10 Ways to Grow Your Audience

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This years presentation from Blogworldexpo 2009 on how to grow your audience - what do you need to understand first in order make your blog (or podcast) more popular.

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10 Ways to Grow Your Audience

  1. 1. 10 Ways to Build Your AudienceBlogworldexpo 2009, Las Vegas<br /> @NicoleSimon / nicole-simon.eu<br />
  2. 2. Companion slides<br />slides to both can be found at crueltobekind.org in a few days and will be up at slideshare.net/nicolesimon<br />psst: last years presentations fit right in “10 ways to build your audience” and “Where do your visitors come from”<br />
  3. 3. What is this about<br />Ideas on what you should consider once you want to grow your audience<br />not all of them need to be covered right now<br />But you should be able to handle themin the future<br />
  4. 4. Traffic can be misleading – and you need to cover all your bases<br />Think Audience<br />
  5. 5. major traffic sources<br />more info in slides<br />
  6. 6. Type: Subscribers<br />Subscribed to your content / your feed through an feed reader or an email subscription<br />do really read / listen to your content<br />are genuinely interested in you / your brand / your products / your offerings<br />have a more personal relationship with you<br />more inclined to leave comment and share / bookmark / recommend your content<br />ignores everything but the content<br />
  7. 7. Type: Search Engine Visitors<br />came on your site by accident through a search engine and are interested in finding what they where searching for<br />could care less about your blog but may be interested in looking around<br />acts on targeted advertising as this could be a better information than your blog post<br />
  8. 8. Type social bookmarking user<br />comes to your site by discovery in a social bookmarking service<br />either through random choice or friend recommendation<br />more interactive than search engine users as they might reshare your content<br />
  9. 9. Type: Life stream users<br />Services where I as a user can enter ‘my lifestream’, i.e. add my twitter, my bookmarking, my blog, my pictures all in one place<br />Friends follow me and if they encounter something interesting go to the link.<br />Highly interactive, but if it scrolled past me in the timeline, I will not see it<br />
  10. 10. Additional “traffic”<br />people who want to contact youexample: journalists<br />people who want to offer you dealsexample: other bloggers<br />people who want information from you<br />
  11. 11. Big question<br />What do each of these segments want from you and your site? They are all different!<br />What do you have to do to help them get what they want?<br />Each of them needs to be treated differently but you will be able to tie them all together<br />
  12. 12. Think Nicole<br />What does make Nicole happy? <br />What does help Nicole to get what she wants?<br />What can I do to make Nicole happy?<br />(replace Nicole with each of your target groups)<br />
  13. 13. Learn and transfer!<br />switch mindset<br />start thinking “what can I get out of it”<br />know what you don’t know<br />built up a support group<br />example: look at all sessions of bwe09<br />get inspired: learn from others and take notes on it!<br />
  14. 14. think professional media<br />me, me, me! What is the difference between an advertisement and a magazine / article? What makes you think blogs and podcasts are different?<br />editorial calendar: have a plan helps you to prepare content<br />if you want to do partnerships – can you? do you have something to offer?<br />
  15. 15. Cover the basics<br />Is your blog added in search engines?<br />Sitemap.xml, Webmaster-Tools?<br />if a new posting is done, will it ping?<br />how are your rankings and backlinks?<br />tools of the trade need to be handled by you<br />you need to understand these in order to delegate<br />
  16. 16. work like a professional<br />tools of the trade:how many workers you know just arrive with a hammer or just their brain?<br />research. use what works for you<br />buy books and information to get information prepacked and learn in a short amount of time<br />use tools which will save you time in writing, editing<br />while this costs money, it helps you save so much more!<br />
  17. 17. think workflow and procedures<br />workflow = f.e. lists you can work through without having to use your brain<br />everything you do needs to be outsourced – at least in theory<br />how do you work? how much time does it take you?<br />can you optimize? can you outsource parts of it?<br />which tools work for me?<br />
  18. 18. The conversation prism<br />
  19. 19. think Stumble Upon<br />this is the first time I ever see your site – do I get what you are, what you do, what I can get here, who you are and why I should give you a thumbs up or tweet about this?<br />use other pages to gather what you like when you stumble them yourself<br />
  20. 20. think Twitter<br />think in titles which are retweetable<br />120 is the new 140<br />can I easily see your twittername?<br />what is this content about?<br />will others have a reason to point to it (and then think SU again)<br />Bonus tip: <br />think landing page<br />think research, networking and other peoples click<br />
  21. 21. think offline<br />look at the person in front of you and behind you<br />offline promotional material which is interesting to them?<br />Vistaprint and co make for easy postcards<br />collection of super articles?<br />special pages for events like these?<br />
  22. 22. think Newsletter<br />What can you provide for newsletter authors?<br />Which content do you deliver them for free in exchange for visibility and feedback?<br />your 2-3 sentence bio?<br />your best of articles?<br />how do I contact you for inquiries?!<br />go search for them in your niche – they will love you<br />[Use helpareporterout.com as well]<br />
  23. 23. think Facebook<br />just because it is hip does not mean it fits you <br />while this is a personal tool, you need to think of it professionally<br />Facebook Fan page knowledge and how to connect the page with the rest will be a must in the future<br />Tip: FBML boxes are simple<br />
  24. 24. Stop thinking A-Listers<br />Think Dancing with the stars and Top Chef<br />you can become like them, but what works for them does most often not work for you - they teach you steps but you need to learn the music <br />trust in yourself - learn and evolve<br />
  25. 25. Pay it forward<br />get in the habit of retweets, relink, bookmark<br />forward interesting information freely to other – it will come back to you<br />honor others who make your life easier<br />give feedback and state what you like and missed<br />Think: If I make other people happy, they will make me happy!<br />think of at least one person you know at home and send them the information from blogworld<br />
  26. 26. Thank you :)Questions?Nicole SimonMentoring, Consulting and Training on Social Media, Twitter, Facebook.nicole-simon.eu@nicolesimon<br />

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