artists helped to support 42 other jobs. In 2015, creative jobs were 4% of the total workforce Facts We have many fine artists. We have a vibrant music scene. The arts create jobs. The arts provide jobs in Iowa. Bring Facts… Rooted in Data
  23. 23. CVSUITE 23 In 2015, 5 Iowa artists helped to support 42 other jobs. The arts create jobs. ArtistArtist Artist Artist Artist
  24. 24. CVSUITE 24 In 2015, 5 Iowa artists helped to support 42 other jobs. Creative Sector jobs make up 4% of Iowa’s workforce. Speak your Audience's Language
  25. 25. CVSUITE 25 Speak your Audience's Language Governor’s office: FORMAL Legislators LOCAL
  26. 26. CVSUITE 26 DATA SOURCES It will build trust in the data for the audience. Clearly communicate what you know, and what you don’t know KNOW YOUR DATA W H E N T A L K I N G T O E L E C T E D O F F I C I A L S BE CONFIDENT IN THE DATA SPEAK IN A MEANINGFUL WAY
  27. 27. CVSUITE 27 Data are from different sources, learn about where they came from. Sources like CVSuite provide data at the ZIPCode nationally. Don’t assume things about data, understand what they refer to. CONTEXT UNDERSTAND METHODOLOGY USE CURRENT & NATIONAL DATA
  28. 28. CVSUITE 28 Can we cite the data sources? CLARITY CITING RELEVANCE PERCEPTION OF THE IMPORTANCE OF ARTS DEPENDS ON CLEAR AND CONFIDENT COMMUNICATION B E C R E D I B L E Are we presenting clear data points and case studies of impact? Is the data we present current and relevant to the current goals and initiatives of the state?
  29. 29. CVSUITE 29 S T A R T I N G W I T H N A T I O N A L F A C T S MONEY RECEIVED FROM THE NEA MATCHING FUNDS FROM IOWA LEGISLATURE LOCALIZED IMPACT NATIONAL STATE LOCALIMPACT OF FEDERAL FUNDING AT THE LOCAL LEVEL …
  30. 30. CVSUITE 30 70,000 JOBS MONEY RECEIVED FROM THE NEA MATCHING FUNDS FROM IOWA LEGISLATURE LOCALIZED IMPACT NATIONAL STATE LOCAL 4.7 MILLION JOBS $30 BILLION SURPLUS IMPACT OF FEDERAL FUNDING AT THE LOCAL LEVEL … THEN CONTEXTUALIZE AT THE NATIONAL LEVEL
  31. 31. CVSUITE 31 LOCALIZED IMPACT LOCAL SHOWING DATA LOCALIZED TO CONTEXTUALIZE NATIONAL FUNDING
  32. 32. CVSUITE 32 Demonstrate geographic impact Reinforce your messaging with visuals VISUALIZATIONS AID IN COMPREHENSION OF DATA C H O O S E D A T A W I S E L Y
  33. 33. CVSUITE 33 EDIT AND CURATE TO CREATE EASY TO UNDERSTAND VISUALS L E S S I S E A S I E R T O U N D E R S T A N D DON’T DO THIS
  34. 34. CVSUITE 34 DATA BUILD A BRIDGE T R A N S L A T E V A L U E ARTS STATE POLICIES DATA
  35. 35. CVSUITE 35 START SMALL Get comfortable first HOW TO START USING DATA U N D E R S T A N D T H E L I M I T S DATA ARE A TOOL TO INFORM YOUR WORK USE COMMON SENSE
  36. 36. CVSUITE 36 LESS IS MORE Be thoughtful about the needs of your audience HOW TO START USING DATA U N D E R S T A N D T H E L I M I T S START SMALL Get comfortable first DATA ARE A TOOL TO INFORM YOUR WORK USE COMMON SENSE
  37. 37. CVSUITE 37CORRELATION IS NOT CAUSATION Don’t make claims you can’t support LESS IS MORE HOW TO START USING DATA U N D E R S T A N D T H E L I M I T S START SMALL Get comfortable first Be thoughtful about the needs of your audience DATA ARE A TOOL TO INFORM YOUR WORK USE COMMON SENSE
  38. 38. CVSUITE 38 KNOW DATA AND SOURCES Ask question and find out the details CORRELATION IS NOT CAUSATION Don’t make claims you can’t support LESS IS MORE HOW TO START USING DATA U N D E R S T A N D T H E L I M I T S START SMALL Get comfortable first Be thoughtful about the needs of your audience DATA ARE A TOOL TO INFORM YOUR WORK USE COMMON SENSE
  39. 39. CVSUITE 39 KNOW DATA AND SOURCES Ask question and find out the details CORRELATION IS NOT CAUSATION Don’t make claims you can’t support LESS IS MORE USE OUTSIDE DATA SOURCES Add to your existing data to get the big picture HOW TO START USING DATA U N D E R S T A N D T H E L I M I T S START SMALL Get comfortable first Be thoughtful about the needs of your audience DATA ARE A TOOL TO INFORM YOUR WORK USE COMMON SENSE
  40. 40. CVSUITE 40 KNOW DATA AND SOURCES Ask question and find out the details CORRELATION IS NOT CAUSATION Don’t make claims you can’t support LESS IS MORE USE OUTSIDE DATA SOURCES Add to your existing data to get the big picture DON’T TRY TO BE THE EXPERT Leave that to the researchers HOW TO START USING DATA U N D E R S T A N D T H E L I M I T S START SMALL Get comfortable first Be thoughtful about the needs of your audience DATA ARE A TOOL TO INFORM YOUR WORK USE COMMON SENSE
  41. 41. CVSUITE 41 PROVIDE THE FULL PICTURE C O R R E L A T E D A T A W I T H F A C T 360O QUALITATIVE QUANTITATIVE
  42. 42. CVSUITE 42 SUMMARY OF KEY STEPS USE DIFFERENT TYPES OF DATA PERSONALIZE THE DATA DON’T OVERWHELM USE ACCURATE DATE TAILOR FOR YOUR AUDIENCE WEBINAR 1 ESTABLISH IMPACT WITH DATA
  43. 43. CVSUITE 43 CVSUITE.ORG susan.gillespie@westaf.org R E A C H O U T F O R A D E M O
  44. 44. CVSUITE 44 QUESTIONSQUESTIONS?
  45. 45. CVSUITE 45 WEBINAR 1 May 9th, 2017 Establish Impact with Data WEBINAR 2 TBD Principles of Persuasive Communication WEBINAR 3 TBD How to Navigate the Political Landscape DATA-DRIVEN ARTS ADVOCACY STRATEGIES FOR MEASURING AND COMMUNICATING IMPACT

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